rail tools – image broschüre
DESCRIPTION
Rail Poster sollten in jedem umfassenderen Marketingplan einen festen Teil des Budgets erhalten: Interaktivität, Reichweiten und entspannte Zielgruppen fast ohne Ende. Im Auftrag der Wigra Rail Tools AG – heute SBB Werbung – gestaltete Prinzipien diese informierende und verkaufsfördernde Massnahme in Form einer Image Broschüre in drei Sprachen. Zug um Zug die ganze Schweiz erreichen? Das funktioniert mit dem Rail Poster sehr gut.TRANSCRIPT
Advertise effectively FACTS | FIGURES| PRICES
3|
exclusive Advertising mediA
WigraRailToolsprovidesyouwithaselectionofexclusiveadvertisingmedia
inoneofthemostattractivegrowthmarketsinSwitzerland.
mAximum impAct
Widereach,highvisibility,alargenumberofrepeatcontactsandafocusonspecifictargetgroups
allguaranteemaximumimpactforyouradvertisingcampaign.
fAir prices
WigraMediaToolsAGmakesitpossibleforyoutocreateenduringlyeffectiveadvertising
bymeansofdistinctiveintegratedcommunicationcampaigns,andallforafairprice.
5|
c o n t e n t s
6 CONVINCINGARGUMENTS
8 CUSTOMISEDADVERTISING:RAILPOSTERANDRAILMIDIPOSTER
10 RAILPRINTSANDRAILLOK
12 SBBINTERCITY|INTERREGIOTRAINS
14 S-BAHN
16 RAILCAMPAIGN
18 FIGURESFORINTERCITY|INTERREGIOTRAINS
20 FIGURESFORS-BAHN
22 PRICESFORINTERCITY|INTERREGIOTRAINS
24 PRICESFORS-BAHNINZURICH
25 PRICESFORS-BAHNINBASEL
26 PRICESFORS-BAHNINEASTERNSWITZERLAND|THURBORAILWAYCOMPANY
27 PRICESFORS-BAHNINZUG|LUCERNE
28 PRICESFORS-BAHNINGRISONS|RHB(RHAETIANRAILWAY)
29 PRICESFORS-BAHNINVAUD
30 PRICESFORS-BAHNINGENEVA
31 PRICESFORS-BAHNINTICINO
32 OVERVIEWOFADVERTISINGREACH
33 THENEWONLINECALCULATOR
34 CONDITIONSFORRAILPOSTER|RAILMIDIPOSTER
35 PRODUCTIONGUIDELINESFORRAILPOSTER|RAILMIDIPOSTER
36 SENDYOURADVERTISINGCAMPAIGNDOWNMULTIPLELINES
37 DRAWMOREATTENTIONTOYOURADVERTISINGCAMPAIGN
|6
people now spend even more time on the train per journey
s-Bahn: 39.6minuteson average
ic | ir trAins:100.9minuteson average
tHe rAilWAy – A World-clAss Advertising medium!
In2008,morepeoplethaneverbeforetravelledonSBBtrains:322.6millionpassengers.
Thenumberofkilometrescoveredbythesepassengersincreasedto16.14billion.Noothercountrycankeepup.
Andthisispreciselywhereyoucanreachyourtargetgroup-theprospectsforyouradvertisementarefantastic.
convincing ArgumentsFANTASTICPROSPECTSFORYOURADVERTISINGCAMPAIGN
railposters are popular and striking
56 %ofrespondentspaygreaterattentiontoRailPostersthantootherformsofadvertising.
51 % ofrespondentsfindRailPostersappealing.
Sources: InternationalUnionofRailways(UIC)
StudyGfKSwitzerlandAG,2009
7|
one third of respondents show interest in a product or service due to a railposter.
22 percent of respondents make a purchase due to a railposter.
interactive medium: more than 50 percent of rail passengers take part in sms competitions.
nAtionAl And regionAl coverAge
WithaRailPosteryoucanuseasingleadvertisementtoachievenational
coverageonSBBIntercityaxesandregionalcoverageonS-Bahnaxes.
