For more information on training events, visit www.ra-academy.org

Reprioritize your efforts Reduce costs and increase impact Make revenue assurance a more mission-critical function Add more value to your organization NOW Change your understanding of the role of revenue assurance

in telecommunications

Learn more about GRAPA at www.grapatel.com

Learn How to Reinvent your Revenue Assurance Activity:

Get Certified This Week!Join 500 other professionals!

REVENUE ASSURANCE TRAINING

RAF101: Revenue GovernanceDetailed Overview of RA Background, rationalization, history, and structure of GRAPA's approach to RA. Provides the foundation for standard controls, RA lifecycle, revenue mapping, and noise. RAF102: Network FoundationsAccess, Service Delivery and AAA Focuses on the underlying infrastructure that makes any telecommunications system work. How telecom services are delivered, how delivery is organized, and how billing can occur with integrity. RAF103: Billing FoundationsAssurance of Billing System/Billling Model Learn different billing systems (Traditional Postpaid, Classical Prepaid, Radius, Diameter, Specialized, and Convergent Billing Systems). Learn how to perform a complete mapping of the revenue stream. RAF104: Partner FoundationsPartner Business Models/Risks Assurance of partner-based business models [Interconnect (CABS), roaming, content, VNO, and Outsourcing] and risk to the operational model. Learn the standard GRAPA approach to these models. RAF105: Profit FoundationsMargin Assurance/Market Assurance Learn how to set up, organize, and implement Margin Assurance and Market Assurance. Margin Assurance focuses on the "True Revenue" earned from the sale of a service. Learn what Market Assurance is and how it delivers value.

Revenue Assurance Foundations

RAF Five-Day Certification Program

Five-Day Certification Program

Why RA Professionals are Attending our Workshops...................................................................................................................3

The GRAPA Approach: Knowledge Building Blocks......................................................................................................................4

Revenue Assurance Foundations: Week at a Glance.....................................................................................................................6 Day 1 RAF101: Revenue Governance.............................................................................................................................7 Day 2 RAF102: Network Foundations.............................................................................................................................8 Day 3 RAF103: Billing Foundations................................................................................................................................9 Day 4 RAF104: Partner Foundations..............................................................................................................................10 Day 5 RAF105: Profit Foundations.................................................................................................................................11

The Revenue Assurance Academy Experience.............................................................................................................................12

About the Training / The Instructors...............................................................................................................................................13

Contact Us / Event Schedule...........................................................................................................................................................14

Table of Contents

Do NOT send your staff to the RAF training event if: You are satisfied with the performance of your revenue

assurance team You believe that your team already knows everything

that is important about revenue assurance and how it is practiced

You are not interested in having your team learn innovative ways to cut the cost of assuring existing revenue streams

You think that it is impossible to improve margins and maximize realized revenues (profit) through application of financial analysis, controls and disciplines

You have given up on ever getting an understanding of, or control over your marketing risks and costs

You do not want your team confused with information about more sophisticated and effective ways to get their work done

You do not want your employees learning how to take the initiative in finding and resolving risk to revenues

You are sure that your team is already doing everything possible to maximize your revenue position

You do not want your revenue assurance staff to see how other RA teams deliver value and focus their efforts

You do not want your team to be tested against the international standard of knowledge and expertise

You do not want your team members to feel more confident and competent

You do not want certification for your team members

Do NOT attend the RA Foundations training if: You already know how to assure those difficult to master

new technologies like GPRS, 3G, WiMAX, FemtoCells and others

You are getting enough recognition for your hard work

You are sure that you are doing everything the best way possible.

You know how to communicate and partner effectively with network engineers, I/T, operational managers, auditors, SOX and regulatory compliance teams

You know how to detect and prevent fraud

You understand how to assure network, mediation, postpaid billing, prepaid, interconnect, roaming, CAMEL, SMS, MMS

You are not interested in learning about the GRAPA standard controls and benchmarks about assurance of these areas

You are sure about how you are setting priorities

You have the right KPIs and you are being measured on delivery of the right things

You dont want to build a network of like-minded professionals to learn from and share experiences with

You are not interested in learning new ways to save your company money and reducing the overall risk to revenues

Why should you attend the RAA training events? Its simple. The Revenue Assurance Academy provides RA professionals with the best, most comprehensive, and most authoritative source of information about how revenue assurance is actually practiced by carriers around the world. We do not waste your time with theoreti-

cal discussions or examples based on one person's limited experience at one or two locations.

