radio station style guide for smooth 90.5fmhd
DESCRIPTION
rules on how use a logo correctlyTRANSCRIPT
Company mission 1-2Proposal
Size and measure 3-4Do’s and Dont’s
Fonts 5-6Color swatches
Concept design and more 7-8
Thanks 9
Content
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Proposal
Rob Griffin is looking to rebrand his radio station. we would want the logo to be vi-brant, eye-catchy, sexy and with a touch of christina values. the radio station is about Gospel, smooth jazz and biblical commen-tary station, his goal is to not be overly reli-gious, but something that will attract his pri-mary demographic, women.
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Size and measurements
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W W
W
W
Giving the measurements of the logo and how is it going on packaging
H 6.65
W 1. 805
Do’s & Dont’s
Do not get rid of the icon under any circumstances.
Do not get rid of the text of the logo which gives the name of it.
The following examples of the logo are not exceptable towards the design when it comes to printing and branding.
These are the do’s that you are able to use in your branding when it comes to making t-shirt, tents or van wraps.
Do not change the color of the logo or alter the color Do not add a dark background
to the logo
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FONTS
Century Gothic Coolvetica
ABCDEFGHIJKLMONPGRSTUVWXYZ abcdefghijklmnopgqrstuvwxyz 123456789
ABCDEFGHIJKLMONPGRSTUVWXYZ abcdefghijklmnopgqrstuvwxyz 123456789
fonts are not just letters, they give the identity of a logo and the importance of it.
Aa AaUsing just the right type for the logo you wan,t will help it grow in the future.
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# BC444
# 3D119Smooth Dark Red
Smooth Light RedFour color process for the smooth red or three color processC: 20% M: 86% Y: 74% K: 7%R: 188 G: 68 B: 65L: 17 A: 16 B: 17
Three to four color process for the logoC: 48% M: 85% Y: 68% K: 71%R: 61 G: 17 B: 15L: 45 A: 53 B:22
Color SwatchesColor swatches are the color that are used in the logo and show the number the Color is used forthe logo which is for CMYK and RGB.
At the bottom of the page shows the color and how active the color are towards the logo.
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Concepts toward the designHere are some of the concepts that i have used and created on what i know it will go well with the logo and it could be used towards branding.
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The music that will get you moving
Music and soundHosted by WGSJBC RADIO
Visit at www.WGSJBC RADIO.com
December 25 at Navy Pierat Chicago, Grand Ave
600 E
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