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*Chester

Londonderry

Q Derry

N. Salem Q

Canobie Lake

Salem DepotirQAyers Village

THE COVERAGETRAFFIC CIRCLE, ROUTE 1, NEWBURYPORT, MASSACHUSETTS 01950

Nottingham Lee

0 Raymond

Fremonto

0 Epping

Brentwood

o Sandown

O Danville

Q Hampstead

Pelham

DracutQ,.0,

/

AtkinsonO o

Plaistow It

O Newfields Stratham

Greenland

Rye

N. HamptonQ Exeter

HamptonKensington 7;oO Hampton falls

O.E. Kingston .;n. Q f -

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O Methuen,7LAWRENCE

GPNorthsi--Ni

Shawsheen VillageAndover 0

W. Newbury O

ESSEX

Haverhill

0 Ballardvale

\-

O South Groveland

Georgetown

Seabrook

NEWBURYPORT

W. BoxfordAndover 4'<,

Martins PondNorth Reading

Silver Lake

is Wilmington

5 PinehurstNuttings Lake

Wamesit

Tewksbury0 North Billerica

Billerica

Burlington Bedford

Reading Q

Woburn O

Lexington

0 Boxford

Rowley*

Ipswich0

Topsfield

p Middleton

Danvers

Q Lynnfield Center

Peabody QSalem

Wakefield

Stoneham Greenwood\Q 0 ` Saugus ;

Winchester LYNNOO °Melrose

Q Rye Beach

Salisbury

Plum Island

Essex S.

HamiltonSouth Hamilton0

South Essex

WenhamWest Gloucester

Manchester 0Beverly Farms o

Beverly

Marblehead

Magnolia

Rockport

Gloucester

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ON THE

SOUTH SHORE JDA

3bOHs HlnOs 3H1 NO

aiva 31tí ,...aummild

/ QUINCY, MASS.

Area Code 1 J O O ON 617-17'1 J YOUR DIAL

COMPLETE RATE SCHEDULE

PER PROGRAM TIME RATES

Local Net National

$90.00 60 Minutes $100.00

54.00 30 Minutes 60.00

36.00 15 Minutes 40.00

27.00 10 Minutes 30.00

18.00 5 Minutes 20.00

9.00 1 Minute

or less

10.00

U ON THE

_ = NORTH SHORE

'.' W!SX ,

MEE

SALEM, MASS.

Area617744 Code L

1 - J J J 0 ON YOUR DIAL

COMPLETE RATE SCHEDULE

PER PROGRAM TIME RATES

Local Net National

$50.00 60 Minutes $60.00 30.00 30 Minutes 36.00

20.00 15 Minutes 24.00

15.00 10 Minutes 18.00

10.00 5 Minutes 12.00

5.00 1 Minute

or less

6.00

COVERAGE OF TI -/EA

RADIO ST:4

Worcester

GENERAL INFORMATION

Length of commercial copy: 5 Minutes 1:45 10 Minutes 2:00 15 Minutes 2:30 20 Minutes 3:00 60 Minutes 6:00

News service: Associated Press, UPI, UPI Audio

Transcriptions 331/3, 45 and 78

vertical -lateral. All tape speeds and cartridge.

Music clearance: ASCAP

- SESAC

- BMI

Remote broadcasts: mobile, live, taped Regular rates plus pick-up charges.

Discounts:

15% to AAAA nationally rated agency members if paid 10 days E.O.M. Bills

are otherwise net due and payable when rendered.

..ti Cburyport

Z M°

ente/ I ich

OWNED AND OPERATED BY

nve

Peabody

Marblehead

Revere LYnn

BOSTON

Gloucester

Manchester

Beverly

SALEM

QU INCY Hull

Hin ham Cohasset

h Scituate

Marshfield

RULES AND REGULATIONS

1. No Periods sold in bulk for resale.

2. Program material and advertising

subject to approval of station.

3. Contracts for time are tentative un-

til approved by station.

4. Requests for political time must be

presented in writing with full dis-

closure of sponsor and candidates

or pertinent issues.