Thismeansthatyougetmaximumadvertisingimpactforminimum
expenditure.
|8
customised AdvertisingGETYOURSELFNOTICEDINRAILWAYCARRIAGES.
rAilposter
Withtheirattractiveclip-onframes,RailPostersarebestplacedinrailwaycarriagesasthisiswheretheyenjoymaximum
visibility:eitherinthepassengercompartment,inthestairwells,orinthewaitingareabythecarriageexits.
The2009GfKstudyshowsthatRailPostersaremoreappealingthanotherformsofadvertising,andtheirqualitysets
themaboveotherformsofadvertisingonpublictransport.Bytheway:theRailPosterdimensionsof65 x 31 cm
correspondexactlywiththoseoftheF12posterformat.
9|
rAilmidiposter
TheRailMidiPosterissimplythedevelopment
oftramandbuspostersforuseontrains.
Thedimensionsof25 x 35 cmthereforecorrespond
withtheposterformatusedonthelocal
transportnetworkandtheF200billboard.
Thedistinguishedaluminiumframeandsubtleplace-
mentwillalsoaddconsiderablevaluetoyour
campaign.Yourpublictransportadvertisingcampaign
willreachalmostfromdoortodoor.
|10
rAilprints
RailPrintsofferyoutheopportunitytoprintyour
logoormessageontoSBBprintproducts.
Thiskindofprintmaterialiswidelydistributed
amongstthegeneralpublic.
Forexample,passcoversareusedforupto
twoyears!Youcanalsoprintprotectiveluggage
coversorticketsforchildrentoplaywith.
11|
rAillok
WithRailLokyoucansecurelargeadvertisingspacesonexclusivemedia–SBBlocomotives.
Youradvertwillbeviewedtwiceasoften:bypeopleonrailwaystationplatformsand
bypeoplewholivealongtherailwaylineorwhoaretravellingpastit.Alocomotiveisalsoahighly
popularfeature,representingdynamismandsustainability.Usethisopportunitytogetyour
productorserviceinmotion.
|12
Basel Zurich Airport St. Gallen
Zurich
Aarau
Olten
Lucerne
Chur
Lugano
Sion
Brig
Geneva
Lausanne
Fribourg
Neuchâtel Bern
Thun
Interlaken
Biel
Wil
stop At tHe key stAtions en route
TheSBBlong-distancerailnetworkisimpressive.WhetherinChur,St.Gallen,Wil,Winterthur,ZurichAirport,
Zurich,Zug,Lucerne,Aarau,Olten,Basel,Bern,Biel,Neuchâtel,Fribourg,Lausanne,Geneva,
Sion,BrigorLugano:yourRailPosterstopsineverykeytownandcityinSwitzerlandandaccompanies
millionsofpotentialcustomersontheirjourneys.
sBB intercity | interregio trAinsYOURMESSAGETRAVELSTHROUGHOUTSWITZERLAND
13|
tHe figures speAk for tHemselves
Whetherin1stclass,2ndclassorinbothclassestogether:reserve
aspaceinthecarriagewhereyourtargetgroupcanbefound.
Thefollowingfiguresareproofofjusthowgoodyour
WigraRailToolsadvertisingenvironmentis: At the end of 2008 there were more than 370,000 swiss passes and more than 2,200,000 swiss Half fare cards in circulation. the number of regular swiss railways (sBB) customers continues to grow.
more than 80 million passengers travel on the sBB intercity axes each year.
the average time spent by a commuter on the intercity network is 100.9 minutes.
43 percent of airline passengers travel by rail to and from Zurich Airport.
