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Transformers: Transformers: Determining Determining Behavior Behavior Change Change & & The Decision The Decision Making Process Making Process

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Determining Behavior Change& The Decision Making Process

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Page 1: R newman ignite

Transformers:Transformers:

Determining Determining Behavior ChangeBehavior Change

& & The Decision The Decision

Making ProcessMaking Process

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Culture Social

Personal

What Influences Behavior?Shown another way…

Culture

Social

Personal

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Problem Recognition

Information Search

Evaluation of Alternatives

Purchase Decision

Postpurchase Behavior

Motivation

Perception

Learning

Memory

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