Provincetown

TELEVISION & RADIO BROADCASTING CORP. P.O. Box 130 Quincy, Massachusetts 02169 Area Code 617-479-1300

James D. Asher - Pres.-Treas.

Radio Boston

a Broadcast

1150 KC

5,000 WATTS

Service of (/~,e 2C:

(n r¡p Cj K1 bVll 1!- ü IR E

HILLSBOROUGH

MIDDLESEX

Ashby0W. Townsend

PepTownsend o

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Leominster* L menb

Of. Pr ncelcn

GP, -IretonLancasterS'er;in ° , ~

Ctlrit /

Hudson

Nashu aPel h amo

Salem

KINGHAM

Tynglbors O CollinsvilleE. Pepperell 0 Dracut ell* DunstableLowell

send Harbor IN. ChelmsfordGroton W.I9elmsfordlO 0

Chelmsford.Tewksbury0 GranilewlleW. Groton Westford N. Billerica iForge Villages o N. Wilmington

OA Per --BillericaS. Chelmsford n n

OShi ey yr Littleton Cbmmon Wllmin to9

O Littleton v Lynnfield Center0oCarli Ib Peabody.Roxboro O N Acton

g oReadingdm

0 ____i B I t Wakefield / Salem

O

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N. An oShawsheen0

Village ¡AndoverITopsha.

°Ballard Vale

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Jefl mein OOa3sd/..1P N. BerlA

O O Jd, Boylston O

OuinapoxetHelder Boylston Ceo.

Worcester Shrewsbury

Westboro#. C

N. Grafton

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PROVI OrNCE Woonsocket

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Pawtucket e

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SCALE I N

10

Ipswich W. Boxford

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Danvers

WestActoo Actbn Bedford4/..21011._

... .:::::::...::._...._....:.......__..........._Stoneham ¡ So Saugus _

r` W. Concord Winchester , -S. ActonO v 0 Lexington CLftondalc0 j;,y¡y........

Concord Wellinqtor -

.........- ." " .

IÑaynardStow i Lincoln Arlington

SomervilleN. udbur O Waverley0 S y

) ,- Cambrir d eudbu ..'Hud Sson 1 Y ... .0 gS. Súdbur Waltham ^5 lM1 I htD

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on 0 Weslwood Ashcroft g \\,../PHolliston gyp

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Harding Weymouth Egyptar ingPLYMOUTH 0 orw OMillis `vt Randolph S. Weymout O Greenbush

r E. Walpoleo Canton o (AccordMedway

o J"Holbrook NorwgllY Mars 1+9iÁ?

_7 Walpole W. Stoughton° Avon Br kville Rockland ` O Os, ;1:11111 t

NA"Medway Sharon O O OW. Hanover .... ..O N. Abington } Marshfield f. N;,f

Wham a Nortolkt Stoughton S. Hanover 0,--v O gg '0`" ^ ::: :''o S Walpole Brockton Abington °_f,

}tan°over O, it t. fol `;i`: [?'..4 ` tf `'`

Plainville

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BRIITÚL

E. Pro rideuce"oD.ignton.-'

1110...1,S5 Fnll River,4414

,.s., if.

Mansfield Cochesett W. Bridgewater

B ridgewalgr NorthScotland Plymplono

0,State FarmOaorth Middleboro

North Carve?

Chartley

Raynham

aunton

mILES20 30

Marrnmet

oBprrage-' Island Creek°

Plymouth o

East Carver

MEASURED 0.5 MV/M CONTOUR

WCOP- 5,000 WATTS -1150 KC

BOSTON, MASS.

PREPARED BY

Radio Boston5000 watts1 150 kilocycles IVLCOP

PLOUGH BROADCASTING COMPANY,INC.234 Clarendon Street, Boston, Massachusetts, 02116 Telephone 617- 267-0123

Represented Nationally by: Stone Representatives, Inc.