Sources: InternationalUnionofRailways(UIC)
StudyGfKSwitzerlandAG,2009
Unique(FlughafenZürichAG)[operatorofZurichAirport],2010
|14
S-Bahn Zurich
S-Bahn Ticino
S-Bahn Vaud
S-Bahn BaselS-Bahn Eastern SwitzerlandS-Bahn Zug | LucerneS-Bahn Grisons
S-Bahn Geneva
28
29
25
27
26
44
42
43
24
41
21
32
51
31
14
15
12
11
13
22
16
23
34
33
guArAnteed s-BAHn success
TheS-Bahnnetworksconnectperipheralareaswitheconomiccentres,andviceversa.Closeproximity
toanS-Bahnlineisakeyfactorformanyprofessionals.ThedevelopmentofS-Bahnlines
andsettlementareasisthereforemutuallysupportive.Consequently,theuseofRailPostersand
RailMidiPostersontheS-Bahnnetworkishighlyeffective.
s-BAHnGETTINGFULLADVERTISINGPOWERRIGHTINTOSWITZERLAND’SURBANCENTRES
15|
urBAn, Active, moBile
EveryS-Bahntravelswithinanautonomousmarketareawithspecificusagedata.ThankstoRailPosters
andRailMidiPosters,youradvertisementappearsinallregionswithoutcompetition.
Thisresultsinthehighestlevelsofattentionforyouradvertisementfromanurban,activeandmobilepublic.
|16
complete coverAge
TheWigraRailToolsadvertisingspacesattainnational
coverageonSBBIntercityaxes,alongwithregional
coverageonS-Bahnaxes.
creAte AttrActive comBinAtions
YoumustalreadyknowthattheSwissareworldchampions
whenitcomestorailtravel.BycombiningaRailPoster
withadditionalWigraRailToolsadvertisingmediainthisrail
travelparadise,theimpactofyouradvertwillbe
strengthenedfurther.Puttogetheryourownindividual
RailCampaignbyusingRailMidiPosters,RailLokandRailPrints.
rAilcAmpAignCREATEYOUROWNCOMBINATION
17|
tHe complete pAckAge
WigraRailToolsgiveyoutheopportunitytocreateatailoredpackageofinterwoven
advertisingmedia:pickupyourrailpassengersattheticketdeskwith
RailPrints,surprisethemenrouteandontheplatformwithRailLokandinformaswell
asinspirethemontheirrailjourneywithRailPostersandRailMidiPosters.
WigraRailToolsmayofcoursebeusedasyouwish–eitherindividuallyorasacombi-
nation.Yourtargetgroups,yourtargetmarketandyourbudgetdetermine
yourallocation.
greAt impAct WitH A smAll Budget
WigraRailToolsofferyouafirst-classalternativetoother
regionalandnationaladvertisingmedia.
Enjoymaximumreachforminimumcosts.Theproof:acost
perthousand(CPM)thatismuchlowerthan10CHF.
|18
13
25
17
14
23
8 IC / IR average: 100.9 minutes
Holidays / travelHealth / nutrition
Gastronomy / cooking / eatingEcology / environment
Cinema / filmComputers / IT
Theatre / concertsEducation
Internet / online shoppingSport / wellness
Home / furnishings / designEconomy
Hi-Fi / TV / home electronicsBody care / cosmetics
Stock exchange / financial investments – marketLifestyle / fashion / jewellery
Cars / motorbikesPC / video games
Interests | affinities among IC & IR passengers (in %)
8580
79
6967
66
61
3731
23
59
41
0 10 20 30 40 50 60 70 80 90 100
Up to 0.5 hours
More than 0.5 hours and up to 1 hour
More than 1 and up to 1.5 hours
More than 1.5 and up to 2 hours
More than 2 hours
Don’t know / no data
Time spent on board a train per journey(Basis: 10,003 people / in %)
0 10 20 30 40 50 60 70 80 90 100
Anationalcampaignwithjustonebooking–unique,butachievable.ThankstotheSBBlong-distancerailnetwork(IC&IRtrains),
youcanadvertiseontrainsthroughoutSwitzerlandandenjoyhighlevelsofstableadvertisingreachdayafterday–ineverysector!
figures for intercity | interregio trAins
100.9 minutes ougHt to suffice for A tÊte-A-tÊte
Sampleprice:5.5millioncontactsin2weeksforlessthanCHF40,000(500RailPostersin50%ofallrailwaycarriagesintheIC|IRfleet)
this results in a sensational cpm of cHf 6.80 on a national level!