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The GRAPA Approach: Why it Works

Knowledge Building BlocksWhat if I only want to attend certain days?

We understand that due to corporate policies, budget constraints, time limitations, and short-term/crisis information needs, members may wish to come for shorter periods or only for specific modules.

However, based on feedback from teaching over 1000 students in the past 3 years, the GRAPA Steering Committee has determined that real mastery of the material, and the practical ability to apply it, is only attained when students attend the training in the pro-scribed sequence.

As a result, the committee has directed that these events can only be offered (and attended by members) in the order described by this event guide, and that this limitation applies both to members looking for training as well as candidates wishing to certify.

So as long as members attend the training in the sequence described (Day 1 before Day 2, then Day 2 before Day 3, etc.), they can be trained and/or certified by attending multiple events (for example: first 3 Days at one location, last 2 days at another).

A Comprehensive, Professional Approach Not Just Random Information

The objective of GRAPAs standards-based approach is to formally define professional practice against spurious and random approaches. It makes clear that professional disci-plines are not mysterious, personality-driven nor purely dependent on individual talent and experience.

On the contrary, they are scientific, measurable and repeatable fundamental skill-sets that can be taught and practiced by serious-minded professionals adhering to rigorous standards.

The sum total of this educational approach is not simply a random collection of isolated interesting facts, or a bag of tips and tricks, but rather a set of fundamental ideas, concepts and technical/operational knowledge progressively built upon towards giving professionals a comprehensive understanding of their function and the problem space.

These take the form of knowledge building blocks around technologies, business models, operational environments and standard controls that have to be organized and presented in a logical/deliberate way so as to be useful, and form the basis of real-world practical applica-tions.

Full Mastery of a Professional Discipline

So candidates who do participate with integrity in the full course of study will have assembled a body of knowledge whose power is many times greater than the sum of its individual parts.

This comprehensive collection of professional knowledge around a specific func-tion will allow for its application in any telecoms environment, regardless of line of business, technology, physical media, geographic location, corporate culture, or political environment.

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Revenue Governance

Network Foundations

Billing Foundations

Partner Foundations

Profit Foundations

Each day builds on the next for the most effective and powerful training possible!

A Step-by-Step Process to Really Understanding Revenue Assurance

The Revenue Assurance Foundations week begins with an overview of Revenue Governance. You will become acquainted with your instructors and your fellow classmates, and we will begin to discuss the true relevance of revenue assurance in telecommunications today.

After day one, you are ready to begin learning the fundamentals of network infrastructure. If you dont have a solid background in access and service delivery architecture, you will not be able to master the material covered during the rest of the week. Thats what makes day two so important and so valuable for your training journey.

The third day focuses on the various billing systems utilized in telecommunications. By now, you are building a strong foundation in the fundamentals of revenue assurance. You are now ready to learn about interconnect and roaming on day four. This information fits perfectly into the structure of knowledge that you have acquired thus far, and everything youve learned will really start to come together.

By day five, you and your colleagues will have developed an impressive collection of revenue assurance knowledge and wisdom. On the last day, you will learn about profitability and market positioning so that you can definitively confirm the value and necessity of the revenue assurance department.

The only way to get to the top is to start with the basics. Each day of material builds on the previous one, and by the end of the week, you will have acquired a vast amount of knowledge and a fundamental understanding of revenue assurance and how to is crucial to the success of the telco.

This one-week training course is the key to understanding the real importance and scope of

revenue assurance!

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Revenue Assurance Foundations 5-Day Practitioner CertificationGRAPA's Revenue Assurance Foundations Course

Understand RA with an entirely new perspective and become a Certified Practitioner of RAOverview: The Revenue Assurance Foundations course is a five-day workshop and certification event designed to provide the student with a comprehensive introduction to the professional practice of revenue assurance as defined by the GRAPA standards, governance model, methodologies, and framework. Students will learn about the GRAPA controls framework and how to ap-ply them to a number of critical operational and technical domains. We will train students in a systematic and comprehensive method for the analysis, diagnosis, and containment of risks to revenues through a standardized approach.

