rabbit farming in malaysia: perspective and roles of … · 2019. 8. 9. · •the global rabbit...
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RABBIT FARMING IN MALAYSIA: PERSPECTIVE AND ROLES OF MARBA
Aisyaturridha Abdullah
Co-founder Goodtree Garden Rabbit Farm
Vice President, Malaysian Rabbit Breeders Association (MARBA)
RABBIT PRODUCTION GLOBALLY
• The global rabbit meat market revenue amounted to $6.4 billion in 2017, picking up by 12% against
the previous year.
• Benefit/Cost ratio varies from 1.1 – -3.4, depending on the system and scale of farming, which varies
from 5 to 500 does.
• The market value increased an average annual rate of +4.0% from 2007 to 2017.
• Global rabbit meat consumption peaked in 2017, and is expected to retain its growth in the
immediate term.
• According to New Food Magazine 2019, the amount of rabbit or hare meat consumed worldwide
totalled 1.5 million tonnes in 2017, picking up by 2.9% against the previous year.
• The total consumption volume increased an average annual rate of +2.8% from 2007 to 2017.
(Market Research Firm IndexBox, 2019)
RABBIT PRODUCTION GLOBALLY
• Driven by increasing demand for rabbit meat worldwide, the market is expected to
continue an upward consumption trend over the next decade.
• Market performance is forecast to retain its current trend pattern, expanding with an
anticipated compound annual growth rate (CAGR) of +2.3% for the eight-year period
from 2017 to 2025, which is projected to bring the market volume to 1.8 million tonnes by
the end of 2025.
• Over the period under review, the global rabbit meat production reached its peak figure
volume in 2017 and is likely to see steady growth in the near future.
• The generally positive trend in terms of rabbit meat output was largely conditioned by a
moderate increase in the number of producing animals and slight growth in yield figures.
• (Market Research Firm IndexBox, 2019)
RABBIT PRODUCTION GLOBALLY
• The country with the largest volume of rabbit meat production was China (932K
tonnes), accounting for 63% of total production.
• Moreover, rabbit meat production in China exceeded the figures recorded by the
world’s second largest producer, Democratic People’s Republic of Korea (154K
tonnes), sixfold.
• Spain (57K tonnes) ranked third in terms of total production with a 3.9% share.
• From 2007 to 2017, the average annual rate of growth in terms of volume in China
amounted to +4.5%.
• In the other countries, the average annual rates were as follows: Democratic People’s
Republic of Korea (+3.3% per year) and Spain (-2.6% per year).
• (Market Research Firm IndexBox, 2019)
(Raharjo, 2016)
Rabbit Production
in Asian Countries
RABBIT PRODUCTION IN MALAYSIA
• Malaysia rabbit production was a top down project by government of Malaysia in late
80s
• It’s been reported that rabbit produced in Malaysia been exported to Australia in the
90s
• The project we considered “failed” because the market is not ready for rabbit meat
• Lack of technical preparation of the farmers (Ab. Kemelthani, 2018)
• We do not have recent studies and accurate data on rabbit farming in Malaysia
• From our latest survey, we have more than 50 rabbit breeders who registered with
MARBA to date
MALAYSIA RABBIT FARMING
• Estimated more than 300 farmers with 30-100 female rabbit in Malaysia
• More than 500 backyard breeders who breed rabbit for meat and/or pets
• Among them less than 50 farmers with semi-commercial capacity – more than 200
female rabbit
• Market worth – more than RM25 mil a year - Increase at least ±7% in demand every
year
• At the moment, the local market is growing and demanding greater rate than export
markets.
• If it continues to develop in this way, it’s likely there won’t be enough rabbits in
Malaysia to meet demand in the next 20 years
• (MARBA,2018)
Average of Rabbit Production in Malaysia
(Raharjo, 2016)
CURRENT MARKET
• Local restaurants > 60% of total production
• Frozen meat traders ±15%
• Individuals ±5%
• Exported < 1%
CHALLENGES SEMI COMMERCIAL
• Certifications are daunting task and costly for semi commercial farmers
• Without the necessary certifications, it’s very difficult for individual farmers to supply
the market
• Our products are all certified halal for local market but we need Veterinary Health
Mark to be able to export
• Together with the excellent quality produced, this paved the way for achieving
success without having to rely on the local market
• This had the benefit of allowing the market to develop naturally
CHALLENGES SEMI-COMMERCIAL
• The farmers rely on governmental agencies
• Development of VHM Certified Halal Slaughterhouse
• Local Breeding Centre and R&D
SMALL FARM HOLDER CHALLENGES
• Less than 50 does
• High production cost – high mortality (>20%); low quality feed
• Limited market access because of inconsistency in production (one-man show)
• Certification almost impossible – not economical/mixed production
STRATEGY: INTEGRATED RABBIT INDUSTRY BASED ON FARMERS GROUP AND COMMERCIAL ORIENTATION
Breeding/Research Centre
Groups of Farmers/Breeders (FS)
Carcass
• Food – satay etc.
• Clothes
• Animal feed
• Lab animal
Agricultural
waste
• Fertilizer
• Pesticide
• Domestic gas
Downstream
Industry
Multiplication Centres (GPS/PS)
Fur Manure Biogas Intestine
Downstream
Industry
Live
Rabbit
CURRENT STATUS
• Overall adoption rate low according to our direct communication with farmers
• In particular, housing technologies and disease control technologies were the least
adopted technologies by rabbit farmers.
• Previous study shows that (Mokoro, 2015) improved rabbit technology adoption was
influenced by farmer’s age, level of education, experience in rabbit farming and level
of awareness.
