raddon chart of the day march 22, 2012

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Source: Raddon Financial Group, National Consumer Research – Fall 2011

Raddon Chart of the DayMarch 22, 2012

Three Out of Ten Households Strongly Agree That They Get More Personalized

Service at Smaller Institutions

Strongly Agree

(4) (3) (2) Strongly Disagree

No Response0%

5%

10%

15%

20%

25%

30%

35%31%

26%28%

6%4% 5%





Only One Out of Ten Households Strongly Agree that Big Institutions are Better for Checking

Because of their Branches and ATMs

Strongly Agree


No Response0%

5%

10%

15%

20%

25%

30%

35%

10%

18%

31%

16%19%

6%





One-Fifth of All Households Strongly Agree that Smaller Institutions Have Online Technology as Good as Big Institutions

Strongly Agree


No Response0%

5%

10%

15%

20%

25%

30%

35%

40%

23% 24%

34%

10%

4%6%





One-Fifth of All Households Strongly Agree that it Would be Difficult For Them to Move

Their Checking Account to a New Bank

Strongly Agree


No Response0%

5%

10%

15%

20%

25%

30%

24%

18%

21%

13%

20%

4%





One-Third of All Households Strongly Agree that the Big Bank Bailouts Make Them

Less Likely to Use One of the “Big Banks”

Strongly Agree


No Response0%

5%

10%

15%

20%

25%

30%

35%

40%35%

17%

30%

7% 6%4%





Top Five Reasons Why Consumers Have Closed a Checking Account in the Last 12 Months

Mistakes on Account

Institution Eliminated/Stopped Offering Free Checking

Difficulty Resolving Problems with Account

Poor Service

Fees on Account Changed

0% 5% 10% 15% 20% 25% 30%

20%

22%

23%

24%

28%





Consumers That Have Closed a CheckingAccount in the Last 12 Months

9%

91%

Closed an Account in the Last 12 MonthsHave Not Closed an Account in the Last 12 Months




Raddon Chart of the DayFebruary 28, 2012

Number of Checking Accounts Owned by a Household

One Two Three or More0%

10%

20%

30%

40%

50%

60%53%

32%

15%





Consumers That Have Ever Clicked on Any Company’s Advertising/Promotions/Special

Offers On A Social Networking Website

13%

87%

Have Clicked on an AdHave Not Clicked on an Ad





Consumers That Have Ever “Logged On” or Visited A Social Networking Website

Any Socia

l Netw

orking W

ebsite

Face

book

Linke

d In

Twitter

Classm

ates

MyS

pace

Other

0%

10%

20%

30%

40%

50%

60%

70%58%

54%

17%10% 9% 8%

3%





Consumers That Have a Data PlanFor Their Mobile Devices

34%

66%

Have a Data PlanDo Not Have a Data Plan





Consumers Use of a Personal FinancialManagement Software Program

13%

85%

2%

Use PFM Software ProgramDo Not Use PFM Software ProgramDo Not Know





Online Services Consumers Currently Use

Text Dir. Dep. Alert

Text Fraud Alert

Text Balance Alert

E-Mail Dir. Dep. Alert

E-Mail Balance Alert

E-Mail Fraud Alert

PtoP Payment

Order Checks

Check Imaging

E-Statements

0% 5% 10% 15% 20% 25% 30% 35% 40%

3%

3%

5%

9%

14%

15%

27%

27%

34%

38%





Financial Activities Consumers Have Performed While Online in the Past Two Years

Opened a CD

Opened a Checking Account

Opened a Loan

Shopped for a CD

Shopped for a Checking Account

Opened a Savings Account

Shopped for a Savings Account

Applied for a Loan

Shopped for a Loan

0% 2% 4% 6% 8% 10% 12% 14%

3%

5%

5%

6%

6%

7%

7%

10%

13%





Value Consumers Place on a Debit Card Courtesy Pay Service

Extremely Valuable Somewhat Valuable Not Very Valuable Not at All Valuable0%

5%

10%

15%

20%

25%

30%

35%

27%

30%

13%

31%




Raddon Chart of the DayJanuary 19, 2012

Acceptable Changes For Future Debit Card Use

Do Not Use a Debit Card

None of the Above – Would Look for Another Provider without Charges

None of the Above – Would Stop Using My Debit Card

Purchase Limit of $50 per Use

Yearly Fee

Monthly Charge

Purchase Limit of $100 per Use

Small Fee Charged per Each Use

0% 10% 20% 30% 40% 50%

31%

47%

32%

1%

1%

2%

2%

4%





Consumers’ That Have Had a Debit CardPurchase Denied In the Last Six Months

4%

96%

Have Had a Debit Card Purchase Denied

Have Not Had a Debit Card Purchase Denied





Consumers’ Likelihood to Usea Smart ATM to Deposit Funds

Extremely Likely Very Likely Somewhat Likely

Not Very Likely Not at All Likely 0%

5%

10%

15%

20%

25%

30%

15%

11%

25% 24% 25%

Total





Reasons Why Consumers Will NotUse an ATM to Deposit Funds

There Are No ATMs Convenient for Me to Use

I Don’t Trust ATMs – I Worry about Mistakes

No Need – I Don’t Get Any Non-Payroll Checks

I Never Use ATMs

I Prefer Dealing Directly with a Teller When Depositing Funds

0% 10% 20% 30% 40% 50% 60% 70%

4%

15%

21%

23%

58%





Consumers That Have Deposited Funds Into an ATM

33%67%

Have Deposited Funds into an ATM Have Not Deposited Funds into an ATM





Consumers Remote Deposit Capture Use andLikelihood to Use Such a Service

Currently Use Extremely Likely

Very Likely Somewhat Likely

Not Very Likely

Not at All Likely

0%

5%

10%

15%

20%

25%

30%

35%

40%

4%6%

8%

17%

28%

37%

raddon chart of the day march 22, 2012

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