Students will be familiarized with the complete set of revenue assurance disciplines including revenue chain assurance (leak-age detection, reporting, and correction), proactive and preventative revenue assurance, margin assurance (the protection of corporate profits across major lines of business, assets, and market activities), and market assurance (the protection of revenues and profits exposed to the marketing and new product development process).

Certification: Candidates who have at least 6 months of verified work experience in a telecoms-related area and who pass all exams and attend all 40 hours of class will be rewarded as a Certified Practitioner of Telecommunications Revenue Assurance.

Who Should Attend: Anyone interested in learning the GRAPA standards-based scientific approach to the practice of revenue assurance including: Newer RA employees looking for a comprehensive introduction to revenue assurance and who wish to become

certified as part of their training. Experienced RA professionals looking for a clear vocabulary and structure, a reinforcement of the importance of

their role, and an opportunity to expand their scope. RA managers who wish to strengthen and add value to their teams and who are in need of a systematic, effective

approach. Internal auditors looking for a standard, compliance-based approach to performing their job functions. Consultants who want to better understand revenue assurance in order to win more deals and develop partnerships. Operational managers, finance and accounting personnel looking for better compliance and control over the financial

condition of their organization. IT employees who need a better understanding of revenue assurance to better support the telco as a whole. Product developers, marketers, and sales teams within telecoms who want to gain the upper hand through their

inclusive understanding of revenue assurance.

Our Promise: Students who take the training seriously, participate enthusiastically in activities, and pass the certification exams will be able to perform all practical applications listed under each course description.

Week

at a Gla

nce

Session Day 1-RAF101 Day 2-RAF102 Day 3-RAF103 Day 4-RAF104 Day5-RAF105Revenue Governance Network Foundations Billing Foundations Partner Foundations Profit Foundations

Opening Session Intro to Revenue Governance

Intro to Network Intro to Billing systems Intro to partner assurance

Intro to Revenue engineering

Morning Session The Real Telco Operations Model (TOM)

The Domain Analysis Methodology (DAM)

Postpaid Billing Systems (mediation, interconnect, roaming)

Interconnect (protocols, boundaries, DAM)

Margin assurance (principles and applications)

CoffeeLate Morning Session GRAPA Standards Circuit Principles

(Wireline, GSM, CDMA)Prepaid Billing Systems SIMBOX, bypass, and

related risksMargin assurance case studies

LunchAfternoon Opening Revenue Governance

FrameworkData Principles (ISP, WIMAX, GPRS, DSL)

Diameter, radius, and packet billing systems

Roaming, (protocols, boundaries, DAM)

Market assurance (principles and applications)

Afternoon Session RA Lifecycle Broadcast Principles (Satellite, Cable)

Credit, provisioning, and channels

Content (protocols, boundaries, DAM)

Applying market assurance

CoffeeLate Afternoon Session Revenue mapping Femtocells, Microwave,

Leased-linesConvergent billing systems

Regulator's Dilemma and fraud protection

New product development

Closing Session GRAPA controls and the DAM

Assure any Network M-banking and location-based billing

VNO and outsourcing risks

Revenue governance revisited

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RAF101 Revenue Governance

Key Concepts include: The GRAPA Standards Approach The Revenue Assurance Lifecycle 12 types of controls and how to apply themRevenue MappingRevenue Optimization Noise AnalysisRevenue Maximization Principles of KPI Design and DeploymentGRAPA Standard Controls and ApplicationsGRAPA Benchmarks Revenue Assurance Body of KnowledgeRevenue Assurance StandardsGRAPA Certification ProgramThe RA Governance FrameworkGRAPA Core Methodologies

OverviewThis course is an introduction for the new Revenue Assurance Governance methodology and framework that is revolution-izing the way telcos do business.

One of the most pressing questions for an RA professional is, "Why am I here?" or "What is my role?" We will clear the confu-sion and give your job relevancy and structure. Discover how GRAPA is helping turn Revenue Assurance into one of the most effective revenue-maximizing functions within the modern telco by providing revenue assurance managers with perspectives and techniques that get them focused on real, hard revenueallowing them to offer significant and immediate value to their organization.

