r a n s e r s movie puzzle
DESCRIPTION
R A N S E R S Movie Puzzle. R A N S E R S. Trend Identity. M ore people are stressed when working. They want convenient, simple, mobile methods to relieve stress before and after work. . Trend Drivers. High Unemployment Work overload More hours covering household expenses - PowerPoint PPT PresentationTRANSCRIPT
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RANSERSMovie Puzzle
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RANSERS
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More people are stressed when working. They want convenient, simple, mobile methods to relieve stress before and after work.
Trend Identity
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Trend Drivers • High Unemployment• Work overload• More hours covering household
expenses• Challenging social life• Working environment making
friends• Pressure family/friends• Learning in a working
environment• Communicating colleagues/
peers• Satisfying employers demands • Travelling to work, in a hectic
atmosphere• Implausible deadlines
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Trend Locations
• Culture with long working hours
• High populations in condensed areas
• Expensive cities • Long traveling hours • Fast pasting culture• Demanding culture
CITIES
GLOBAL
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THE PRODUCT A Game that is interactive, additive, emotionally enhancing, simple, convenient and mobile. It allows forgetting the world around you, helping to relieve stress from the working environment.
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(Viedogame statics 2012)
WHO USES GAMES...?
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HOURS PLAYED BY AGE DEMOGRAPHIC
(Videogame statics 2012)
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INCREDIBLE GROWTH WITH APPS DOWNLOAD INCREDIBLE
(Strategy Analytics 2012)
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APPS THAT ARE BEEN DOWNLOADED
(Indvik 2010)
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FREE APPS DOWNLOADING INCREASING
(Strategy Analytics 2012)
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GAMES ARE DOMINANT ON IPHONE GLOBAL
(Strategy Analytics 2012)
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GAME CONCEPT
Works by degree of separation:Interlink actors (1) step (2) step (3) step
Example
How it works?
• Innovative• Interactive• Endless
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DESIGN OF THE PUZZLE
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GAME FORMAT
RANSERS MOVIE PUZZLE
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Category extension •Hollywood
•Bollywood•Beijing movies•Photographers •Designers •Movie star stamps •Celebrity dating .
(A) Audrey Hepburn(B) Marilyn Monroe(C) Susan Sarandon
EG: Which actress was portrayed on a stamp and sold for £385,000 in 2011
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Targeting
Students
• Interacting visually
• Daydreamers• Socially
interactive• Enjoy fashion • Funny people
Nurses
• Active• Friendly• Health
orientated • Organised• Intelligent
Office workers
• Money orientated
• Fashion orientated
• knowledge driven
• Social• Goal-driven
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Taxi cabs• Daydreamer
s• Night people
Teachers • Calm• Knowledge• Interpreters
Police officers• Energetic• Authoritaria
n• Observer s
Targeting
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Targeting extension
Stamp fans
• Knowledge driven
• History buffs• Cognitive
thinking
Fashion designers • Visualizers• Social• Creative
Photographers • Visualizers• Daydreamers • creative
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Diffusion of Innovation
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Barriers to success
•Competition•Consumer awareness•Risk of APP not viable in working• Possibility of slow service • Sole rights
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Recommendations
• Success = capital (Sponsors)• RANSER brand• APPS transform different technology• Different category puzzles (Music)
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• Videogame Statistics. 2012. Videogame Statistics. [ONLINE] Available at:http://www.onlineeducation.net/videogame. [Accessed 23 May 2012].
References
• Indvik L (2010)1 in 4 U.S. Adults Now Use Mobile Apps [STATS]. 2012. 1 in 4 U.S. Adults Now Use Mobile Apps [STATS]. [ONLINE] Available at:http://mashable.com/2010/09/14/mobile-apps-pew-survey/. [Accessed 23May 2012].AppTRAX, Mobile Application Analysis . 2012. AppTRAX, Mobile Application Analysis . [ONLINE] Available at:http://www.strategyanalytics.com/default.aspx?mod=saservice&a0=309#0. [Accessed 23 May 2012].