Product Research - Analysis of 3 Advertisements

-Mr T Snickers Radio Advert

http://www.youtube.com/watch?v=N1CRJAySsqA&feature=related

This is an advert for the “Snickers” chocolate bar featuring a very famous character, Mr T from a 1980’s TV show and modern remakes of “The

A Team”. The narrative of the advertisement is that a man is on the phone with problems regarding putting together a kitchen unit. The

listener is tricked into thinking everything is normal until Mr T stops putting on a fake, sappy voice and engages with a flurry of patronising

words performed in the stereotypical overly manly voice which his fits in perfectly with Mr T’s public persona. At the very end of the advert a

narrator gives a brief outro to the advert, in a stereotypical, manly voice fitting in with the theme of the Snickers theme of manliness. The

product contains nuts therefore the play on words “Get some nuts” relating to men and confidence is used to bring across a particular ethos to

the chocolate bar.

-KFC Radio advertisement

http://www.youtube.com/watch?v=yRODqCQqBjw

The radio advertisement is based on a parody of an old Dracula-style horror film. The main narrator is a rather comical-sounding evil vampire

from Transylvania along to a very stereotypical soundtrack of storms and dark ominous music. There are other characters involved that pop up

with comical statements about chicken, said in a funny overly-stereotypical horror film victim. The entire advert has a rather Scooby-doo

meets Dracula feel to it.

There is a very loose narrative to it, about an innocent group of people searching for food, yet the script is more based on describing the new

chicken, how it looks, tastes and the “low prices”.

I think that the comedic value mixed with the attractiveness of price + taste is more than suitable for KFC’s usual young audience ranging from

teens to young adults. As they are old enough to get the references yet still young enough to enjoy the humour.

-Corn Nuts Radio Advertisement

http://www.youtube.com/watch?NR=1&v=3BzxfEEd1DQ&feature=ends

creen

The Corn Nuts advert consists of one large Corn Nuts themed song surrounded by two short pieces of narration. The song itself surrounds the

idea that you can eat a great tasting snack and eat it anywhere. The song has a very upbeat, cheesy jingle-type melody and beat to it; this suits

the stereotype of a fast paced cheesy Radio Advertisement. The song involves how the customer can eat the nuts in school; this clearly

addresses the advertisements main target audience of young students.

This is a very controversial advert that went viral due the enormous amount of sexual innuendos involved, especially regarding the phrase

“bust a nut”. This works very well in the adverts favour as many people will enjoy shock-humour; the way in which the video went viral helped

gain the advertisement many more views than most generic radio adverts.