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    India: The Emerging Innovation Giant

    Navi RadjouVice President, Principal Analyst

    Forrester Research

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    2Entire contents 2006 Forrester Research, Inc. All rights reserved.

    Source: Deepak Lal, In Praise of Empires: Globalization and Order, Palgrave

    Macmillan, 2004

    GDP

    inde

    x

    (PPP$)

    0

    100

    200

    300

    400

    500

    600

    700

    800

    900

    1500 1600 1700 1820 1870 1913 1998

    China India USA

    (Russia = 100)

    After ceding its crown as a global economic giant

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    3Entire contents 2006 Forrester Research, Inc. All rights reserved.

    0

    10000

    20000

    30000

    40000

    50000

    60000

    70000

    80000

    2000 2010 2020 2030 2040 205

    BillionsofU

    S$

    India GDP + China GDP

    India GDP

    China GDP

    US GDP

    Source: Goldman Sachs

    India is attempting to regain it

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    4Entire contents 2006 Forrester Research, Inc. All rights reserved.

    Indias world-class invention capabilities

    Source: www.isro.org

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    5Entire contents 2006 Forrester Research, Inc. All rights reserved.

    Indias world-class transformation capabilities

    Source: http://akgoyal.com/wp-content/uploads/2007/09/india-wins-t20-world-cup.jpg

    Source: http://www.washingtonpost.com/wp-dyn/content/

    article/2008/06/25/AR2008062500566.html?hpid=entnews

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    6Entire contents 2006 Forrester Research, Inc. All rights reserved.

    Indias world-class innovation brokeringcapabilities

    Source: www.regalhotel.com

    Source: www.jobsletter.org.nz

    Source: cache.eb.com/eb/image?id=74050

    Source: http://upload.wikimedia.org/wikipedia/commons/

    thumb/f/ff/EdictsOfAshoka.jpg/455px-EdictsOfAshoka.jpg

    http://upload.wikimedia.org/wikipedia/commons/f/ff/EdictsOfAshoka.jpg
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    7Entire contents 2006 Forrester Research, Inc. All rights reserved.

    Theme

    Indias core competency lies in

    transforming and brokering

    innovations for local and globalconsumption instead of

    merely inventing new things

    just for the sake of inventing

    them

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    8Entire contents 2006 Forrester Research, Inc. All rights reserved.

    Agenda

    How does the Indian market differ from otheremerging markets?

    Which Indian organizations are championinginnovative best practices?

    How do Indian companies exploit technology todrive innovation and sustain growth?

    What are the key market opportunities for US

    vendors in India? Public policy implications for the US

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    9Entire contents 2006 Forrester Research, Inc. All rights reserved.

    Agenda

    How does the Indian market differ from otheremerging markets?

    Which Indian organizations are championinginnovative best practices?

    How do Indian companies exploit technology to driveinnovation and sustain growth?

    What are the key market opportunities for US vendors

    in India?Public policy implications for the US

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    10Entire contents 2006 Forrester Research, Inc. All rights reserved.

    The myth . . .

    Source: http://www.people.hbs.edu/tkhanna/Khanna.jpg

    Source: images.barnesandnoble.com/images/

    14910000/14910017.JPG

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    11Entire contents 2006 Forrester Research, Inc. All rights reserved.

    The reality . . .

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    12Entire contents 2006 Forrester Research, Inc. All rights reserved.Source: Rama Bijapurkar (http://www.ramabijapurkar.com)

    The reality . . .

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    13Entire contents 2006 Forrester Research, Inc. All rights reserved.

    Success criteria for made-in-India innovations:

    1. Simple (hassle-free, intuitive use)

    2. Low-cost

    3. High-volume

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    14Entire contents 2006 Forrester Research, Inc. All rights reserved.

    Case in point: Nano

    Sources: http://uberdesi.com/blog/wp-content/uploads/2008/01/nano.jpg and http://imod.co.za/wp-content/uploads/2008/01/tata-nano.jpg

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    15Entire contents 2006 Forrester Research, Inc. All rights reserved.

