qwizard webinar training
TRANSCRIPT
Boombox Content Creator
Workshop
Housekeeping
Agenda
• Intro to Boombox • Examples • Navigate the dashboard • Different content types • Best practices • Logistics
Intro to Boombox
Crank up your engagement
Boombox
We partner with brands, agencies, and publishers to…
Create engaging content
Reach relevant audiences through our distribution network
Monetize interactive content across all platforms
1
2
3
45,000+ content creators
9,000+ pieces of content created
per month
47 million people reached per month
3 billion+ data signals collected
User Engagement
0
10,000,000
20,000,000
30,000,000
40,000,000
March May July Sept. Nov. Jan. March May July Sept. Nov. Jan.
Sessions
Founded in 2013 in Utah, USA
30+ team members
$7.5 million in venture capital raised
Boombox is innovating and leading the market
2013 2015
100%Avg. lead generation rate - 12%
Avg. completion rate - 80% 100%
3 minAvg. time spent - 2 min and 27 sec
Examples
EngagementTIMES TAKEN
516,704LEAD IMPRESSIONS
455,929LEAD CONVERSIONS
29,410CONVERSION RATE
6%
AVG TIME SPENT
0:24
COMPLETION RATE
82%
ROI
Top revenue-generating channels included: • Organic Search: $143,692
• Email: $126,674
• Paid Search: $103,545
Traffic to the quiz landing page: 573,338 unique visitors Revenue: $1,167,746.21
9,655%Return on Investment:
Tips for outcome quizzes
Choose a compelling title:
•Which ___ are you? •What ___ do you actually belong in? •What kind of ___ are you?
Tips for outcome quizzes
Create shareworthy outcomes:
invoke awe, laughter or amusement (BuzzSumo)
make it a “feel-good, look-good” mechanism
Tips for outcome quizzes
Tips for outcome quizzes
The most “efficientive” process:
• Identify outcomes •Map differentiating factors •Be creative with your questions
Tips for graded quizzes
Choose a compelling title:
• Are you a ____ expert? • Can you pass the ___ test? • The world’s hardest ___ quiz
• Are you a true ____?
• ____ or ____
• Who said it?
Make graded quizzes the hardest ever (or at least say it is)
Tips for graded quizzes
Limit the number of answers to each question
Remove any friction from the experience
Tips for graded quizzes
Show feedback:
give more information about the right answer
Now you’re entertaining and educating
Tips for graded quizzes
Make people feel good about their results
45% of shares on graded quizzes come from 100% scores
Tips for graded quizzes
Assign outcomes + CTA
“You got 90%. You’re a genius!”
Other geniuses subscribed to our newsletter….
The Toolbox
Outcome quiz ex. The world’s hardest John Stamos quiz.
Graded quiz ex. Where is this place?
Checklist quiz ex. How New Yorker are you?
This or that poll ex. Vote: Twizzlers or Red Vines
Multi-option poll ex. Vote: Who is your favorite Beatle?
Lists ex. Top 7 places to go before you die
Best practices
• 7-12 questions
• Make ‘em interesting
• Maximum 6 question options*
• Show me, don’t tell me
• Make me feel and look good
• Concentrate on the experience
• More than just the outcomes
Ask me interesting questions
Best practices• 7-12 questions
• Make ‘em interesting
• Maximum 6 question options*
• Show me, don’t tell me
• Make me feel and look good
• Concentrate on the experience
• More than just the outcomes
Images• Not “just anywhere”
• Good resources
• Customer’s social
• Pixabay (image search in tool)
• Unsplash
• Start-up Stock
• GIFs
• Giphy
• ReactionGifs
• Deadlines
• Accounts
• Trello board
• Payment
Logistics
Account
• Create in your account
• Save to Qwizards org
Trello Board
• Where you’ll:
• Find new quizzes
• Claim quizzes
• Track your progress
• $50/quiz
• Other bonuses
Payment
970.219.1042
READ MORE ABOUT WHAT WE BELIEVEIn the Boombox Manifesto
Questions? Lets talk.
Coy Whittier · Boombox Studio
Questions?