r082 - task 2 booklet v2 - corley centrecorleycentre.co.uk/wp-content/uploads/2020/06/r082... ·...

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R082 Creating Digital Graphics Page �1 V2.1 - August 2018

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Brief Chosen: Brief Number:Brief Name:

Centre:

Unit R082 Creating Digital Graphics - Learning Outcome 2 Booklet

This is for your classwork only

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Mark Scheme

Your progress flightpath


Growth Mindset I can learn anything I want to

When I am frustrated I persevere I want to challenge myself

When I fail, I learn If you succeed, I’m inspired

My effort and attitude determine everything

Progress Flight PathStart of the Year Progress Checks - plot your progress Year Target

Are you making progress?

YES / NO Notes:

I am / I am not making progress because…

Teacher comments:

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L e a r n i n g O u t c o m e 2

Be able to plan the creation of a digital graphic.


What EXACTLY is the client asking you to make?

TASK A

PRODUCT:

TITLE:

PURPOSE:

WHY DO I SAY THIS?:

ELEMENTS SPECIFICALLY REQUESTED BY CLIENT:

FILE TYPE REQUIRED?

LEGAL ELEMENTS: FILE SIZE REQUESTED:

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WHY does the client want this product (what’s its PURPOSE?)(here simply write a few lines on why you think the client wants the product you have been asked to make - again refer to the brief to help you. Then give your opinion - why do you think the client wants this?)

If you were the client - what would your expectations be?(For this, imagine you are the client who wrote the brief, looking at it from their point of view what would YOUR expectations be regarding the finished product - try to think about this in terms of a professional business out to make money - what are your definite requirements from the digital graphic itself?)

What file formats would be appropriate when delivering this product and why?(For this, look back at task 1 at the page called file formats, which ones do you think will be appropriate for delivering this item to a professional client and why do you think this, you should also discuss the file size in terms of DPI, High or Low Resolution and the properties involved)

What images do you think the client will want here?(Discuss here all the potential images you might offer the client in order to fulfil the brief - it is VERY important you talk through around 5 images and WHY you feel these images would be appropriate for the client)

TASK B

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Summarise in 250 words exactly what the client wants for the Energy Matters scheme

(You may feel like you are repeating yourself but this is how Learning Outcome 2 should begin!)

TASK C

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MIND MAP

TASK D

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The Target Audience


Who is the target audience and how do you know this?(What does the brief say about who the target audience is, if it doesn’t say specifically are there some clues for example does it state an age rating anywhere, Niche or Mainstream? Estimated Age Range? Gender?)

TASK E

What would their imaginary entity profile look like?Mind map, mood board or short write up below

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Look back at your suggestion of potential images - are all of the images you have chosen suitable for the target audience? How could you refine your first choices so that they appeal to the audience? What images could you ADD to get them to look at the DVD Cover?(Talk through each of the images you thought about on the last page and suggest ways these images could be adapted to better appeal to the target audience)

Will your product display an age warning? If so which one and why and if not why not?(Age warnings are usually found on Games, DVD Covers and sometimes movie posters also CD Covers sometimes contain Parental Warnings)

Where do you think people will buy this product?(List some shops and online websites were people could buy your product, you should also discuss why you think people will buy the product at that place - please do not discuss second-hand merchants such as eBay.)

TASK F

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Summarise in 250 words exactly how you will consider the target audience within the planning.

(You may feel like you are repeating yourself but this is how Learning Outcome 2 should begin!)

TASK G

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Mind Map all the milestones you may want to hit before hitting a final deadline, remember this must be from COMMISSION to FINAL DELIVERY

(Remember contingency, remember showing it to client and allowing time for tweaks!)

TASK H

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GANTT ChartCreate a GANTT chart for the Energy Matters scenario. Imagine you have from January

1st to March 31st. Create it, print it and stick it in here.


TASK I

Candidate NameVISUALISATION DIAGRAM 1 - DVD


TASK J

Candidate NameVISUALISATION DIAGRAM 2 - MAGAZINE


TASK K

Candidate NameVISUALISATION DIAGRAM 3 - CD COVER


TASK L

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Asset & Resource Requirements


List what generic assets do you require on your product?(It’s really important you list the things you need to build your product - please list the items in detail, use the image on the left here to refer to. Things you might need: Photographs (several and what sort?) Bar Codes? Font choices? Colour palette choices? Rating logo? Company logo? Film Poster Credits? Formatted stuff such as the PS4 Blue Logo at the top?)

