R S, n(!)- K I l 0 C Y C l E S

LENGTHS TO REMEMBER

A slarlling new and exclusive fealure of the 1938 Airlines

ends all fumblin g with the dial and guessing for s tations !

Electric Toucf1 Tuning with Ifie famous Movie Dial offers

a new, quick, easy way to get your favorite programs.

AS EASY A S PU S HI NG

ELECTRIC W I T H WA RD S

Radio's newest development will amaze you! It 's

hardly believable! Just imagine tuning in a

station 3,000 miles away . . . Los Angeles . ..

New York .. . Chicago .. . by simply pressing

a button! Sounds like an Arabian Nights' t ale

or Aladdin and his magic lamp.

For Airline's Electric Touch Tuning is the

quiclcest, simplest tuning you've ever known.

Enables you to bring in any of eight selected

stations by merely pushing a button. This re-

markable deviC'e is so highly developed that it

tunes stations with 100% accuracy. P ermits

you to change to any of eight other local or

coast-to-coast stations through the same easy

push-button method.

But that's not all! By means of a special elec-

FR EDRIC Ml\RCH

A L I GHT B U TT O N

TOUCH TUNING FAM OU S M O V I E DI AL

tric motor and coupling devices you can come

back to any station previou ly heard by again pressing its button on the dial!

In addition, the new improved Movie Dial's

screen shows in BIG illuminat ed letters the

name of the city and call letters and wave-

length of the station tuned in. Gives you com-

plete information on amateurs, police, foreign stations, air-liners and ships at ea!

~zueedTHRILLED! During t he fi lming of llav iil 0. Selznick's technicolor Jlroduc-

1.i on, " A Star is Born" , .fm1et Gaynor, Fredric March, Adul11fie

Menjou a nd nirecl.or Willia m We/Ima n enjoyed radi o's newest

co nvenience . . . Electric To uch Tun ing with Wa rds fa mous Movie

Dia l. Between " takes" no precious moments we1·e w asted tuning

in 11rogra ms .. . 11 to uch of th e hutton a nrl the sta ti on was there.

A OOL.PH£ MEHJOU

JANET QAYNO R

Famous leader of that well-known show band THE PENNSYLVA-l\IA!\S says, "It beats the band-how the AIRLINE radio reproduces programs with such a mazing fidelity."

$100,000,000 WORTH OF ENTERTAINMENT!

Think of it! The airlanes of th e world are offering you $100,000,000 wo1·th of ente1·-

tainment! The leading stars of radio, stage and screen, world-famous musicians, humorists

a nd dramatic artists! The hes t dance hands! Gri1111ing dra mas, sym11hon y orchestras,

th e haselrnll pennant races, 1irize fi ghts and crucial football ga mes ca n he brougf1t to

your parlor, den ot· office heller than ever beforn through an Airline raclio!

WARDS GIANT

SPEAl\ERS PUT YO U IN T H E FRONT now

' Vhen you go out for entertainment you want " the best seats in the

house!" Right ? Theatre tickets " front row, center" . .. dinner res-

ervations beside the floor show . . . football tickets on the fifty yard

line ! So why t ake a back seat for the Greatest Show on E arth ... the

millions of dollars worth of t op-notch entertainment being broad-

cast .over the air?

·wards new giant Projectotone speakers give you "f rant row

reception" for radio entertainment. They provide greater clarity

and finer depth of tone than possible in the past. Reproduce high

and low notes as well as overtones with greater resonance than other

speakers. They bring you a wider tone range.

These over-size speakers of a new scientific design give the finest

po sible reproduction to both music and voice. In addition, they

eliminate the "barrel boom" normally set up in the average receiver.

Now with Wards new Projectotone speakers you can operate

your new set at the more comfortable low volume levels without

losing the beautiful over-tone and low notes in instrumental

music and song ! Another exclusive Airline feature!

W hy Take a Back Sea t at The Greatest Show on Earth? Why be satisfied with anything less than the finest radio repro-

duction of music or voice?