• Promoting adoption of latest technologies - increase level of awareness amongst
small holder farmers to improve rabbit production
CURRENT STATUS
• Small holder farmers’ adoption of improved rabbit technologies – including
record keeping
• To enable rabbit farmers who were in their active age bracket (below 40
years) thus making rabbit sub-sector to be a prime job creator, GDP growth
and food security supporter – awareness of the industry at
governmental/policy maker levels
• Improving sourced of rabbit production – MARBA & Governmental Agencies
such as Departmental of Veterinary Services collaborative works
CURRENT STATUS
• Low of education and lack of access to information among rabbit farmers - calls for
effective linkages between the farming community and the extension staff personnel
as most rabbit farmers were not well equipped with necessary knowledge for
producing rabbits.
• Improving technologies/references in local languages to help reach more farmers
with low levels of education.
• Improving farmers knowledge, skills and expertise necessary in maximizing rabbit
output and income potential of small scale farmers
• Organizing rabbit meat shows/carnivals, seminars and workshops – collaborative
work between DVS and farmers associations such as MARBA
FUTURE OF RABBIT FARMING IN MALAYSIA
• To educate public accepting rabbit meat as their regular menu –
empower small farm holder – “ambassador” of rabbit meat
consumption
• Promoting rabbit consumption from within – family members, friends,
relatives etc.
• Influencers from public figures as well as professionals (doctors etc)
• Educate public on how to cook rabbit
• Promoting the nutritive value of the rabbit meat
• Strong foundation for local rabbit production growth.
MARBA STRATEGIC PLAN
No. Hub Functions
1 Promoting and
Marketing
Developing a platform for online and offline marketing
Providing affordable marketing platform
Developing marketing strategy and marketing contents
2 Commercial
Production
Incubator
Development of local commercial rabbit breeds
Collaborative platform – commercial production ecosystem
Buying back activities
Processing and packaging
Commercial production training
MARBA STRATEGIC PLAN
No. Hub Function
3 Backyard and
Urban Farming
Team
Gather the right individuals to support new comers and existing farmers
Consultation & training for backyard & urban farm holders – assisting in barn
setup
Promoting sustainable farming
Develop and improvement of SOP for those farmers who need assistance on
sales – including monitoring compliance to our “collecting centre”
4 Training,
Consultation,
Certification
Providing facilities for training
Assisting members to get access to the industry experts or relevance
agencies
Assistance – paperwork, information on relevance certification needed,
collaborated with related certification, fund etc bodies/agencies
Facilities for commercial producers training
MARBA STRATEGIC PLAN
No. Hub Function
5 Corporate Relations
and Events
Planning and managing annual events AGM, conference, carnival
Access investors
International networking
6 Supporting Industry
TeamRabbit farm by-products – R&D and products development
Supplies – animal housing, caging, feed, live animals etc
7 Down stream products
development
Gather and help the members to tap into the market
8 Farm Technology,
Nutrition/Feed
Production
Infra – technology update and adopt
Feed production – collaboration with feed company in producing or
bulk purchase
MARBA STRATEGIC PLAN
No. Hub Function
9 Merit Panel (Fund
Accessibility) SOP
Panel & Accreditation
Compliance monitoring, Improve SOP
10 Collection Centre Relevance facilities
Buy back
Distribution
COLLECTION CENTRE
Collection
Centre
Buying Back Processing Selling Marketing Training
Cold-room < 30kg a month -
cash
Slaughtering Wholesale Online Small Scale Farm
Logistic > 30kg < 100kg a
month – 14 days
Storage Online/Offline
platform
Offline Incubator
SOP &
Consultation
> 100kg a month
– 30 days
Packaging Retails Regional Semi Intensive
Monitoring - Distribution Hypermarket Specific/Niche Large Scale
Commercialization
MECHANISM
Products Collection Centre Wholesale Retail Price
Live Rabbit RM12.5 – 13.5/kg -
Carcass RM27/kg RM35/kg >RM35
Boneless RM39/kg RM45/kg >RM45
RABBIT FARMING PROJECTS FOR B40
• Purposes
1. Increase livelihood of B40 in urban (especially in state of Selangor)
2. Empower young agro-prenuer in the industry
• Mechanism
1. Comprehensive training in rabbit farm management
2. Incubator
MECHANISMS FOR INCUBATOR
STAGE 1
Feedlot
STAGE 2
Breeding (FS)
STAGE 3
Multiplication Centre (PS)
STAGE 4
Breeding + Selection Centre
Theory & on-field practice will be done from the easiest task
TRAINING & CONSULTINGInternship
One week training – rabbit far management
Collaborative Research – UPM, UiTM, UM
FREE Coaching
COLLABORATION WITH OTHER AGENCIES AND NGO
COLLABORATION WITH OTHER AGENCIES AND NGO
LOCAL NETWORKING,
SEMINAR & WORKSHOPS
INTERNATIONAL NETWORKING
BALITNAK
KNOWLEDGE ADVANCING PLATFORM
PROMOTION AND MARKETING
FARM MANAGEMENT SYSTEM AND MORE!
• https://www.goodtreefms.com/
• https://www.facebook.com/good3fms/
• https://blog.goodtreefms.com/
• Veegro – Marketplace & “Yellow Pages”
• https://www.veegro.com/
• Breeding management
• Affordable system for small farm holder
– encourage good record keeping
• Farm Record – for better decision
making
• Into better management of common
tasks
• Digital data – adoption of RFID & QR
code
• Marketplace and social platform – share
their resources, sell products & by-pass
middle men
THANKS!