Source: StudyGfKSwitzerlandAG,2009
19|
|20
Holidays / travelHealth / nutrition
Gastronomy / cooking / eatingEcology / environment
Cinema / filmComputers / IT
Theatre / concertsEducation
Internet / online shoppingSport / wellness
Home / furnishings / designEconomy
Hi-Fi / TV / home electronicsBody care / cosmetics
Stock exchange / financial investments – marketLifestyle / fashion / jewellery
Cars / motorbikesPC / video games
8681
79
6967
66
6561
3834
24
6053
42
57
20
7
2
3
11S-Bahn average: 39.6 minutes
0 10 20 30 40 50 60 70 80 90 1000 10 20 30 40 50 60 70 80 90 100
Interests | affinities among S-Bahn passengers (in %)Time spent on board a train per journey(Basis: 10,003 people / in %)
Up to 0.5 hours
More than 0.5 hours and up to 1 hour
More than 1 and up to 1.5 hours
More than 1.5 and up to 2 hours
More than 2 hours
Don’t know / no data
39.6 minutes BetWeen BoArding And getting off is plenty of time to notice sometHing.
Sampleprice:S-BahnZurich:8.9millioncontactsin4weeksforCHF22,800(360RailPostersin50%ofallcarriagesintheS-Bahnfleet)
reach the millions of people in Zurich for a cpm of cHf 2.56!
figures for s-BAHn
Reachmajoreconomicareaswithjustonemedium.ByplacingadvertisinginS-Bahncars,youareguaranteedtoreachthefurthest
cornersofthemostimportanteconomicareas–directlywhereyourtargetgroupislocated.
Highlevelsofattentionandresponsetotheadvertisingareguaranteed.
Source: StudyGfKSwitzerlandAG,2009
21|
|22
48.5
50.2
44.7
54.6
42.6
62.8
51.7
41.6
46.4
47.3
The projection is based on the 2000 census
TOTAL
Employed
Unemployed
Men
Women
15 – 24 years
25 – 34 years
35 – 44 years
45 – 54 years
55 – 74 years
0 10 20 30 40 50 60 70 80 90 100
Reach (within two weeks)Basis: Switzerland as a whole, 15-74 year olds, 5,645 million people / in %
Basel Zurich Airport St. Gallen
Zurich
Aarau
Olten
Lucerne
Chur
Lugano
Sion
Brig
Geneva
Lausanne
Fribourg
Neuchâtel Bern
Thun
Interlaken
Biel
Wil
railposter 65 x 31 cm(grossinCHF) no. of railposters 1 week * 2 weeks 3 weeks 4 weeks
Placementof1RailPosterin1 | 4ofallcars 250 13’300 20’615 27’930 35’245
Placementof1RailPosterin1 | 2ofallcars 500 26’600 41’230 55’860 70’490
Placementof1RailPosterin3 | 4ofallcars 750 39’900 61’845 83’790 104’735
Plus7.6%VAT
*Minimumplacementterm:2weeks
Specialoffersforlong-termplacementavailableuponrequest
prices for intercity | interregio trAins
Source: StudyGfKSwitzerlandAG,2009
23|
|24
Horgen
Meilen
Uetikon
Andelfingen
Kloten
Frauenfeld
Wohlen
Schaffhausen
Stein am
Rhein Wein
feld
en
WinterthurW
il
Pfäffi
kon ZH
Wetz
ikon
Hinwil
Bubikon
Stäfa
Esslingen
Thalwil
Rapperswil
Jona
Ziegelbrücke
Lachen
Pfäffikon SZEinsiedeln
Zug
Sihlbrugg
Sihlw
ald