W a1·ds Airlines Use a

20-INCH SPEAI~ER Where other sets use a 12-in. and all Airline Projectotone speakers

are oversize!

JOHN BOLES MARVELS AT AIRLINE'S TONE

Even luminaries of the screen have discovered that you don't have

to pay hjgh prices for a c1uality radio. John Boles, whose lyrica l

voice qualifies him as a cl'itic of tone quality, marvell ed at the per-

formance of the new Airline radio. It was on the set of "Stella

Dallas," in which he stars, that he first came to apru·eciate its tone.

FOREIGN RECEPTIO N For Arm-Chair Explorers!

Sink back in the soft cushions of an easy chair and let your Air-

line rad io like a Magic Carpet carry you to far lands and

strange peoples! Wards substantial improvements in tubes, and

circuit designs together with the development of giant Pro-

jectotone speaker enable you to visit "by ear" the glamorous

capitals of European powers, the sleepy cities of the foditerra-

nean, "the hot-beds of intrigue" in the Balkans, the white,

romantic ports of South America and the mysterious pagan

markets of the Orient as never before!

Furthermore, Airline's new exclusive Movie Dial provides

the quickest, easiest method of tuning short wave known to the

world today ! It brings you the stat ion's call letters; names of city and nation together with the wave length in BIG illumi-

nated letters on E asily read without stooping !

SHEER

0 F CABINET DESIGN

For sheer beauty one couldn't ask for anything better

than a new 1938 Airline. And mall wonder! For all a long

the line, nothing has been spared to give you a fine piece

of furniture. In styling, materials, construction!

Every cabinet is styled by a famous designer. Combines

the last word in design with correct acoustics. A hand-

some, yet practical instrument!

Each model is tongue-and-groove construction. This

means that the joints and sides are slotted so that they

fit into each other ... no nails are used. A feature usually

found only in the highest-priced furniture.

Only selected woods are chosen for Airline radios. They

pass through nine separate steps of :finishing before ob-

taining their full rich-grained beauty.

And complete hand-rubbing and polishing give the

surface of each cabinet a glossy, lustrous piano finish.

The finest homes will be proud to welcome them. For

in beauty as well as features these 1938 Airlines chal-

lenge models of others priced twice as high!

N 0 MORE-BEAUTIFUL CABINETS

STYLEO IlY FAMOUS

DESIG ms

MADE FROM

SELECTED WOODS

W~ ~

TO NG U E-A N D-G II 00 YE

CONSTllUCTION

HA D-llUBLIED AND

POLISHED

AHE MADE

e • •

FI GEil-TIP TUNING From 13 to 23 selectors are placed in the approximate positions of these stations. Dial as you would a telephone.

• ALL

CA.THODE HAY TUNING EYE Shows you when your radio is perfectly tuned ! Provides quick, accurate v isual tuning. T une until the eye is narrow.

ALL METAL TUBES Metal tubes are more rugged, easier to plug in. Eliminate microphonic noises . .. mini-mize outside interj erence.

THESE

AUTOMATIC BASS BOOSTER Human ears cannot hear low bass notes at ordinary volu me. So Airlines automatically boost them as volume is red uced .

EXTRAS!

Neve1· before in the history of the indust ry ha ve any

radios offered so many EW IM POHTA T FEA-

T U!l ES! These 1938 AIRLI ES not only bring you all

the la tes t practica l improvements in radio, hut also a

s izable array of amazing developments EXCLUSIVE

with Wards new sets. The Wo1·ld 's Largest l\ ctail ers

of Radios intend to keep their LEADEHSHIP !

Ill uminated dials are pro-vided in Wards better Bat-t e r y se ts. J ust press a button to light the dial.

ALLOY DYNAMIC --~~/> SPEAKEHS

'A new metal alloy permits the new Airline Battery set speakers to equal the finest AC dynamic speakers 111

tone and volu me.

