radical social media: mobilizing museum communities to do meaningful work
TRANSCRIPT
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Radical Social Media:Mobilizing Museum Communities
to do Meaningful Work
Kom je ook?
Amsterdam 9 December 2010
Nancy Proctor [email protected]
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What do you find hard in your work?
1. More money
2. More staff
3. More time
4. Culture change
5. Other…
What would help?
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The Business of Museums
1. Invaluable collections = highest possible quality
2. Public good = relevance & service for all
3. ‘Forever business’ = must be sustainable
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http://smithsonian20.si.edu/schedule_webcast2.html
A crazy idea?“A Wikipedia of the Physical World”
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Wikipedia
…78 million visitors monthly as of January 2010. There are more than 91,000 active contributors working on more than 17,000,000 articles in more than 270 languages.
That means the average contributor works on ~186 articles?!
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Meaningful Workers
http://www.flickr.com/photos/cambodia4kidsorg/4294119350/
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Powerhouse Museum: original online record, incomplete
7
http://www.powerhousemuseum.com/dmsblog/index.php/2009/04/27/another-opac-discovery-the-gambey-dip-circle-and-the-value-of-minimal-tombstone-data/
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Powerhouse Museum: 1 week later…
http://www.powerhousemuseum.com/collection/database/?irn=2486518
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V&A Crowdsourcing
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Citizen Science
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Save Outdoor Sculpture! / Wikipedia Saves Public Art
http://maps.google.com/ User-created content: Save Outdoor Sculpture!http://en.wikipedia.org/wiki/Wikipedia:WikiProject_Wikipedia_Saves_Public_Art
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Text Messaging
http://www.impactlab.net/2009/09/27/omg-text-messaging-does-not-harm-kids-spelling-abilities/
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Twitter Hashtags
http://joblessrob.com/job-search/how-to-use-twitter-hashtags-to-boost-your-job-search/
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Mobile Social Media as Art
Halsey Burgund’s ScapesdeCordova Sculpture Park & MuseumLincoln, MA – until Nov 14
http://wiki.museummobile.info/archives/16082
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Mobile is personal
and social
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Mobile is Disruptive
A fundamentally new way of connecting, collaborating, producing, educating – and intervening.
More than a new set of tools and platforms for communicating, learning and developing, accessing and distributing… content
http://www.queerty.com/smithsonian-not-pleased-with-patrons-bringing-aids-jesus-back-into-the-museum-on-an-ipad-20101206/
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It’s not (just) about the technology
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http://geschiedenis.vpro.nl/artikelen/19265092/http://musematic.net/2009/05/19/about-that-1952-sedelijk-museum-audio-guide-and-a-certain-willem-sandburg/
Stedelijk Museum, 1952
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Think outside the audiotour box
“From we do the talking to we help you do the talking”– Chris Anderson
From headphones to microphones
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Designing Mobile Social Media
Metrics of Success: Is the mobile program…
1. Making the museum more relevant?2. Improving the quality of the collections,
events or museum experience?3. Making the museum and its activities
more sustainable?
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Make the mobile program relevant
1. Know the museum’s mission and goals What do the core collection & activities offer
over the long term?2. Know the target audience
Metrics, bookmarking, favorites & collections, questions & comments…
3. “Meet them where they are…” Location-based services, social media
platforms, games, APIs, Google maps, iTunes U
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Cultivate quality of collections, content and experience
4. “… And take them somewhere new.” Recommendations: “if you liked…”; Timely
contextual info and alerts; Augmented Reality & other location-based discoveries
5. Invest in quality content Highest possible resolution, production values,
range of media, quality metadata6. Make it findable
Tagging, geocoding, interactive maps, clear interfaces
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Build for sustainability
7. Cultivate conversations & communities of interest
Forums, citizen scientists/curators; Rewards and incentives for connecting
8. Think cross-platform Integrate across platforms and with real
world connector events9. Adopt content standards
http://wiki.MuseumMobile.info/Standards
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SI Mobile Strategic Goals1. Information architecture and
framework for connecting SI mobile properties and initiatives
2. Common resources for developing best-in-class mobile products and initiatives
3. Infrastructure4. Standards for content, data
and platform management5. Governancehttp://smithsonian-webstrategy.wikispaces.com/Mobile
http://www.si.edu/commons
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Edward Hoover, 2010, from Flickr.
Network Effects
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http://www.artdaily.org/index.asp?int_sec=2&int_new=43113
Radical Social Media mobilizes the museum’s communities
to do meaningful work
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More about Mobile http://smithsonian-webstrategy.wikispace
s.com/Mobile http://wiki.museummobile.info/ http://tatehandheldconference.pbworks.c
om
#mtogo #simobile Nancy Proctor [email protected]