    Agenda

    How does the Indian market differ from other emergingmarkets?

    Which Indian organizations are championing innovative

    best practices?

    How do Indian companies exploit technology to drive innovationand sustain growth?

    What are the key market opportunities for US vendors in India?

    Public policy implications for the US

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    16Entire contents 2006 Forrester Research, Inc. All rights reserved.

    Tata Motors Innovation Network

    T

    S

    Inventor

    R&D cranked out 40 patents for Nano design

    (2007)

    Transformer

    Supply chain and marketing functions are focusedon scaling Nano design into a commercial reality:250,000 units by 2009 (one million units beyond2011)

    T

    Financier

    CFO office finances invention and transformationactivities (emphasis on latter!)

    S

    Broker

    Sales and distribution functions broker access to anationwide dealer network to speed time-to-volume

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    17Entire contents 2006 Forrester Research, Inc. All rights reserved.Source:Tata Motors (http://www.tatapeoplescar.com/)

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    18Entire contents 2006 Forrester Research, Inc. All rights reserved.

    Indias first truly multinational R&D firm: Suzlon

    Source: www.suzlon.de

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    19Entire contents 2006 Forrester Research, Inc. All rights reserved.

    Indias national R&D labs now broker global

    connections

    Global partners include:

    Du Pont, GE, EXXON Mobil

    http://www.csir.res.in/

    CSIR

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    20Entire contents 2006 Forrester Research, Inc. All rights reserved.

    Agenda

    How does the Indian market differ from other emergingmarkets?

    Which Indian organizations are championinginnovative best practices?

    How do Indian companies exploit technology todrive innovation and sustain growth?

    What are the key market opportunities for US vendors

    in India?Public policy implications for the US

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    22Entire contents 2006 Forrester Research, Inc. All rights reserved.

    T

    S

    Inventor

    Hatches a new idea or creates new product, new service, or new

    business model

    Transformer

    Converts inputs from inventors into market-relevant and usable products,services, or processes

    T

    Broker

    Facilitates global interactions among Inventors, transformers, andfinanciers globally

    Indian tech leaders dont invent -- but transform and

    broker innovation . . . globally

    ICICI f li ti i ti b t ti

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    23Entire contents 2006 Forrester Research, Inc. All rights reserved.

    ICICI focuses on replicating innovative best practices

    across its global business network

    I consider myself as the chief innovation

    orchestrator -- tasked with delivering the

    innovation piece wherever it was conceptualized

    within ICICIs global network

    - Pravir Vohra, group CTO, ICICI

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    24Entire contents 2006 Forrester Research, Inc. All rights reserved.

    Agenda

    How does the Indian market differ from otheremerging markets?

    Which Indian organizations are championinginnovative best practices?

    How do Indian companies exploit technology to driveinnovation and sustain growth?

    What are the key market opportunities for US

    vendors in India?Public policy implications for the US

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    25Entire contents 2006 Forrester Research, Inc. All rights reserved.

    India is emerging as a global R&D hub

    Top-ranking destination countries by number of

    research and development projects

    Source: IBM-Project Location International (IBM-PLI) Global Investment Locations Database (GILD)

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    26Entire contents 2006 Forrester Research, Inc. All rights reserved.

    Multinationals expand their R&D presence in India

    Source: August 3, 2006 Offshore Product Development Has Arrived Report

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    27Entire contents 2006 Forrester Research, Inc. All rights reserved.

    Microsofts Unlimited Potential program drives

    social innovation in Indian villages

    http://blogs.msdn.com/blogfiles/healthblog/WindowsLiveWriter/UnlimitedPotentialfortelehealth_6857/image_4.pnghttp://blogs.msdn.com/blogfiles/healthblog/WindowsLiveWriter/UnlimitedPotentialfortelehealth_6857/B%20(2).png
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    28Entire contents 2006 Forrester Research, Inc. All rights reserved.

    Cisco has