ADJUSTABLE HIGH FIDELITY Reproduces the entire range of tone at any volume. Gives a clear, crisp definition of high and low notes and overtones providing depth.

BUILT-I VOLTAGE REGULATORS A new readable indicator that gives your battery radio the proper voltage and lengthens the li fe of "A" batteries and tubes.

Every one of the 29 models in Wards

new line of Airline Radios is approved

by the lloard of Fire Underwriters.

.... ABOlIT WA RD S LOW

These new 1938 AIRLINES are just as carefully

made as the highest priced radios! Only the best-

grade materials are used. Every one of each set's

thou and parts is carefully tested when manufac-

tured in contrast to most makers' "spot checking"

of one part in ten! Inspectors rigidly examine its

production at every step of the assembly line !

Yet, after all these safeguards, the finished prod-

uct must meet the extremely exacting requirements

of the factory's testing engineers, the nationally

known laboratories of RCA and Hazeltine and

Montgomery 'Yard's own Bureau of Standards.

WA RD S PIO NEE R IN RADIO

DEVEL OP MENT

But, ·wards are not content to simply bring you

radios of outstanding quality at sizable savings ...

·wards lead the way in pe1jecting new improvements!

Our own research engineers enabled AIRLINES to

be first with Instant Dialing, Kromatic Tuning, -t:he

Curvilinear Tone Chamber, Movie Dial and nmv Elec-

PRICES FOR FI NE RADIOS

It's in the SELLING ... Not in the Making that

Wards SAVE YOU MONEY!

tric Touch Tuning and Giant Projectotone speakers!

Licensing by RCA and H azeltine provides the

benefits and patents of their famous laboratories.

A far-flung legion of stores makes WARDS first

in servicing facilities . . . assures you of prompt,

t rained service men who understand the peculiar-

ities of each locality. An important consideration!

WA RD S SAVE YOU t/r, TO l/2!

For two-thirds of a century, ·wards have been off er-

ing customers greater satisfact ion and savings than

they could find elsewhere. The tremendous volume

of business of 560 retail stores and 9 huge mail order

housesthroughoutthecountrygivethe ·world'sLargest

Retailers of Radios a buying power second to none!

Best of all, vVards straightline selling eliminates

middle-men's profits! Cuts handling costs! Brings

the set direct from MAKER-to vV ARDS-to

USER! There are no $3,000,000 advertising appro-

priations, jobbers' discounts and di tributors' mark-

ups hidden in the selling price to rout

ASI{ ABOUT MONTHLY

PAYMENT PLAN! You can buy any radio in the line on WARDS Monthly P ayment Plan! And you can pay as little as $2 down on certain models and the balance in monthly p ayments

plus a carrying charge.

MO N TGOMERY WA RD

AMERICA'S

15-TUBE AC

CONSOLE

·world range .. . All 3 wave bands! Gets Europe, South America, F ar East-Ships at Sea-Amateurs- Police Calls.

H as Electric Touch Tuning ! New Improved Movie Dial. Cathode R ay Tuning Eye.

20-inch giant Projectotone super-dynamic speaker! Auto-matic bass booster.

High Fidelity! Metal tubes . Ad justable select ivity . Fu IL range tone control.

Tone and volume indicators. Automatic volum e control. Floating chassis !

Super-heterodyne circuit. 20 watts undis t o rt ed output. Push-pull output audio system.

Licensed by famous RCA and H azeltine L aboratories . Ap-proved by Fire nderwriter .

RADIOS

·tt-TUBE AC

CONSOLE

All 3 wave bands! Gets Europe, South America, F ar East-A irlin ers---,Sh ip s at Sea-Amateurs-Po! ice Calls.

With Electric Touch Tuning! New Improved Movie Dia l. Cathode Ray Tunin g Ey e.

15-inch giant Projectotone super-dynamic speaker! Auto-matic bass booster.

High Fidelity! M et al tubes. Adjustable selectivity . Full-range tone control.

Tone and volume indicators. Automatic vo lum e cont rol. And floating chassis !