Telecommunications companies today are focused on the development and deployment of radical new technologies and business modelstechnologies that are reshaping how the world communicates, shares, and worksbut too many revenue assurance managers spend their time looking backwards, trying to figure out how to double- and triple-count revenue streams that are shrinking daily. The controls and approaches introduced in this course comprise the foundation of GRAPA's systematic approach to revenue assurance. Practical Applications: Our commitment is that candidates who take the training seriously, participate enthusiastically in activities, and pass the certification exams will:

Learn GRAPA's systematic, comprehensive, rationalized, and practical solutions-based approach to the protection of telco revenue streams

Learn the building blocks that can make it simple to protect telco revenues

Understand why revenue assurance is crucial to the success of a telco

Appreciate the difference between the GRAPA standards and the standards of other organizations like TMF, IIA, and PMP

Discover the world's most tested, implemented, practical, wow-I'm-actually-getting-work-done approach to revenue assurance

Learn to win the battle for budget, mindshare, and credibility

Utilize case studies and examples of the core methods and standards of the revenue assurance function and map them to their environment in order to assure they understand the practical applications

Revenue Assurance Comes of Age Learn GRAPA's new revenue governance standards for simplifying and standardizing RAWhy Does Revenue Assurance Exist? Learn how the value and influence of RA is changing telcos all over the world!

GRAPA Certification CreditCompletion of this course of study, verified by testing, will earn attendees Competency Credit for the following areas in line with GRAPAs Body of Knowledge

The "Real-TOM" (Telco Operations Model) and RAs role The Science of Revenue Assurance The Revenue Assurance Lifecycle Principles of Revenue Assurance Operation Principles of Scope Management Principles of Revenue Realization (Margin, Market, New Products) Principles of Revenue Optimization (Leakage and Risk Containment) Revenue Risk Prioritization and Assessment Techniques Principles and Methods for Forensics Management Principles and Methods of Controls Management Principles and Methods of Corrections Management RA KPIs and Compliance Management Revenue Assurance Governance Framework

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8 RAF102 Network Foundations

Key Concepts include:

Principles of circuit technologyHow to make and read a CDRKey network controls and methods

Topology, Security, Control Protocol, Transaction Control, CDR Generation Sequence, CDR Generation, CDR Transport

Media characteristics and controls (wireless and wireline)History of Circuit, Packet, and Broadcast TechnologyHow to assure and bill circuit and packet transactionsAlternative billing models for packet and their consequencesCommand and control protocols Understanding:

SS7, SIP, IP, Radius, Diameter, WAP, DOCSIS, IMS and how to use them for assurance

The Domain Analysis Methodology (DAM)Access architecture principles for GSM, CDMA, WIMAX,

Wifi, copper, cable, fiber

Service delivery architectures: voice-circuit, voice-packet

(VOIP), data-circuit, data-packet, cable-broadcast,

DOCSIS 3.0, Internet, interconnect, satellite, microwave3G, 4G, LTE, NGN, GPRS, UMTS, IMS

GRAPA Certification Credit Completion of this course of study, verified by testing, will earn attendees Competency Credit for the following areas in line with GRAPAs Body of Knowledge OSS Operations and Organization Introduction to Telecommunications Media Access architecture components and organization SS7 - Principles, Components, and Dialects SIP - Principles, Components, and Dialects WAP - Principles, Components, and Dialects Packet Service Delivery Product Architectures (VOIP, SMS, MMS, WAP, DSL, WiFi) Anatomy of a CDR (How made, how delivered, how assured) Network Assurance (GRAPA standard controls and methods) GPRS Billing Business Models and Architecture 3G and NGN Billing Business Models and Architecture Fundamentals of Wireless Media Fundamentals of Wireline Media Service delivery architecture components and organization VOIP Principles and applications Product Architectures (Cable, Wimax, Leased line, Burstable, Fiber, Microwave) AAA for Access and Service Delivery

OverviewStop the confusion and start assuring network! This course focuses on the underlying infrastructure that makes any telecommunications service delivery environment function. We will introduce you to the concepts of access architecture (the way customers gain access to the network) and service delivery architecture (the way services are actually delivered). We will then introduce the concept of "Triple A"Authentication, Authorization, and Ac-countingwhich forms the basis for all revenue management integrity.Based upon these core principles, we will provide a review of curcuit-based architecture and the history of voice systems. We will also cover packet, data, and IP delivery, including the Internet and the role of the ISP.

