rahmat buzzcity mobile growth and trends indonesia
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Rahmat Harlyadi
VP of Marketing
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a super blog obsessively reviewing
local websites and technology
startup news from all over the world.
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Background
Started blogging
obsessively since
November 2008.
Review all local websites
and international tech
news.
1-3 blog post per
day. No matter
what.
Give exposure to local
startups so they have a
chance of surviving.
Held SparxUp Awards 2010
on November together with
SemutApi and Kompas.com
Funded by Merah Putih
Incubator in Dec 2010
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How do we contribute?
Events
Research Jobs@DailySocial
Consulting
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Mobilizing Indonesia
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HUGEA word to describe Indonesia mobile market
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*Nielsen Company Indonesia
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Mobile users increase upward
Landline users going downward
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Where are we now?
3rd
Largest Wireless Market in Asia
*Based on Frost and Sullivan Research on Mobile11
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Average SIM Cards subscribed yearly since 2007
44,000,000 +
Equal to population of ArgentinaTwice population of Srilanka
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Now we know the numbersWhat about the usage?
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Mobile Usage
Mobile Phone < Data Service
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News
Social Media
Messenger
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1. facebook.com
2. google.com
3. detik.com
4. youtube.com
5. twitter.com
6. wapdam.com
7. yahoo.com
8. wikipedia.org
9. kaskus.us
10. 4shared.com
SocialMedia
Search
Engine
Download
TOP ACCESSED MOBILES
Source: Opera, ranked by unique
users
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Amazing…What happened with the industry, who triggered it?
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Options on mobile handheld
Mobile industry
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Infrastructures getting better
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2020
Various platform
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Buying power increased
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Low revenue social class
Blue Collar
*Nielsen Company Indonesia
SES C2 – SES E
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Social media driven
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2nd user in the world for Facebook
2nd user in the world access FRIENDSTER
3rd user in the world use twitter
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54% of the total mobile usersare in age between 20 to 29 years old
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Housewives
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What happened?
Facebook is driving smartphone adoption
in Indonesia
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200 million active users currently
accessing Facebook through their mobile
devices.
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People that use Facebook on their mobile
devices are twice as active on Facebook than
non-mobile users.
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What can we learn from it?
Phone is the most intimate & personal point of
contact for brand to “meet” customers.
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How to talk to them?
Engagement, not promotion.
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Customized and personalized
Two way, involve the user
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Next in Mobile
Location Based
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Anything related to your location
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Location Based
Suggestions & recommendations
Location based mobile advertising
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35Deals
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Next in Mobile
Post PC Device (Tablet PC)changing the way the mobile Internet is accessed
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Simplified PC
As powerful as PC, as flexible as Mobile
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Mobilizing Indonesia
Thank You…
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@harlyadie