r sridhar on creative block busting© - powerful way to get new ideas

“Why should serious work be boring?”A quick introduction to Creative Block Busting C

product / serv ice and providing inputs for Creative Block Busting is more than brainstorming. It communication strategy development.focuses on solving an issue in an enjoyable, non-

threatening manner. It is like a software for the mind. You can apply it to any

issue in any function. A Creative Block Busting workshop is successful, only if it delivers results. Therefore, the whole process is tailored to arrive at fresh, yet actionable ideas.

Clients use Creative Block Busting for helping their people to acquire creative thinking skills. They also use it for generating new product d e v e l o p m e n t i d e a s , s o l v i n g business/marketing problems, arriving at unique differentiation ideas for

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A quick introduction to Creative Block Busting

CreativeBlock Busting

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It is a different kind of brainstorming. It is business We therefore spend considerable time before the focused and result oriented. It starts with the premise workshop, to understand client's needs and what must that everyone is creative but most lack the opportunity

the Creative Block Busting Workshop deliver. This to express their creativity.will provide inputs for designing the workshop in a

All Creative Block Busting Workshops are not the relevant way.same. It is critical to plan every workshop meticulously, to get the results that clients desire.

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Creative Block Busting -What it is

Different kind of brain stormingBusiness focusedResults oriented

What it is

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Creative Block Busting thaws even the most stubborn minds, frozen in habitual ways of thinking. It launches the most effective and enjoyable offensive on“That's the way we do things here!” kind of thinking. It shows how to challenge assumptions and get out of logic traps.

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Clears cobwebs of the mindBreaks Habitual thinkingEncourages fresh bold thinking

What it does


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Creative ClimateKey playersWell defined taskThinking techniques that stretch mindsRobust sorting/selection processSmart Solution developmentPresentation to get buy in

The process is where the magic is, but what makes it so are the seven ingredients. Let us look at each ingredient.

How/process


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How to create a creative/innovative climate in the and laughter. There are toys, games and quizzes and workplace is a question that bothers many managers. yes, even small prizes and gifts, that help.You may get a few cues from what we do.

Most importantly everyone feels respected and valued The climate at the workshops are stimulating, playful, because their ideas are respected and valued.engaging and encouraging. It is sprinkled with humour

EncouragingSafe/non judgmentalPlayfulStimulating

Creative climate


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The three key players in Creative Block Busting are: The client, the facilitator and most importantly the advisors/participants.

It is this partnership amongst the three that makes Creative Block Busting most powerful and effective.

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KnowledgeableFull of ideasPassionatePossibility thinking

Manages ProcessManages TimeManages ClimateHelps deliver output

Key Players

Client (internal) Defines Challenge

Facilitator

Advisors/participants

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The first step is to arrive at a well-defined challenge statement. A challenge statement is not the same as an ambitious goal.

The challenge statement is the foundation of a good Creative Block Busting workshop. The client and the facilitator work together to define this sharply.

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By clientSharpBusiness focus

Well defined task


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You can't get fresh thinking just by wishing for it. If you want a different crop, you have to sow different seeds. To help people think differently, we provide a variety of different stimuli that ignite imagination, unlock the mind, broaden perspectives and open new possibilities. This is most crucial to break out of habitual thinking.

It is insane to expect that the same old people, thinking in the same old way will come out with break-through ideas.

Ignite Imagination

Stretch thinking

Bring new perspectiveTechniques


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Robust processSorting old/newSelect, not rejectSee valueQuick winLong-term

Sorting/Selection

The tragedy of most brainstorming sessions is when people settle for mediocrity while selecting ideas, because of discomfort with new thinking.

Creative Block Busting rejects 'rejection' as a means to focusing on good ideas. It advocates a robust sorting and selection process and encourages taking risks. The challenge is to convert the new idea into a practical solution.


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Building a new idea into a practical new solution requires focus, discipline and creativity. Above all it requires sound process steps.

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Build on new ideasAdd more powerTackle practical concernsValidation

Solution


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Most people are frustrated because their new ideas are not accepted by 'the powers that be'. The fault lies with them and not the decision makers, because people do not articulate their ideas in a persuasive way, to seek support, and sponsorship.

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Business FocusSimpleClearPersuasiveSeeking decisions

Presentation


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WhatWhyWhoWhen

Why is it that things do not get done, even though every one has agreed that it is a good idea?Research has shown that the culprit is ambiguity. No body knows what to do, who will do it and when. Creative Block Busting uses a convergent process to bring closure with a clear action plan.

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Next steps


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Creative Block Busting - Online levels of interactivity and participation can lead to more It is not necessary to go off-site every time you want fresh engaged learners.ideas or new perspectives. It is now possible to get together

as a team online, draw on each other's expertise and On the spot quizzes and feedback sessions will ensure that experience. the session remains on track

A focused, facilitated online session can yield excellent results. What is more, you could now get experts from wherever in the world they are.

A series of short, well-planned sessions can raise productivity in a way that makes tremendous business sense.

We can achieve a clear shift from training to learning in an online environment. Higher

Through VOIPThrough video

Through presentations

Through chats

Shorter sessions

Training

Problem Solving Workshops

No travel

Participate from where you areFacilitated

FocusedFrom anywhere in the worldNo hotel/

conference costs

More flexibilityUpto 15 people at a time


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We have had opportunities to conduct Creative Block Busting workshops across functions to address a variety of issues.

Stopping attrition

Brand Clarity

Improving buy-in for ideas

Single sourcing strategy

Mission impossible

Rejuvenating a tired brand

Developing new customer value propositions

Generating new business leads

Talent retention

Diagnostic tool kit for demonstration

Insight to ideas

improving quality of campus recruitment

Developing new packaging ideas

Developing new product ideas

Developing ideas for differentiation

Developing new service ideas

Creative BlockBusting

Assignments

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Contact

R. Sridhar

Innovation Coach

IDEAS-RS

57 Bharat Tirtha CHS

Sion Trombay Road,

Mumbai 400071, Maharashtra

India

Mobile: +919820183752

Tel:+9122 25209313

Email:[email protected]

URL: www.ideasrs.com

Blog: www.ideasrs.com/blogzrs

"Why should serious work be boring?" Creative Block Busting© Workshop© 2009 IDEAS-RS. All rights reserved. No part of this publication may be

reproduced , stored, in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise,

without prior written permission of IDEAS-RS.