ANNOUNCEMENTSOne Minute ET or 125 Words, Rotating -Live or Transcribed

General Rate Card No. 15

(Effective May I, 1969)

"AAA"(6-10 AM) (3-7 PM)

I MINUTE Monday thru Saturday

(10 AM -3 PM Mondaythru Saturday)

(6 AM -7 PM Sunday)

(7 PM -12 Mid.Sunday-

Saturday)

(12 Mid -6 AMSunday -

Saturday)

I Time $50.00 $48.00 $46.00 $44.0052 Times 48.00 46.00 44.00 42.00

104 Times 46.00 44.00 42.00 40.00156 Times 44.00 42.00 40.00 38.00260 Times 38.00 36.00 32.00 30.00312 Times 36.00 33.00 30.00 29.00364 Times 34.00 30.00 28.00 27.00520 Times 32.00 27.00 26.00 25.00

1040 Times 30.00 25.00 24.00 23.00

FIXED POSITIONAAA AA A B

(Within specified half hour) $50.00 $48.00 $46.00 $44.00

SATURATION PACKAGES(I minute rate)

Saturation rates are not combinable to earn frequency discounts, and multi -products do not combine, unless purchasedon one contract through one agency. Not subject to retro -active discounts. Saturation packages may be cross com-bined to earn numerical Frequency.Per Week AAA AA A

6 times12 times18 times24 times30 times36 times

$276.00528.00688.00864:00

1020.001152.00

TOTAL AUDIENCE PLAN

$264.00504.00648.00792.00900.00972.00

$256.00480.00576.00720.00840.00930.00

MINUTES AAA AA A Weekly Cost6 per week 2 2 2 $252.00

12 per week 4 4 4 420.0018 per week 6 6 6 594.00.24 per week 8 8 8 720.0030 per week 10 10 10 840.0036 per week 12 12 12 936.00

40 per week $27.00 each

ROS SUNDAY THRU SATURDAYBest times available, pre-emptible

50 per week $25.00 each

30 Seconds - 80% of earned I minute rate 20 Seconds - 70% of earned I minute rate10 Seconds - 50% of earned I minute rate

5 MINUTE NEWSCASTSTIMES WEEKLY: "AAA" "AA"

I $ 85.00 $ 82.00 $ 80.006 300.00 288.00 276.007 350.00 336.00 322.00

12 576.00 552.00 528.0014 644.00 616.00 588.0018 792.00 756.00 720.0021 882.00 840.00 798.00

Discounts for Consecutive Weeks: 13 Weeks: 5%

SPECIAL FEATURES

Sports, Programs, Weather Reports, Aerial traffic reports and other special programs -rates on request

26 Weeks: 10% 52 Weeks: 15%

PROGRAM TIMERates on request.

This rate card is published by WCOP for the convenient reference of advertisers and agencies and is not to be con-sidered as an offer of facilities. All rates and information herein are subject to change without notice.

fTOODARD

iP-oL 0.5 MV/M1.0 KW 960 KC

11W PJCZEY

RICHMOND

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0.5 MV/M DAYTIME SERVICE CONTOUR

RADIO STATO! WFGLStudios: 70 Prichard Street, Fitchburg, Mass.

rr.....1

Transmitters; Alpine Hill, Fitchburg, Mass.VW A',. O

-/

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11

Heavy Black Pear-shaped Coverage Contour Line is the F.C.C. standard 0.5 milivolt-per-meter line, asfiled with the F.C.C.Pink Area is the "Montachusett" trading reg'. n as defined by the Fitchburg -Leominster- Gardner Cham-bers of Commerce. Because of the superior penetration of its signal on 960 Kilocycles, and its F.C.C.approved directional pattern, WFFLJ gives best coverage of the 200,0.0 people in the "Montachusett"Region.

USE WFGL and WFMP in "FGL Land' REACT! MORE ... SELL MORE ... SPEND LESS

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DALLAS TEXAS

120 lap lap

RADIO STATION VJI-IDI-Ir) - 1 n /'l rl _C) l\ 5 . 1\'! D;,

¡1=' F ; E: D I C ' i' I C) ; ,; -- FCCI C/I CC)H D.

