RadioMonthly Report Aug13

Analysis: Media Miles – Radio Tracking

Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.

About Media MilesLaunched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities (Karachi, Lahore and Islamabad)

About the Report

Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.

SNAPSHOT

• Beverages topped in the advertising category followed by Telecom and Food in August, 2013

• Pepsi Pakistan was the top Advertiser in July, 2013

• Pepsi also emerged as a top advertised brand

Last Month Rank

No. CATEGORIES (MINS)(%)

2 1 Beverages 22.4

1 2 Telecom 15.4

6 3 Food 11.5

3 4 Financial Institution 8.7

5 5 Milk 6.6

- 6 Shoes 5.2

- 7 Health 3.4

- 8 Hotel & Restaurant 3.0

- 9 Education 2.3

- 10 Insecticides 2.1

*Top 10 Categories contributed 80.6% of the total Ad Volume.

INDUSTRY TOP 10 [CATEGORY]

(BASED ON NUMBER OF MINUTES)

Last Month Rank

No. CORPORATIONS(MINS)

(%)

- 1 Pepsi 14.9

1 2 Nestle Pakistan 10.1

3 3 Unilever Pakistan 7.0

5 4 PTCL 5.2

- 5 Shezan International Ltd. 4.0

- 6 Servis Industries 4.0

- 7 Warid 3.6

4 8 Ufone GSM 3.1

- 9 Askari Bank Ltd 3.0

- 10 McDonalds 2.6

INDUSTRY TOP 10 [Advertisers]

(BASED ON NUMBER OF MINUTES)

INDUSTRY TOP 10 [BRANDS]

(BASED ON NUMBER OF MINUTES)

Last Month Rank

No. BRANDS(MINS)

(%)

- 1 Pepsi 7.5

- 2 7up 6.1

- 3 Blue Band Margarine 3.9

- 4 PTCL Broadband 3.9

- 5 Nestle Nido Bunyad 3.6

3 6 Ufone GSM 3.1

- 7 Shezan All Pure 3.1

6 8 Milk Pak 3.0

- 9 Askari Bachat Account 3.0

- 10 McDonalds 2.6

*Only 1 of Top 10 brands belong to Telecom Sector

Trend AnalysisJuly-August 2013

Advertising in Minutes*

Based on 28 Radio Stations in 3 Cities

Share in Millions

Trend AnalysisJuly-August 2013

Based on 28 Radio Stations in 3 Cities

TIME BAND SHAREAdvertising in Minutes

Morning and Evening time slot attracted more advertisers throughout all cities

CITY WISE SHARE%Share of Advertising

FM Channels ShareAdvertising in Minutes

• Total spent in August, 2013 was PKR 49,752,773 • Total Minutes of Advertising ran were 18,358.57 (minutes)

Average Nos. of Ads / Day

An average of 1,313 ads were aired in Karachi on FM stations per day

THE ENDTHE END

For query on DATA, please contact:

For other queries, please contact PAS at:secretariat@pas.org.pk

Mr. Nasir ud Din nasir@mediamiles.biz nasir@mediamiles.biz

92-42-366 86170 -71M: +92-300-517-7861