Uetliberg
Dübendorf
Uster
Zürich
HB
Zürich
Flughafe
nNie
derwenin
gen
BadenBrugg A
G
Aarau
Lenzburg
Dietik
on
Killwangen-
Spreite
nbach
Bülach
Eglisau
Rafz
Wald
shut
S 7
Effr
etik
on
D E U T S C H L A N D
prices for s-BAHn in ZuricH
railposter 65 x 31 cm(grossinCHF) no. of railposters 1 week* 2 weeks 3 weeks 4 weeks
Placementof1RailPosterin1 | 8ofallcars 90 2’394 3’711 5’082 6’345
Placementof1RailPosterin1 | 4ofallcars 180 4’788 7’421 10’055 12’688
Placementof1RailPosterin1 | 2ofallcars 360 9’576 14’843 20’110 25’376
Placementof1RailPosterin1 | 2+ofallcars** 468 12’449 19’295 26’142 32’989
Plus7.6%VAT
railmidiposter 25 x 35 cm(grossinCHF) no. of railmidiposters 1 week* 2 weeks 3 weeks 4 weeks
Placementof3RailPostersin1 | 8ofallcars 270 2’394 3’711 5’028 6’345
Placementof3RailPostersin1 | 4 ofallcars 540 4’788 7’422 10’056 12’690Plus7.6%VAT *Minimumplacementterm:2weeks**Today,followinganexpansionoftheZurich-basedS-Bahnfleet,the1|2+offerappliesto50%ofallcars.
Residents15–74years:1,667millionWG 24|27|41|42|43|44
25|
Strasbourg | Paris
Wal
dsh
ut
Thann
Altkirch
Colmar
F R A N K R E I C H
D E U T S C H L A N D
Freiburg i. Br.
Zell i.W.Mulhouse
Basel SBBRheinfelden
Weil a. Rh.
Laufenburg
Liestal
Sissach
Frick
Porrentruy
Delémont
Waldenburg
Laufen
Olten
Strasbourg | Paris
Thann
Colmar
prices for s-BAHn BAsel
railposter 65 x 31 cm(grossinCHF) no. of railposters 1 week* 2 weeks 3 weeks 4 weeks
Placementof1RailPosterin1 | 4ofallcars 30 1’596 2’473 3’351 4’229
Placementof1RailPosterin1 | 2ofallcars 60 3’192 4’947 6’703 8’458
Placementof1RailPosterin3 | 4ofallcars 90 4’788 7’421 10’054 12’688
Plus7.6%VAT
railmidiposter 25 x 35 cm(grossinCHF) no. of railmidiposters 1 week* 2 weeks 3 weeks 4 weeks
Placementof3RailPostersin1 | 4ofallcars 90 1’596 2’473 3’351 4’229
Placementof3RailPostersin1 | 2ofallcars 180 3’192 4’947 6’703 8’458
Placementof3RailPostersin3 | 4ofallcars 270 4’788 7’421 10’054 12’688
Plus7.6%VAT
*Minimumplacementterm:2weeks
Residents15–74years:1,150millionWG 14|31|32|41|Lörrach|Mulhouse
|26
Koblenz
Bad Zurzach
Bülach
WIN
TERTHUR
Rüti ZH
WIL
St. M
argare
then
Rorschach
Romanshorn
BO
DE N
S E E
Kreuzlin
gen
KONSTANZ
Stein
am R
hein
Wein
feld
en
FRAUENFELD
Gossau SG ST. GALLEN
Alstätten SG
Buchs SG
SARGANS SG
Uznach
SCHAFFHAUSEN
D E U T S C H L A N D
railposter 65 x 31 cm(grossinCHF) no. of railposters 1 week* 2 weeks 3 weeks 4 weeks
Placementof1RailPosterin1 | 4ofallcars 22 1’170 1’814 2’457 3’099
Placementof1RailPosterin1 | 2ofallcars 44 2’340 3’628 4’914 6’198
Placementof1RailPosterin3 | 4ofallcars 66 3’510 5’442 7’371 9’297
Plus7.6%VAT
railmidiposter 25 x 35 cm(grossinCHF) no. of railmidiposters 1 week* 2 weeks 3 weeks 4 weeks