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HILLSBORO,W.

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Hudson--( Haverhill A\Methuen Lawrence C.v

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lunenbur Lowell Andover ESSEX 1

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/0 0o

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Provincetown

BARNSTABLE Barnstable

Hyannis

Falmouth

MARTHA'S VINEYARD

\ /IHIDIHIFOUR FORTY-ONE STUART STREET BOSTON, MASSACHUSETTS 02116

TELEPHONE (617) 267-1313Represented Nationally by Blair Radio

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PowerTransmitter

Dial PositionOperating Schedule

EstablishedFormat

Representatives

WEEIColumbia Broadcasting System,Inc.5,000 wattsMedford590 kHz24 hours a day, except 12:05 to5:30 AM, Mondays1924News/Talk/InformationCBS Radio Spot Sales

Provincetown

Sandwich

BARNSTABLE

Mashpee

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DennisChatham

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NANTUCKET

WEEI \EWSRA]))))I((((D 59

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SCALE IN MILES Inner Circle .5 mv/ m Outer circle

1,000 WATTS OF "TELL AND SELL" IN ORANGE, MASS.

RALPH MELLON, General Manager Area Code 617 544-2825

Regional Representative: New England Spot Sales, Inc., Boston, Mass.

National Representative: Hal Walton & Co. Inc., New York City

.1 mv/m

INCAp Zez«ea Ci Veda Po~ Statio«

JO:;.; 1'lI E KU'1t.;TH JR1517 Tí,YMtiN DR1;1.L10TPCITY MD.

LOWELL

Trading Area

980rKC1000 W

VERIFICATION OF YOUR RECEPTION REPORT CFEPT 1,1965 AT 5:45AM.

73 t...er - ` 4 47:::,"LIS ID E CATE ENGINE WCAP

Contour

MANCHESTER

Bedford

MerrimacAmherst

MilfordBrookline Hollis

NEW HAMPSHIRE

)wnsend

Iitch burg

Shirley

Harvard

NASHUA

DunstablePepperell

Tyngsboro

Groton

WestfordAyer

Stow

Chester

Derry

Londonderry

Littleton

Hudson

Kingston

Plaistow

Atkinson /

Salem r

Pelham

MASSACHUSETTSDracut

Carlisle

ActonConcord

Billerica

Exeter

Portsmouth

Hampton

Seabrook

ÁMESBURY

HAVERHILL

Salisbury

NEWBURYPORT

Georgetown

LAWRENCE Boxford

Andover

TewksburyN.Reading

ReadingWilmington

Bedford Burlington

Maynard Concord

NORTHEAST RADIO, INC.243 CENTRAL STREET

LOWELL, MASSACHUSETTSTEL., Glenview 4-0404

Lexington

Waltham

S MV/M Contour

For sales information contact:GRANT WEBB&CO.

NEW YORK-CHICAGONATIONAL REPRESENTATIVES

Woburn

N.AndoverIpswich

Gloucester

BEVERLY

Peabody

SALEM

Winchester

BOSTON

LYNN

dKETTELL-CARTER INC. WCAP SALES

BOSTON LOWELLNEW ENGLAND REPRESENTATIVES

From these buildings, four differen formats re-flect the tastes of our large local audiences through-out this magnificent region of Massachusetts. Ascommunity broadcasters, we are proud of ourmodern and well -maintained facilities and the rolethese stations play in the daily lives of our lis-teners. We strive to maintain this loyalty withconsistent public service, accurate news andquality entertainment programming.

ROUTE 7GREAT BARRINGTON, MASSACHUSETTS

466 CURRAN HIGHWAYNORTH ADAMS, MASSACHUSETTS

BROOKSIDE ROADORANGE, MASSACHUSETTS

U

Hackgrowd ,Music

"The finest background musicservice available...anywhere!"

For retailers, professional offices, in-dustrial plants and for the special

application in hospitals, nursing homes,schools, etc., WMNB Background Musicprovides the proper programming andthe highest quality sound distributionequipment.