Practical Applications: Our commitment is that candidates who take the training seriously, participate enthusiastically in activities, and pass the certification exams will:

Learn the GRAPA standard approach to simplify and assure any network environment.

Discover how to assure the transactional integrity of any network without becoming a net-work engineer

Master the use of the GRAPAs simple building blocks and apply them to any environment.

Learn the meaning of the terms LTE, NGN, GPRS, and all the other next generation tech-nologies and understand why they're important for RA and how to assure them

See how the GRAPA Domain Analysis Methodology (DAM) can provide them with the tools necessary to assess the measurability, trackability, and securability of any environment in terms that a business can understand

Cut through the jargon and get to the point quickly

Learn the GRAPA standard controls for each of these environments and how to get network to implement them

Utilize case studies and examples of circuit, IP, and broadcast access and delivery, and map them to their environment in order to assure they understand the practical applications.

Network is EasyWe'll Show You HowA simple guide to assuring any network, anytime, any place. GSM, Wireline, CDMA, DSL, Cable, WIMAX, ISP, Circuit, Satellite, LTE, NGN, GPRS, and Broadcast Access, Service Delivery, Provisioning, and "Triple A"

RAF103 Billing Foundations

Key Concepts include:

Mediation and Postpaid BillingInterconnect (off-net and international) Postpaid RoamingCollectionsCredit and DunningPostpaid RoamingDomain Analysis Methodology (DAM) for Mediation, Prepaid, Postpaid, Convergent, M-bankingDomain Access Methodology (DAM) for Channel, Credit, Collection, Dunning, Provision activationOptimal KPIs, objectives, and trade-offs for all billing systemsKey prepaid forensics approaches and toolsetsStandard Prepaid controls

GRAPA Certification CreditCompletion of this course of study, verified by testing, will earn attendees Competency Credit for the following areas in line with GRAPAs Body of Knowledge

Principles of Mediation Operations (Functions, Forensics, Controls) Principles of Postpaid Billing (Functions, Forensics, Controls) Principles of Prepaid Billing (Functions, Forensics, Controls) Principles of Collections, Credit and Dunning Management Principles of IP billing (radius, diameter) Principles of Streaming billing (cable,video, audio) Principles of Convergent billing systems Principles of M-banking operations Principles of credit risk collection and Domain Analysis Principles of provisioning and activation assurance Principles of channel, agent, and commission assurance Line of Business (LOB) Principles -Prepaid

Clear the Fog, Count the MoneyA standards-based approach to assuring any billing system with confidenceTraditional Postpaid, Classical Prepaid , Radius, Diameter, Specialized, and Convergent Billing Systems

Overview

Students will become familiarized with a complete spectrum of billing models and scenarios including postpaid, pre-paid, radius, diameter, and convergent billing. You will learn the methods of revenue capture, revenue processing and billing, collections, and revenue recognition for each major billing architecture.

We will present you with the standard controls for each system as well as the industry-standard methods employed to assure them. We will pay special attention to the development rationalized cost effective risk containment strategies in addition to forensics, corrections and controls issues for each. You will also learn how to troubleshoot problems and how to initiate proper investigations, corrections, and controls.

Practical Applications: Our commitment is that candidates who take the training seriously, participate enthusias-tically in activities, and pass the certification exams will:

Learn how each of the major categories of standard billing systems work

Appreciate the industry-standard methods utilized to secure, assure, and manage these environ-ments efficiently

Understand the core trade-offs that billing managers must face between operational efficiency and billing accuracy

Learn the 25 GRAPA standard controls that will allow them to assure and secure any billing system, any time, any place

Apply the Domain Analysis Methodology (DAM) to decipher the complex relationships between provisioning, channels, credit, and billing in order to create a secure revenue environment

Utilize case studies and examples of postpaid, prepaid, and convergent billing, and map them to their environment in order to assure they understand the practical applications.