Super-heterodyne circu it. 10 watts undis torted output. Push-pull output audio syst em.

Licensed by famous RCA and H azeltin e Labor atories. Ap-proved by Fire nderwriters.

These hand ome consoles bring you every new and important feature

known to the radio industry ! The las t word in quick, easy tuning! . .

In tone reproduction. And all practical "plus" features such as the

Tuning Eye, M etal Tubes, etc. To those who want the very best in a

radio, we say, "Come in and see and hear these new D e Luxe models!"

~--· WITH

9-TUBE AC

CONSOLE

World range . . . 3 wave hands!

W ill tune in Europe, Sou th.

America, Fai· East .. . ama-

teurs .. . police call s!

W ith Electric Touch. Tuning!

New Improved Movie Dial.

Ca thode Ray Tuni ng Eye.

Over-size 15-inch Projectotone

s u1101·dynamic speak e1·! Auto-

ma tic bass booster.

High Fidelity ! Metal tubes.

Adjusta ble selectivity. Full-

range tone control.

Automa ti c vo lum e co nt r ol!

Floa ting chassis .. . condenser

gang. Supei·heterod yne circuit.

Console's handsome cabinet

has hand-rubbed a nd polished

ha rd lacquer piano finish.

l icensed by famou s RCA and

Hazeltin e labo1·a tori es. Ap-

proved by Fire Unde1·writers!

A PEDIGREE!

7-TUBE AC

CONSOLE

Gets Euro11e .... South America

.. . Fa r East! Also bl"ings in 11olice

ca lls a nd a ma teurs' messages.

Has Electric Touch Tuning!

New Im11ro ved Movie Dia l.

Cathode Ray Tuning Eye.

Over -size 12-inch Projectotone

superd ynamic speaker! Auto-

ma ti c volume control.

High Fidelity! Meta l tubes.

Adjusta ble selecti vity. Full-

range tone control.

Automa ti c vo lum e co ntrol!

Tone and volume indica tors.

Superhete1·ocl yne circui t.

Handsome ri ch -gra ined cab-

inet ha nd-I"Ubbecl a nd 11olished

... ha rd lacquer piano fini sh.

licensed by fa mous RCA and

Haze ltin e la bora tories. Ap-

proved by Fire Underwriters.

For two-th irds of a century the name M ONTGOMER Y WARD has meant to

the public "Quality P roduct priced at a Saving." In all those 65 years Wards name has stood behind the merchandise it sold as a guarantee of satisfaction.

Only selected materials and top-grade workmanship go into the making of any

Airline R ad io. And this pair of D e L uxe models stands a two of the fi nest

examples of up-to-the-minute mechanisms and authentic cabinet styling!

AMERICA'S

9-TUBE AC MANTEL

Here's a powerful mantel w ith a ll the fea-

tures of the 9-tube Sta ndard Console! We

know no sets in the same price range tha t

even a1111roach it in beauty, power and mod-

ern improvements! Come in to Wards Store.

Hear and see this handsome, compact r adio.

Then make your ow n com1iarison!

RADIO

All 5 wave bands! Gets Europe, South Amer-

ica, Fa r East .. . ships at sea • . • ama teurs

... police ca ll s! Cathode Ray Tuning Eye . . .

Edge lighted glass dial w a ve hand indicators.

High Fid elit y! Adjusta ble Selec ti vity! 15

inch Projerlolone super-d ynamic speakers.

Autom a ti c volum e con t rol! Me ta l tubes!

Supe1·-heterodyne! Full r ange tone con trol!

Automa tic bass hooster makes low not es

audible! Ca binet ha nd-rubbed a nd polished

... ha rd lacque1· pia no fini sh.

licensed by the international! fa mous

la boratories of both RCA a nd Haze ltine!

Approved by Boa rd of Fire Underwriters !

Tested by WA RDS llureau of Sta nda rds!

I.

