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MIXING DIGITAL MIXING DIGITAL 25 SEPT 2014 1

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Rackspace - Customer Journey

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Page 1: Rackspace 1 2624 mixing digital_1_aw1 rackspace (1)

MIXING DIGITAL 25 SEPT 2014 1

MIXINGDIGITAL

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2RACKSPACE® HOSTING | WWW.RACKSPACE.COM

MIXING DIGITAL 25 SEPT 2014

INTRODUCING

MIKE BAINBRIDGE

RACKSPACE SOLUTIONS ARCHITECT

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MIXING DIGITAL 25 SEPT 2014

THE TOPIC FOR TODAY

Today’s consumers expect relevant, personalised, and consistent experiences across multiple touchpoints with your brand, prior to making purchase decisions.

However, many marketing organisations cobble together their online platforms with point solutions from multiple vendors, disconnected tools, and poor infrastructure, resulting in an inconsistent experience for customers.

By working hand-in-hand with leading software platforms and system integrators, Rackspace Digital offers experience, expertise and an open, hybrid platform to help businesses seamlessly engage their customers, to ultimately create an outstanding end user experience.

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4RACKSPACE® HOSTING | WWW.RACKSPACE.COM

MIXING DIGITAL 25 SEPT 2014

MY SUMMARY FOR THE TOPIC FOR TODAY

Understanding e-commerce and what hosting platforms need to deliver for customers

How a hosting provider can deliver an excellent customer outcome

What we do at Rackspace Digital and how the e-commerce practise works

Example: How we focus on the Magento platform

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MIXING DIGITAL 25 SEPT 2014

TAKEAWAYS How to get what you want from a hosting company

What value an infrastructure provider can add

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MIXING DIGITAL 6

SUCCESS IS GETTING WHAT YOU WANT.

HAPPINESSIS WANTING WHAT YOU GET.

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MIXING DIGITAL

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MIXING DIGITAL

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MIXING DIGITAL

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MIXING DIGITAL

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MIXING DIGITAL

SLA?

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MIXING DIGITAL

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MIXING DIGITAL

HAPPYCUSTOMER

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MIXING DIGITAL

NEW CUSTOMERS

ARE

5XMORE

EXPENSIVE

THANEXISTING

CUSTOMERS

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MIXING DIGITAL

SITEPERFORMANCE

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MIXING DIGITAL

WEBSITE DESIGN & FEATURES

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MIXING DIGITAL

ENGAGEMENT THROUGH

MARKETING

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MIXING DIGITAL

FINDINGNEW

CUSTOMERS

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MIXING DIGITAL

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MIXING DIGITAL

SEOMAGIC

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MIXING DIGITAL

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MIXING DIGITAL

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MIXING DIGITAL

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MIXING DIGITAL

CONVERSION OPTIMISATION IS IMPROVED BY PERFORMANCE

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MIXING DIGITAL

THIS IS WHERE A HOSTING COMPANY CAN

DELIVER

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MIXING DIGITAL

HOSTING IS BORING

WHEN DONE CORRECTLY YOU SHOULDN’T KNOW IT’S THERE

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MIXING DIGITAL

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MIXING DIGITAL

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MIXING DIGITAL

FROM THIS…

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MIXING DIGITAL

TOTHIS.

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MIXING DIGITAL

SPEED.UPTIME.BACKUP.

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MIXING DIGITAL

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MIXING DIGITAL

A GREAT SOLUTION

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MIXING DIGITAL

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MIXING DIGITAL

ASSESS THE RISKS

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MIXING DIGITAL

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MIXING DIGITAL

HAVE A GREAT SUPPORT

TEAM

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MIXING DIGITAL

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MIXING DIGITAL

CUSTOMER ENGAGEMENT IS

VITAL

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MIXING DIGITAL

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MIXING DIGITAL

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MIXING DIGITAL

LOADTESTING

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MIXING DIGITAL

UPGRADE?

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MIXING DIGITAL

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MIXING DIGITAL

WHAT WE DO AT RACKSPACE

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MIXING DIGITAL 25 SEPT 2014

SELECTING EXPERTS

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MIXING DIGITAL

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MIXING DIGITAL 25 SEPT 2014

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MIXING DIGITAL 25 SEPT 2014

ACTIVELY PARTICIPATE IN

THE COMMUNITY

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THANKYOU

MIXING DIGITAL25 SEPT 2014