Radial Analysis

The colour red has connotations of power and passion. This helps enhance the meaning of the word ‘sexy’, and also presents the women as being sexually active to the audience as, what limited amount of clothes they have on, this is the colour which the clothes are.

Large bold letters are used here over a red background, which has a ‘striking’ effect on the eye. This font has connotations of strength and dominance, which fits with the magazines genre of hip-hop as that is what the majority of hip-hop artists present themselves as being. This gives the preferred meaning to the audience that reading this magazine will help you develop a powerful personality.

A long shot is used for the only image on the front page. This represents ‘Lil John’ as living a life of luxury, as in the shot he is portrayed to have woman surrounding him in a paradise environment. He is shown to be holding an expensive chain, which has connotations of money. This appeals to the target audience as this is what they would aspire to.

The preferred meaning of this front cover is that this is a high status and popular magazine; therefore the audience would want to read it over other competition. This is done by using a well-known and successful artist as the main focus on the page, being shown as being happy – suggesting that he is happy to be involved with the magazine.