1 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential SEVT REM 12-05-05

Rod Scotland National Strategic Unified Solutions Practice Lead Canada Scotland@@Cisco.com Cisco Systems, Inc.

2 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential SEVT REM 12-05-05

John Chambers, President and CEO

“Believe that the network is becoming the platform for all forms of communications and IT.

The role of the network builds on the end-to-end and architecture-based differentiation that we have been investing in for many years.”

3 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential SEVT REM 12-05-05

Over 23+ Million Cisco IP Phones Sold

•  More than 100K Cisco Collaboration customers worldwide

•  Cisco Collaboration customers include more than 85% of the Fortune 500®

•  Cisco displacing over 30,000 TDM phones every business day

•  Cisco shipped over 1 million phones each of the last ten quarters:

3 years+ to ship 1st million 1 year to ship 2nd million 8 months to ship 3rd million 6 months to ship 4th million 5 months to ship 5th million …and accelerating!

4 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential SEVT REM 12-05-05

5 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential SEVT REM 12-05-05

Transcend Boundary free UC

Frictionless Collaboration

Include Extend UC to customers &

Partners & Patients

Transform Competitive advantage

with UC Wikis, Blogs, Mashups

Social Networking Face book Accelerate

Extending UC across the

Organization

Intranets, Email & IM

Migrate Legacy to IP

Enable the change

Unified Communications and Web 2.0

6 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential SEVT REM 12-05-05

Social Networking: @ Home @ Work

-  Do TimeZones Matter? -  Does this Scale? -  Are these services proprietary? -  Is there a huge learning curve?

-  Is this Networking?

-  Do TimeZones Matter? -  Does this Scale? -  Are these services proprietary?

-  Is there a huge learning curve?

-  Is this Networking?

7 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential SEVT REM 12-05-05

Some recent (Public) Statistics from the Web:

•  More than 300 million active users

•  50% of active, users log on to Facebook in any given day

•  The fastest growing demographic is those 35 years old and older

•  User Engagement

•  Average user has 130 friends on the site •  More than 6 billion minutes are spent on Facebook each day (worldwide)

•  More than 10 million users become fans of Pages each day

•  Reaches over 28 million US monthly people

•  Twitter is more heavily female than male

•  The fastest growing demographic age is 35 to 45 •  10% of email subscribers had a Twitter account associated with their email

address.

•  Time it would take to view all of the material on YouTube (as of March 17th 2008): 412.3 years (imagine now??)

- YouTube Reaches 100 Million U.S. Viewers

•  internet viewers have viewed 14.8 billion online videos in January 2009 alone

In January 2009, 147 million U.S. internet users watched an average of 101 videos per person.

•  25 percent of visitors to YouTube have used the site for business.

•  Online purchases are only the tip of the iceberg. Many people who shop online are likely to buy offline. According to a 2007 study by eMarketer: “for every $1 in online sales, the Internet influenced $3.45 of store sales.” Our survey found that 37 percent of YouTube users have purchased something offline that they saw advertised on YouTube.

•  Unified Communications •  Over 23+ Million Cisco IP Phones Sold

•  More than 100K Cisco Collaboration customers worldwide

•  Cisco Collaboration customers include more than 85% of the Fortune 500

•  Cisco displacing over 30,000 TDM phones every business day

•  Cisco shipped over 1 million phones each of the last ten quarters: 3 years+ to ship 1st million 1 year to ship 2nd million 8 months to ship 3rd million 6 months to ship 4th million 5 months to ship 5th million …and accelerating! TelePresence: - 628 TelePresence Rooms - 389,528 Meetings to Date - 77,300 Meetings avoided Travel - 309M Saved to date

8 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential SEVT REM 12-05-05

Open Standard Web 2.0 Directory Example

9 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential SEVT REM 12-05-05

More Web 2.0 @ Cisco – Skills Search!

Cisco Skills Locator

10 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential SEVT REM 12-05-05

www.cisco.com - Unified Experience Unified Investment Unified Network

LAN/WAN

11 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential SEVT REM 12-05-05

What about the Customer’s choice? Be Open. Open to many Standards!

Home User

Cisco Unified Client Services Framework

12 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential SEVT REM 12-05-05

Open and Interoperable…. Unifying the Desktop Environment:

IBM Sametime

Microsoft Communicator

Cisco CUPC

13 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential SEVT REM 12-05-05

• Video over the network and audio on demand

• Company meetings

• Live and On-demand video

• Digital signage

  Unique, in-person experiences over the network – enables users to collaborate like never before

• Real-time video to facilitate live meetings, information exchange

• Ad hoc real-time video

• VT Advantage • Endpoint flexibility (HD)

 Re-inventing the safety and security market through the use of IP based video surveillance and access technologies

Cisco Unified Video Solutions

14 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential SEVT REM 12-05-05

2004 Results

Complete voice, video and web conferencing and control MeetingPlace - Rich-media Conferencing

15 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential SEVT REM 12-05-05

Telepresence: Converging all forms of human expression

“The Best of 2006”

Reduced overall company carbon emissions by 10%

Better customer service, improved quality of life

Helping Companies Become “Green”

Helped Cisco cut 1B miles of annual air travel by 20%

16 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential SEVT REM 12-05-05

3. Direct your Customers, Partners

and Employees to your Network!

2. Invest in Network Centric

(Open Standards) Communications

1. Connect your Dial-Tone to your

Network Virtualization End-User Empowerment

Q: How do I start my Unified Communications Strategy while embracing Collaboration? A: Four key Steps!

17 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential SEVT REM 12-05-05

4. Blend the usage of On & Off Net Services:

SAS / Cloud and

Collaboration

* Extend & Grow Virtually *

Q: How do I start my Unified Communications Strategy while embracing Collaboration? B: Step Four!

Virtualization End-User Empowerment

18 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential SEVT REM 12-05-05

..and now… Collaboration @

Home, Work, Play!

19 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential SEVT REM 12-05-05

The Near? Future of Collaboration!

20 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential SEVT REM 12-05-05

THANK YOU!!