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RAF104 Partner Foundations

GRAPA Certification Credit

Completion of this course of study, verified by testing, will earn attendees Competency Credit for the following areas in line with GRAPAs Body of Knowledge

Domain Analysis Methodology: Interconnect InBound, Outbound, Transit International, Domestic, CABS Domain Analysis Methodology: Roaming In Roamer, OutRoamer DCH Controls IREG/TADIG Postpaid Roaming, USSD Roaming, CAMEL Roaming WIFI Roaming GPRS Roaming Domain Analysis Methodology: Content Standard control methodology for Content Broadcast, Streaming and IP Media WAP Controls and Methods Settlement Controls for Content SMS, MMS, WAP, Streaming Content Business and Control Models Domain Analysis Methodology: VNO and Outsourcing VNO/Outsource Revenue Mapping Discipline Boundary Analysis and Controls Design Deep Analysis and Controls Design Settlement for VNO/Outsourcing

Key Concepts include:

Principles of revenue assurance for prepaid roaming, including USSD and CAMEL

IREG and TADIGProtocol sets (Interconnect, Roaming, Content, VNO, Outsourcing)GPRS RoamingWifi RoamingPrinciples of VNO/Outsourcing controlsBoundary Analysis MethodologyDomain Analysis Methodology (DAM) applied to partnerships Principles of Prepaid Roaming Assurance LOB Principles - CAMEL Roaming Principles of Interconnect billing (Functions, forensics, controls) Principles of Postpaid Roaming Billing (Functions, forensics, controls) LOB Principles-Interconnect voice (off-net/international, CABS) LOB Principles-Roaming (in-roamer, out-roamer) Revenue streams, operations, business models, and margin analysis Principles of Prepaid roaming assurance

Partner Protection PrinciplesA systematic framework for maximizing margins and minimizing exposures in partnershipsInterconnect, Roaming, Content, VNO, and Outsourcing

OverviewThis day is dedicated to the understanding and assurance of partner-based business models [interconnect (CABS), roaming, content, VNO and outsourcing] and the special assurance issues and revenue risks associ-ated with them.

Students will review and learn about the standard approach to these models. Coursework will include an in-depth review of the entire revenue management domain for Voice Interconnect (International and Domes-tic), Internet Interconnect (International and Domestic), VOIP Partnering, Voice Roaming (International and Domestic), Data Roaming (Wifi, WIMAX and HMA), Content delivery, and Broadcast / Streaming Delivery. Also included is a comprehensive consideration of assurance for Virtual Network Operation Partners, Outsourcers and other disconnected revenue stream models.

Practical Applications: Our commitment is that candidates who take the training seriously, participate enthusiastically in activities, and pass the certification exams will:

Learn the GRAPA standards-based Practical Handbook of Protocols for each partnership-based line of business.

Learn how to assure and secure partnerships quickly and cost-effectively with the GRAPA standards-based approach

Apply Boundary Analysis and the Domain Analysis Methodology (DAM) to identify the criti-cal exchange points, protocol points, and standard adjustment points for each of your partner-ships.

Learn how professionals use the hierarchy of protocol points to decompose and simplify com-plex partner relationships.

Utilize case studies and examples of interconnect, roaming, VNO, and content relationships, and map them to their environment in order to assure they understand the practical applications.

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RAF105 Profit Foundations

OverviewThe last day of RAF is designed to provide the student with a comprehensive understanding of telco profitability and market positioning and the critical role that innovative revenue assurance departments are playing in the protection and enhancement of those revenue streams. Students will learn how to set up, organize, sell, and implement the two major telco profit guardian disciplines: margin assurance and market assurance.

Students will also learn about new product development and the methods utilized to increase the chances of success and how to streamline and expedite the new product development process.

Practical Applications: Our commitment is that candidates who take the training seri-ously, participate enthusiastically in activities, and pass the certification exams will:

Learn how successful telecoms executives make strategic decisions to positively impact the top line success of the telco, based on hard facts, data and GRAPAs scientific/ systematic approach

Gain a clear financial perspective on telco margins, profitability and how operations can be focused on revenue harvesting, without becoming a finance expert

Participate in and implement financial controls over - new product development,

promotions and deals in order to make them go faster and be more effective

Apply GRAPAs standards and Domain Analysis Methodology to get control over churn, market, and brand risks

Utilize case studies and examples of new product launches, promotions, and bundles and map these cases to their environment in order to assure they understand the practical applications.