Think carefully - what resources do you need to actually create your graphic?(Imagine you have ABSOLUTELY NOTHING at present - what exactly do you need and why do you need this?)

TASK M

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List what specific assets do you require on your product? Make a list below.

TASK N

For ALL your assets and resources write below WHY you require them.

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LegislationDid you know you could get into a lot of difficulty legally if you start using images and

logo’s without permission? This needs to be highlighted to the client.


What could happen if you used a copyrighted image from the internet on a product that you intend to sell?Research this online and present the findings in your own words here - limit your response to 200 words maximum- this website will help!!! https://photography.tutsplus.com/articles/what-to-do-when-your-images-are-used-without-permission--cms-26465

TASK O

Write down the definition, what you need to know and what you could do about any COPYRIGHT issues that might occur.

https://photography.tutsplus.com/articles/what-to-do-when-your-images-are-used-without-permission--cms-26465






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How could a creative commons licence help your client?

TASK P

ASSET LINK TO WEBSITE

TASK Q

What do the BBFC do?TASK R

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How could you reassure your client that the cover will pass for a 12 certificate?

TASK S

What do the ASA and PEGI do?How could you reassure your client that you know what these companies do?

TASK T

Candidate NameLEARNING OUTCOME 2 CHECKLIST


Task DONE (Tick)

Teacher comment Level Awarded

State precisely which brief you have chosen to complete.

Write up your client's requirements as a short 250 word statement and then produce your generated ideas mind map for your chosen product

Write up your target audience considerations as a short 250 word statement and then produce your mind map for your imaginary entity.

Create a GANTT chart to follow, make sure you have clearly indicated the contingency, milestones, dates (inc start and deadline)

Create your visualisation diagram for the assessment and include annotations - make sure you have all the conventions of that product.

Create A DETAILED ASSETS AND RESOURCES LIST. YOU WILL NEED TO EXPLAIN TO THE CLIENT WHY YOU REQUIRE THESE RESOURCES AND ASSETS (AS IT MAY COST THEM) IT’S A GOOD IDEA TO TELL THE CLIENT THAT SOME MAYBE COPYRIGHT FREE BECAUSE YOU INTEND TO SHOOT / SCAN / EXPORT FOR USE your OWN IMAGES (MAYBE PROVIDE AN EXAMPLE) AND ALWAYS LINK YOUR DISCUSSION BACK TO THE VISUALISATION DIAGRAM.

Reassure YOUR CLIENT YOU UNDERSTAND COPYRIGHT LAW BUT ALSO THE REGULATORY BODIES SUCH AS, BUT NOT LIMITED TO, BBFC, PEGI AND ASA.This bit needs to be done last so you can discuss assets you will use and your visualisation diagram for legislation issues and you MUST SAY WHAT YOU WILL DO ABOUT IT.

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Where are digital graphics used?

Magazines, CD/DVD/BLU RAYS, Adverts, Web Banners,

Apps, Games etc…

AssetsAlways a create idea to create an asset table listing

where you got the assets from and/or what the assets are.

PlanningYou should create a GANTT chart in which you list all the

things you have to do within the 10 hour time limit.

Tools and Techniques

You need to show evidence of the tools and techniques you have used within Photoshop

ExportingYou need to make

sure you fully understand the

format you will export your project is and be able to justify why this is the right file format.

Technical Compatibility

You need to deliver your final image so that it meets the specifications set by the

client. Correct pixel sizes and correct resolutions etc…

Visualisation DiagramA sketch of what the final

product will look like complete with detailed annotations that justify

creative decisions.

What can you change within an image to make it suitable?

Quality, Compression, Resolution, Pixel Size

Why are digital graphics used?To Entertain, Inform, Advertise, Promote and Educate

File FormatsFrom your tiffs to your Jpgs do you know what they are and are you able to describe why different formats are

suitable for different situations?

Target AudienceReference always: Who they are, what kind of things

they like and do, what products they use, their age, their interests. That way you know what to make for them and

how to make sure it appeals

ClientsYou need to READ the brief

carefully and highlight exactly what the client (who is the person you are working for)

wants and requires from you.

What do you need to make your graphic?

Camera, the internet, Computers, Photoshop

r082 - task 2 booklet v2 - corley centrecorleycentre.co.uk/wp-content/uploads/2020/06/r082... ·...

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