For one hour or 24 hours a day.for up -beat or quiet, intimate moments

we have the right music service foryou.

For a free demonstration, callNorth Adams (413) 663-6567or our exclusive installation agent

Molleur Brothers,Pittsfield, Massachusetts

(413) 445-5659.

Amsterdam

SCHENECTADY

ALBANY

Saratoga Springs

Catskill

ALBANY

100.1 MHz

RENSSELAER

Troy

Salem

Hoosick Falls

WINDHAM

Arlington

VERMONT

BENNINGTON

Pownal Stamford

BERKSHIRE FRANKLIN

Williamstown *

NORTHADAMS .

Adams

l laj IFIMAt11U e

PITTSFIELD Dalton

Lenox

Lee

Stockbridge

l7llCJ e %

*GREAT BARRINGTON Egremont

New Marlboro

Sheffield

LITCHFIELD Canaan Caleb

SOUND `5-<V4 NE BERKS

C320/ACCATI C INC.

P.O. BOX 707 NORTH ADAMS, MASS. 01247

.0111= WMNB 1230 kHz - 1000 watts day, 250 wattsnight -466 Curran Highway, North Adams, Massachusetts (413)663-6567. On the air from 5:30 A.M. to 1:00 A.M. Mondaythrough Saturday, and 8:00 A.M. to 1:00 A.M. Sunday. This

station provides the only local broadcast service to NorthBerkshire County and adjacent Southern Vermont area.

{ WMNB-FM 100.1 MHz -3000 watts ERP-466Curran Highway, North Adams, Massachusetts (413) 663-6567.On the air from 7:30 A.M. to 1:00 A.M. Monday through Saturday;8:00 A.M. to 1:00 A.M. Sunday. Berkshire County's premierstereo station. This facility is the only broadcast service thatcovers all of Berkshire County, and thousands in adjacentEastern New York, Southern Vermont and Western Massachusetts.

111.1.11= WSBS 860 kHz -250 watts - Route 7, GreatBarrington, Massachusetts (413) 528-0860. On the air duringthe daylight hours, this clear channel station provides the onlylocal broadcast service in South Berkshire County and adjacentNorthwest Connecticut and Eastern New York.

Norfolk

W Insted

Goshen

Torrington

Whitingham

Charlemont

Shelburne Falls

HAMPSHIRE

HARTFORD

CHESHIRE

Bellows Falls

81

BRATTLEBORO

Keene

Hinsdale

Northfield

Warwick

Hillsboro

HILLSBORO

NEW HAMPSHIRE

Marlboro

Ja

WORCESTER Winchendon

Turners Falls*

GREENFIELD ORANGEMillers Falls

Deerfield

W illiamsburg Amherst

NORTHAMPTON

S. Hadley Falls

HOLYOKE

Chicopee Ludlow

Westfield

SPRINGFIELD

Longmeadow

ATHOL

Peterborough

Wilton

GardE. Templeton

West

Petersham

MASSACHUSETTS

Barre

Rutland

Greenville

MIDDLESEX

Townsend

Fitchburg

Leominster

CO.

INC.

Milford

4LUhrewsbury

WORCESTER

Spencer

Auburn r Millbury

Sturbridge

Southbridge Webster

Windsor Locks

CONNECTICUT

Windsor

Avon

igHARTFORD

TOLLAND

Manchester

WINDHA

Whitinsville

COVERAGE AREA100.1 MHz1230 kHz860 kHz

1390 kHz

THE BEAUTIFUL BERKSHIRES ... FROM MT. GREYLOCK TO THE FOOTHILLS.

THE MOHAWK TRAIL ... FROM BEGINNING TO END.

A Berkshire Broadcasting Company station intimately serves the entertainmentand information desires of resident and traveler alike.

FOUR DIFFERENT FORMATS reflect the tastes of our large local audiences throughoutthis magnificent region of Massachusetts. As community broadcasters, we are proud ofthe role the stations play in the daily lives of our listeners. We strive to maintain thisloyalty with consistent public service, accurate news and quality entertainmentprogramming.