Testimonial

Prior to joining the RA Academy training, my RA approach was not structured. I was doing everything not in a standardize manner. Now, l have a better risk mapping on how to handle RA in my company. I shall adapt the GRAPA standards with a systematic and holistic approach to minimize risk to an optimal level. I now know that I have more responsibility to deliver to the company and I shall add value based on my knowledge. I thank GRAPA for it.

Senior Manager Fraud and Revenue Assurance, Malaysia

GRAPA Certification CreditCompletion of this course of study, verified by testing, will earn attendees Competency Credit for the following areas in line with GRAPAs Body of Knowledge

Margin controls structure, framework, and domains Asset margin assurance Rate margin assurance Bundle margin assurance Principles of subsidy and invisible margin program controls Principles of market assurance Principles of margin assurance Brand equity assurance and controls The new product development process New product family management Pipeline/gateway methodologies Principles of WAR (Wallet Share, Acquisition, Retention) Framework Principles of UCF (Universal Control Framework) for Marketing Principles of Assessment for Cumulative Effect and Multi-Influence Effect Forensics, Models and Risk Assessment for Churn Forensics, Models and Risk Assessment for Market Assurance

C-level Revenue AssuranceUsing RA to accelerate profit and mitigate market riskMargin Assurance and Market Assurance

Key Concepts include:

Margin Analysis TechniquesRed vs Black MarginsActual vs Shadow CostsStandard Margin Forensics High Risk Margin Domains Market Assurance Revenue Assurance for ChurnChurn and Market Assurance Forensics and ControlsCumulative Effect ControlsTargeting ControlsAsset Margin AssuranceLOB Margin AssurancePromotion Margin AssuranceBundle Margin AssuranceNew Product Margin AssuranceNew Product development methodsMargin Risk Domains (Interconnect, Bundle, Content, Rate Plan)Forensics and Risk Assessment for Margin AssuranceControls and Remedies for Margin Risk

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The Revenue Assurance Academy Experience

MORE THAN JUST TRAINING

In the Classroom Out of the Classroom

The Revenue Assurance Academy

EXPERIENCE!

CHALLENGING CONTENT

DISCUSSION

CONFIDENCE BUILDING

PARTICIPATION

NETWORKING

SOCIALIZING

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Join the leading Revenue Assurance focused training events. Featuring exclusive presentations, real-world examples of procedures, solutions, and strategies that have effectively reduced leakage and maximized profits for telcos around the world.

After providing training to hundreds of revenue assurance professionals around the globe, we are pleased to announce our improved course offering.

Masters Certification GRAPAs highest and most prestigious certification that is attained after completing a rigorous and exhaustive training program whose extensive curriculum spans the broad and complex landscape of revenue assurance

Depth of knowledge The topics and examples are narrow and deep rather than broad and vague, presenting you with focused, highly targeted information that adds real value.

Tailored content Training is adjusted to align the needs of the students to the available material. Students are asked to fill out GRAPA Benchmark Surveys to determine the level and nature of the training required. The survey results help us determine how well you know your own systems, and provide clues about what you need help with. The principles and practices taught are also applied to cable, satellite, wireless voice, SMS, MMS, IPTV, and MMDS with equal conviction, detail, and effectiveness.

Relevancy Class material is based on the foundations of GRAPA. GRAPA members from every geography, type of carrier, major type of technology, and carriers of all sizes review and approve these standard approaches. The material serves as the foundation for an industry standard approach that is applicable to everyone, and yet easily focused to the needs of specific sub-audiences.

Based on real-world situations The majority of the training is experience-based standard practices in revenue assurance, harvested from the many revenue assurance professionals who participate in practices surveys, strategy sessions, and other information-sharing events. Clear, specific deliverables are provided that apply to real-world situations. The material is never based on speculation, guesses, or unvalidated information.

Interactive The workshops are more than lecture sessions. RAA classes are participative and interactive and students are expected to proactively join in discussions, problem solve, and fill out benchmarks. Attendees have opportunity for much interaction with the instructor and other students. Lunch and breaks are devised to facilitate more intimate conversation.

