Rachael Thomas RaymerWeb & Graphic Designer

Digital Marketer

2007 - PRESENTFREELANCE DESIGN & MARKETING CONSULTANT

Created and consulted on a variety of design solutions for clients that ranged from mobile/web app design to small business marketing

Managed the digital brand, design and messaging of an olympic-level athlete from the ground up, landed and maintained several sponsorships

Created brand identity, stationary and pattern libraries for local businesses

IMMI, 2012 - 2014DIGITAL MARKETING COMMUNICATIONS SPECIALIST

SALESFORCE, 2014 - PRESENTDESIGN CONSULTANT, SYSTEM DESIGNER

Created and designed digital brand guidelines and UX pattern libraries for enterprise clients

Organized interactive, on-site workshops with clients focused on improving email user experience design and content development

Created complex email frameworks systems organized for enterprise clients’ in-house design, developer, and marketing teams for large-scale campaign deployment

Managed tight deadlines and coordinated with internal and external stakeholders to execute complex client design solutions

Assessed data and user performance metrics for smart, data-driven design decisions

Facilitated a design overhaul of promotional program from a antiquated paper trail to a digital user experience that saw a 200% increase in sales revenue

Assisted with trade show experience design, in-person sales, and product research for shows and expos around the world

Created efficient email templates, assisted with content, advocated for user experience, and deployed every email for six different brands, lowering time spent on each message by 50%

EXPERIENCE

Traveler

Fitness NutStrategist

.gif Collector

LeaderIKEA DEVOTEE

Sports Fan

Animal Lover

NEWLYWED

FoodieNinja

rachaelthomas.com

EDUCATIONBACHELOR OF ARTS | MAJORING IN VISUAL MEDIA ARTSIndiana University – School of Liberal Arts

BACHELOR OF SCIENCE | MAJORING IN MARKETING & INTERNATIONAL STUDIESIndiana University – Kelley School of Business

MARKETING STRATEGYUX DESIGNCONSULTINGWEB DESIGNHTML/CSSTYPOGRAPHYDOG LOVER

SKILL SET SPECIALTIES

Mattel/Fisher-PricePac-12 ConferenceRuby TuesdaySalesforce IndySalesforce Marketing CloudSears CanadaSling TVUnited HealthcareWalmart CanadaXcel Energy

Angie’s ListAnthemArmani ExchangeCaesars Entertainment GroupFlorida Power & LightGirl Scouts of the USAHarry & DavidJawboneKohlsLoblaw

CLIENTS

Adobe Illustrator, Photoshop, InDesign, Premiere Pro, After EffectsMicrosoft Office SuiteSalesforce Marketing CloudTextMateBasecamp

PROFIENCIES

THE SWEET SPOT

DATADESIGN

MY RAISON D’ÊTRE