Our technical and office facilities are modern and well maintained. Our large staff ofprofessional broadcasters take pride in their performance and creativity.

We welcome your business and are confident... THE RESULTS WILL PLEASE YOU!

SUBSCRIBER

NAB

RadioCode

CONNECTICUT

1111.= WCAT 1390 kHz - 1000 watts - Brookside Road,Orange, Massachusetts (617) 544-2825. On the air from 6:00A.M. to local sunset, this is the only local broadcast service forthe Orange -Athol region of Central Massachusetts and adjacentsouthern New Hampshire and Vermont.

These Stations are Members ofThe National Association of Broadcastersand subscribe to the Radio Code

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WBZ

MARKET DATA.5 MV

COUNTOUR AREA NEW ENGLAND

POPULATION: 8,492,800 11,114,800

HOUSEHOLDS: 2,546,530 3,295,490

RADIO HOMES: 2,368,490 3,090,490

EFFECTIVE BUYINGINCOME: $20,750,431,000 $27,492,528,000

RETAIL SALES: $12,261,881,000 $16,020,831,000

Source: Standard Rate and Data Service, Inc.,Population and Homes, January 1, 1965Income and Sales, January 1, 1964 to January 1, 1965

3.GROUP

! { -, RADIO1170 SOLDIERS FIELD ROAD BOSTON MASS 02134 2545670 REPRESENTED BY AM RADIO SALES CO WESTINGHOUSE BROADCASTING CO INC WAY

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County Population Families

Bristol 389,540 118,200

Plymouth 78,224 24,530

Barnstable 28,480 8,9W

6,059 1,930Duke's(Martha's Vineyard)

Groceries

984

153

39

Drugs

153

28

18

New 7.1.--?WEASiilvax-4,,,e111.-.4.E...1.-, OP: c

Gateway Capa Cod.

Plus Fall River - a com-bine that means ths? 63dmarket in the U. S.

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Largest city in South-eastern Massachusetts.

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41

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Regional Powerhouse of Western Massachusetts, Greater Springfield and Northern Conr.

OGRAMMING: No Rock n' Roll, But Plenty of Wonderful Music, News in Depth, Editorials

o Housewife, Comedy Records, etc. "Everything the Adult Likes."

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WAWF1N107.3 Megacycles

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Winter

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100,300

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50,000200,000

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AM 1240 KC 1000 WattsFM 94.9 MC 13,500 Watts

Cape Cod Bay

It t]kes "ONE" and WOCE is that "ONE" to Reachthe $166,000,000 Primary Market (0.5MV/M) RetailSales in this - tfe Fastest Growing Area in. all NewEncland.

Nantucket Sound `

.. . ._.... . : i

Nantucket,:

TUCK ET

Atlantic Ocean

Including only the throe (3) coun-ties of Barnstable (Cape Cod),Dukes and Nantucket. If the portionof the Mainland area, including NewBedford, in the Primary (0.5mv/m)Market were included the total wouldbe $408,000,000. If the summer popula-tion were included there could be anadditional 5647,000,000.

WOCBw. Yarmouth, Cape Cod, Mass.

MARKET FACTS$1,000's

added

'0.5 me-OTAL SALES 165,864_urnb'r,Bldg,Mat'I,Hdw. 7,249Gen. Merchandise 20,541'tad Stores 41,474

ssutomotive Dealers 26,643Gas Service Stations 9,359Apparel & Acces'y 10,544Furniture & Home Furng's 4,072Elec. Appl's 2,886

13,8295,522

19,3195,428

Eating & DrinkingDrug & Prop'yOther Retail StoresNonstore Retailers

Population 102,600Households 31,081

All figures are from the U.S. Censusand other sources and ore delineatedand updated by Ed Felker & Assoclate., 207 E. Brood St., Palmyra, N.J.00065 7/15/66

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TtI0F.1PSOFIVIILE//////// SOF.IERSíSPRINGS

ROCKVILLE

West Springfield, Mass.

Phone 739-1113 -