Placementof3RailPostersin1 | 4ofallcars 66 1’170 1’814 2’457 3’099
Placementof3RailPostersin1 | 2ofallcars 132 2’340 3’628 4’914 6’198
Placementof3RailPostersin3 | 4ofallcars 198 3’510 5’442 7’371 9’297
Plus7.6%VAT
*Minimumplacementterm:2weeks
prices for s-BAHn eAstern sWitZerlAnd | tHurBo rAilWAy compAny
Residents15–74years:0.552millionWG 26|28|44
27|
Erstfeld
Flüelen
Brunnen
Schwyz
Biberbrugg
Stans
Trubschachen
Baar
Arth-Goldau
Zug
Rotkreuz
Langenthal
Sarnen
Giswil
LUZERN
Zofingen
Lenzburg
Olten
Sursee
Aarau
Zürich
railposter 65 x 31 cm(grossinCHF) no. of railposters 1 week* 2 weeks 3 weeks 4 weeks
Placementof1RailPosterin1 | 4ofallcars 25 1’330 2’062 2’794 3’524
Placementof1RailPosterin1 | 2ofallcars 50 2’660 4’123 5’586 7’049
Placementof1RailPosterin3 | 4ofallcars 75 3’990 6’185 8’379 10’573
Plus7.6%VAT
railmidiposter 25 x 35 cm(grossinCHF) no. of railmidiposters 1 week* 2 weeks 3 weeks 4 weeks
Placementof3RailPostersin1 | 4ofallcars 75 1’330 2’062 2’794 3’524
Placementof3RailPostersin1 | 2ofallcars 150 2’660 4’123 5’586 7’049
Placementof3RailPostersin3 | 4ofallcars 225 3’990 6’185 8’379 10’573
Plus7.6%VAT
*Minimumplacementterm:2weeks
prices for s-BAHn in Zug | lucerne
Residents15–74years:0.443millionWG21|24|Lenzburgagglomeration
|28
Tirano
St. Moritz
Landquart
ArosaCHUR
Davos Platz
Davos Dorf
Sagliains
Scuol-Tarasp
ZürichBasel
St. Gallen
Samedan
Filisur
ThusisRhäzüns
Dis
enti
sM
ust
ér
Pontresin
a
Kloste
rs
Sch
iers
AndermattBrig
Zermatt
Ö S T E R R E I C H
I T A L I E N
railposter 65 x 31 cm(grossinCHF) no. of railposters 1 week* 2 weeks 3 weeks 4 weeks
Placementof1RailPosterin1 | 4ofallcars 30 1’596 2’474 3’352 4’229
Placementof1RailPosterin1 | 2ofallcars 60 3’192 4’948 6’703 8’459
Placementof1RailPosterin3 | 4ofallcars 90 4’788 7’421 10’055 12’688
Plus7.6%VAT
railmidiposter 25 x 35 cm(grossinCHF) no. of railmidiposters 1 week* 2 weeks 3 weeks 4 weeks
Placementof3RailPostersin1 | 4ofallcars 90 1’596 2’474 3’352 4’229
Placementof3RailPostersin1 | 2ofallcars 180 3’192 4’948 6’703 8’459
Placementof3RailPostersin3 | 4ofallcars 270 4’788 7’421 10’055 12’688
Plus7.6%VAT
*Minimumplacementterm:2weeks
prices for s-BAHn in grisons | rHB (rHAetiAn rAilWAy)
Residents15–74years:0.175millionWG 28|29
Imagesource:GeorgTrüb
29|
Vallorbe
Yverdon-les-Bains
Payerne
Vevey
Montreux
Villeneuve
Allaman Morges
Renens VD
Palézieux
LAUSANNE
F R A N C E
I T A L I E N
railposter 65 x 31 cm(grossinCHF) no. of railposters 1 week* 2 weeks 3 weeks 4 weeks
Placementof1RailPosterin1 | 4ofallcars 23 1’224 1’896 2’565 3’242
Placementof1RailPosterin1 | 2ofallcars 46 2’448 3’793 5’139 6’485
