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Radio in car: What does the consumer
really want? Laurence Harrison, Director, Digital Radio UK
Digital Radio UK
Source: RAJAR Midas Spring 2016
Radio: Relevant and robust
Content
93% of drivers listen every week
23% of radio listening is in-car
Source: Radioplayer research / Proteus research 2016
Source: Radioplayer research / Proteus research 2016
So radio is important in the car
And digital is the future
of radio
SOURCE: CAP/SMMT Q1 2016
UK: DAB standard in 82% of new cars
UK 1000 Mile road test: Streaming
DAB Three O2
Signal dropouts
Miles
DAB (BBC & D1)
10 5
Three 59 140
O2 98
250
DAB + IP
= Hybrid
Automatic station-following
Visuals and personalisation
Single station-list
Ambition to build better radios
Design centred on the listener
Hardware to power experience
Metadata to make it smart
What does the consumer really want?
This is hybrid radio with DAB/DAB+ and IP
• A car with broadcast digital radio
• A car radio with a simple, easy-to-use UX
• An app-like radio experience that is safe
Laurence Harrison, Director, Digital Radio UK [email protected]