Professional development Students master vocabulary needed for creating a sense of professional identity and opportunities with other like-minded people in the industry that share common goals and issues.

Maximizing Revenue Potential and Minimizing Risk to those Revenues with Proven Techniques and Strategies Why We are the Leaders in Training Telco Professionals Around the Globe

Rob Mattison, world renowned expert in telecommunications and the revenue assurance industry, teaches all courses.

Rob has 20+ years of hands-on industry experience. He is the president of GRAPA, author of The Revenue Assurance Standards - 2009 Edition, and of The Telco Revenue Assurance Handbook, which has become the authoritative guide for RA Managers at telecom firms around the world.

The Instructors

Louis Khor, known for his energetic, lively and enthusiastic presentations on Revenue Assurance and Fraud at industry events and conferences, brings that same motivational style to teaching what he loves most helping telecoms revenue professionals understand how uniquely positioned they are to affect the ongoing success and profitability of their organizations.

GRAPA's Newest InstructorPamela Noriega has been GRAPA's Regional Chairperson for Latin America since 2008. Her background includes extensive experience in Finance, Risk Analysis and Project Management in several industries including Banking and Telecommunications. She will lead faculty for the South American region and provide RA Academy training in both English and Spanish.

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Tel +1- 847-930- 3610 Fax +1- 707-276-7676Email info@grapatel.com

About us: The Revenue Assurance Academy (RAA) is the exclusive training organization of GRAPA. GRAPA has over 5000 registered members and has distributed more than 3500 copies of its 2009 standards book. The Revenue Assurance Foundations (RAF) core curriculum is the Academy's latest curriculum offering, providing revolutionary, relevant material. By offering events that combine benchmark development, sharing of standard practices and approaches, as well as delivery of workshops, the Revenue Assurance Academy provides a unique and powerful venue for deployment of standard practices and rapid integration of those practices into the participating telco environments.

We have conducted our training programs for dozens of carriers and services providers around the world. Our workshops are offered in public venues (attended by delegates from many operators and services providers, which promotes the sharing of practices) as well as onsite for a private, more personalized and focused training for a companys staff.

Some of what makes our training so unique:1. Based entirely on the GRAPA standards of professional revenue assurance practices2. Taught by Rob Mattison, the worlds leading authority on the practice of revenue assurance in telecommunications, winner of many awards for his

work in this area, author of The Revenue Assurance Standards--2009, The Revenue Assurance Handbook, and dozens of whitepapers.3. Focused heavily on practical experience, not theory

Visit our website to read some great reviews from students who have attended our training: www.ra-academy.org/RAA_info/testimonials.html

Contact Us

Telco executives rave about the courses.

For the most up-to-date list of upcoming events

please visit our website:

www.ra-academy.org/revenue_assurance_train-

ing/upcoming_events.html

We schedule courses and venues based on demand, so please be sure to tell us if you are interested in a particular class and location. We only move forward with our planning if there is enough interest. To make these trainings happen we need commitment from a minimum number of delegates. Please refer to our website for specific policies.

2011 Schedule:

21 Feb - 4 Mar London, UK04-15 Apr Santiago, Chile 16-27 May Cape Town, South Africa 13-17 Jun Chicago, USA04-08 Jul Islamabad, Pakistan08-12 Aug Sydney, Australia22-26 Aug Shanghai, China12-23 Sep Punta Cana, Dominican Republic10-21 Oct Barcelona, Spain 23 Oct 03 Nov Dubai, UAE07-11 Nov Nairobi, Kenya05-16 Dec Orlando, USA

The Revenue Assurance core curriculum course has been one of the best courses I have ever attended. The ability of the trainer to present highly technical and complex subjects to practical and easy to use concepts was just amazing. I will definitely apply what I have learned in the course in my work.

Revenue Assurance Manager, The Netherlands

Rob really knows his stuff and is very passionate about it. If you really want to get a wider perspective of what revenue assur-ance is really about, then he's the man to go to! The course is intense and extensive but nonetheless highly enjoyable. I would highly recommend the course equally to those with both a technical or non technical interest in the subject.

Manager, Dubai

www.grapatel.com www.ra-academy.org

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