VALUES! • • •

7-TUDE AC

Gels Europe ... ski11 ba nd . .. police calls

... amateurs. Quick easy fin ger-ti11 tun-

ing w ith 23 s tation selectors! Cathode Ra y

Tuning Eye! Jlluminated Dial!

High Fid e lit y ! Adjus ta bl e Selec ti vity! 12

inch supercl ynamic Projectotone speakers

for more faithful re11roduction!

Automati c volume control! Me ta l tubes!

, Superheterocl yne circuit!

Cabinet hand-rubbed and polished ... ha rd

lacquer 11ia no fini sh.

Licensed by the interna tionally famous labo-

ratories of RCA and Hazeltine!

Approved by Board of Fire Underwriters !

Tested by WA RD S Bureau of Standards!

•

Compare them feature for feature with other radios selling at double

their prices ! Only Wards direct buying and straightline selling ...

only the tremendou volume of 560 ret ail stores and 9 large mail order

houses . . . permit us to offer such complete instruments and such

good-looking cabinets at prices within the reach of almost every home !

7-TUBE AC MANTEL

This model is one of the greatest values

Montgomery Ward has ever offer ed in a

medium-priced radio! 1t has a ll the fea tures

of the 7-tube console. After hearing this

powerful, smooth-toned instI·ument, you' ll

say," ow I know w hy Montgome1·y ·w al'd

a 1·e the w orld's la rgest 1·eta il ers of radios!"

5 -TUBEAC

MANTELS

Showing the way in every advance in both radio

science and cabinet design, Airlines now present

new 5-tube Mantels in three handsmne colors of

molded plastic! I vory, black and walnut ! T hese

good-looking little radios are equipped with the

new quick, easy F inger-tip Tuning ... have 13

station selectors .... You t une your station with a

flick of your finger as you would dial a telephone!

These new models bring in all U. S. broadcasts

. . some police calls! They are equipped with

illuminated dials. Super-heterodyne circuits. Auto-

matic volume control prevents irritating blast-

ing and fad ing. F ull-size super-dynamic speakers

give them a remarkable tone range and quality

for such sensationally low-priced compact sets.

G -T;v.~

MANTEL

Wards new 6-tube D eluxe Mantel is the lowest-priced world-range set on the market! Brings in American and for-eign stations, police calls, amateurs and ships at sea!

Its ha nd y, Finge 1·-ti11 Tuning dial has 15 sta tion se lectors!

With Ca thode Ray Tuning Eye, s u11er-dynamic speake1·, auto-ma ti c volume control!

A rich-gra ined cabin et makes it the aris tocrat of low-priced sets!

6-TUBE AG STANDARD

IN WOOD OR

MOLDED PLASTIC

Take your choice! You may select the attractive wooden cabinet with its mirror-like finish or one of the very mod-ern molded plastics ... in jet black, walnut or bright ivory.

These models will bring in all U. S. broadcasts . .. police calls!

lloastTuning Eye and Finge1·-tip Tuning with 1Zis ta tion selectors!

Come equi11ped with Super-dy-namic s11eaker and automatic volume control!

BATTERY

5-TUBE BATTERY

World range ! Gets foreign sta-tions, amateurs, police call s, ships, planes ! Oval dial. Alloy dynamic speaker equals tone and volume of A.C.s ! Automatic vol-ume control prevent s fadin g ! Powerful superheterodyne ci r-cuit ! Built-in voltage regulator cuts battery drain. Licensed by RCA and H azeltine ! Only two 90 volt " B" Batteries. Cabinet has high-lustre fini sh! All wet or dry batteries fit in cabinet!

4-TUBE BATTERY lowest-priced

Airline Battery Badia!

Tunes in coast-to-coast tations ... gets police calls! Equipped with Super-magnet ic spea ker. Automatic volume control ends irritating "ear" adjustments . . . eliminates blasting and fading. Set has a big, round dial for easy tuning ! Superheterodyne circuit.

· Good looking, compact, real wood cabinet! Model licensed by labo-ratories of RCA and H azeltine !

