radio tay rajar q4 2013 radio tay ■tay fm’s core audience is 25-44 year olds, playing a mix of...
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RADIO TAYRAJAR Q4 2013
3RADIO TAY■ Tay FM’s core audience is 25-44 year
olds, playing a mix of adult contemporary music with unrivalled news & sports coverage and local information
■ Tay AM’s core audience is 35-55 year olds, with a broad mix of music ranging from new releases and the best of the current chart, right through to great songs from years gone by
■ Tay FM is the number one station for Dundee and Perthshire with 153,000 listeners
■ Listeners to the station listen on average for a staggering 9.3 hours each
■ 48% of Radio Tay listeners are aged 15-44
Source: Rajar/Ipsos RSL. 12 months ending 15th December N.B Radio Tay is made up of Tay FM and Tay AM *Does not cover whole TSA
THE TRANSMISSION AREA
5TAY FM WEEKDAY SCHEDULE
■ Wake up with Webster at Breakfast6am-10am
■ Mike Richardson on Mid-Morning 10am-2pm■ The Tay FM Takeover 2pm-3pm■ John Milne on Drivetime
3pm-7pm■ IN:Demand with Romeo
7pm-10pm■ Late Night with Gina McKie 10pm-1am
6
15-24 25-34 35-44 45-54 55+
33,000 34,00029,000
36,000
69,000
TOTAL TAY201,000 WEEKLY LISTENERS
WEEK
LY R
EA
CH
44%
56%
Men Women
TOTAL TAY REACHES…
• 93,000 ABC1 LISTENERS
• 108,000 C2DE LISTENERS
• 158,000 MAIN SHOPPERS
Source: Rajar/Ipsos RSL. 12 months ending 15th December 2013
7
15-24 25-34 35-44 45-54 55-64 65+
31,000 31,00028,000 28,000
16,00019,000
TAY FM153,000 WEEKLY LISTENERS
WEEK
LY R
EA
CH
42%
58%
Men Women
TAY FM REACHES…
• 76,000 ABC1 LISTENERS
• 77,000 C2DE LISTENERS
• 113,000 MAIN SHOPPERS
Source: Rajar/Ipsos RSL. 12 months ending 15th December 2013
8COMPETITORS
Absolute Radio National
talkSPORT
BBC Radio FIVE LIVE
Other local commercial
Classic FM
BBC Radio 4
Tay AM
BBC Radio Scotland
BBC Radio 1
BBC Radio 2
Tay FM
Total Tay
16,000
19,000
22,000
39,000
40,000
62,000
82,000
87,000
88,000
127,000
153,000
201,000
WEEKLY REACH
Source: Rajar/Ipsos RSL. 12 months ending 15th December 2013
9PRESS COMPETITORS
Perthshire (Tues)
Arbroath Herald
Perthshire (Fri)
Evening Telegraph
Tay AM
Courier & Advertiser
Tay FM
Total Tay
13,962
21,078
27,453
33,939
82,000
95,180
153,000
201,000
WEEKLY REACH
Base: Tay FM TSA; Source: Press JICREG 01/10/13 (based on Area AIR) Radio Source: Rajar Q4 2013 NB: Total Tay (Bauer Dundee)
10COMMERCIAL MARKET SHARE
60%
7%
6%
2%
25%
^Total TayClassic TalkSPORTAbsoluteAll other commercial
TOTAL TAY TSA MARKET SHAREALL COMMERCIAL RADIO LISTENING
Source: Rajar/Ipsos RSL. 12 months ending 15th December 2013 N.B ^Radio Tay (Bauer Dundee) is made up of Tay FM and Tay AM