MANTELS ~BUDGETS Airlines' complete new line of ba ttery mantels 11rovid es a set

for eve ry purpose ... 01· purse! These compact models are

suitabl e for pa rlor, office, den, be1lroom or nursery. Just the

thing to take along on vaca tion tri11s, week-ends and 11icni cs!

7-TUBE J ..J~ ONSOLE

It 's the most exciting console Wards ever devised for farm lighting plants! Combines the fruit of many years' experience in analyz ing the special needs of u er of 32-volt set s with all the latest developments of Wards own engineers ! Its list of " plus" fea-tures reads like a "Who's Who" of the industry's newest improvements !

Wo rld range ... two ba nds. Gets

foreign s tations, amateurs, 110lice !

Fing er -ti11 Tunin g w ith 23 statio n

se lectors on the dial!

8 - inch Stiperdynamic s11eaker gives

"AC" tone quality!

Also ec1uip11ecl with qui ck-action auto-

matic volume control!

;J2-vo1r CONSOLES AND That Set JV MANTELS

a ew S tandardl

7-TUBE 52-VOLT MANTEL

The 32-volt mantel shown here houses all the features of the 7-tube Console in a more compact cab-inet. Gets Europe, South America, the Far East, amatem s and police calls. Equipped with new quick, easy finger-tip tuning ... you dial your station as you would a tele-phone. Both models are licensed by RCA and H azeltine.

SYSTEMS Here's a portable am 1 · passed for or h p ifier unsur-

bl c estra wo k' Al

a e for soloi t r . so suit-s s, church I

etc. A powerf 1 es, ecturers system com I u a~d reliable P. A'

Pete with · 9 tubes, speak crystal mike p er and c . '

ermits use of 2 "k arrymg case.

h m1 es a d

grap at same t" n a phono-1me H stand. Write for S . _as 4-way mike alog listing co 1 pecial R adio Cat-

m p ete line!

L;u~~· BATTERY ovne . CHARGER

Lights six 25-watt I stops automatic 11 amps. The motor tery is f II a y when the b t u Y charg d a -a luminum 1· de . H as die-cast

I cy m er h d p ant type base V b I ea . Power button st t" . - et pulley. Pu h

ar mg and I -retor. Its I se f lift carbu

arge gas t k -quarts. The co t 1 an holds two I t . n ro led v lt . a oris electricall o age regu-mg parts auto y ~overned. All mov-

ma ically lubricated.

dcvwn %uJJ!/ BATTERY CHARGER

You can · d enJOY your radi ay for less than 50 o 10 hours a

cost 1 O . c a year op . . . nee mstall d eratmg quires pract1" II e ' your radio re-b ca y no t . ~ttery is kept full c a tent10n. Its disconnecting t y _harged without This windch or urnmgofftheradio cool d arger has a .

e ' grease-sealed b ll n_ew air erator. Starts h '. a bearing gen-wind. H as air-~raa{gmg in an 8-mile

e governor.

i\\\ Supe< i\i

TAKE YOUR

~cvut AUTO

Offer you all the latest pract ical fea tures . . : yet save you $20 or more ! I n t wo models!

MONTGOMERY WARD AND

6-TUBE DE LUXE

Compare with any $70 Auto radio !

8 -tube performance with 6 tubes.

·Brings in all U. S. broadcast s ! Full-

size superdynamic speaker. Super-

het erodyne circuit. Illuminated dial.

Equips a nationally famous high-

priced car whose name-plat e means

HIGHEST QUALITY! Cust om

built fittings for all dash mountings.

6 -TUBE STANDARD

Why miss t he fun of an Auto radio

with Wards new set s at such low

prices? Get s all U. S. programs. 6

tubes give 8-tube performance. Full-

size superdynamic speaker! Super-

het erodyne circuit! Illuminated dial.

Tone range and quality of $50 sets !

D ash fittings for all cars. Battery

drain less than one headlight!

OM '5!52 4 - 7 · 37 - 3 0 0M

COMPANY, ING.