Placementof1RailPosterin3 | 4ofallcars 69 3’670 5’689 7’708 9’727
Plus7.6%VAT
railmidiposter 25 x 35 cm(grossinCHF) no. of railmidiposters 1 week* 2 weeks 3 weeks 4 weeks
Placementof3RailPostersin1 | 4ofallcars 69 1’224 1’896 2’565 3’242
Placementof3RailPostersin1 | 2ofallcars 138 2’448 3’793 5’139 6’485
Placementof3RailPostersin3 | 4ofallcars 207 3’670 5’689 7’708 9’727
Plus7.6%VAT
*Minimumplacementterm:2weeks
prices for s-BAHn in vAud
Residents15–74years:0.538millionWG 12|15
|30
Lancy-Pont-Rouge
LAUSANNE
Renens VD
Morges
Allaman
Rolle
Gland
Nyon
Coppet
Versoix
GENÈVE
Genève-Aéroport
Bellegarde
railposter 65 x 31 cm(grossinCHF) no. of railposters 1 week* 2 weeks 3 weeks 4 weeks
Placementof1RailPosterin1 | 4ofallcars 8 426 659 893 1’127
Placementof1RailPosterin1 | 2ofallcars 16 852 1’319 1’787 2’255
Placementof1RailPosterin3 | 4ofallcars 24 1’278 1’978 2’680 3’383
Plus7.6%VAT
railmidiposter 25 x 35 cm(grossinCHF) no. of railmidiposters 1 week* 2 weeks 3 weeks 4 weeks
Placementof3RailPostersin1 | 4ofallcars 24 426 659 893 1’127
Placementof3RailPostersin1 | 2ofallcars 48 852 1’319 1’787 2’255
Placementof3RailPostersin3 | 4ofallcars 72 1’278 1’978 2’680 3’383
Plus7.6%VAT
*Minimumplacementterm:2weeks
prices for s-BAHn in genevA
Residents15–74years:0.339millionWG 11
31|
Lugano Paradiso
Melide
MENDRISIO
CHIASSO
Camnago-LentateSeregno
Monza
Greco Pirelli
Quartino
Luino
LocarnoBELLINZONA
CastioneArbedo
Romolo
AIROLO
Biasca
Saronno
AeroportoMilano-
Malpensa
Cadorna
MILANO
Domodossola
Como Lago
Mortara
M. Generoso
Ponte Tresa
Varese
Albate Camerlata
S. Nazzaro
I T A L I E N
S C H W E I Z
railposter 65 x 31 cm(grossinCHF) no. of railposters 1 week* 2 weeks 3 weeks 4 weeks
Placementof1RailPosterin1 | 4ofallcars 20 1’064 1’649 2’234 2’820
Placementof1RailPosterin1 | 2ofallcars 40 2’128 3’298 4’469 5’639
Placementof1RailPosterin3 | 4ofallcars 60 3’192 4’948 6’703 8’459
Plus7.6%VAT
railmidiposter 25 x 35 cm(grossinCHF) no. of railmidiposters 1 week* 2 weeks 3 weeks 4 weeks
Placementof3RailPostersin1 | 4ofallcars 60 1’064 1’649 2’234 2’820
Placementof3RailPostersin1 | 2ofallcars 120 2’128 3’298 4’469 5’639
Placementof3RailPostersin3 | 4ofallcars 180 3’192 4’948 6’703 8’459
Plus7.6%VAT
*Minimumplacementterm:2weeks
prices for s-BAHn in ticino
Residents15–74years:0.225millionWG 51
|32
65.5
67.3
61.5
69.8
61.4
79.7
70.2
60.0
59.9
65.3
TOTAL
Employed
Unemployed
Men
Women
15 – 24 years
25 – 34 years
35 – 44 years
45 – 54 years
55 – 74 years
0 10 20 30 40 50 60 70 80 90 100
Example for S-Bahn Zurich Reach Users(within two weeks)
The projection is based on the 2000 census
overvieW of Advertising reAcH
tota
l (in
%)
empl
oyed
(in
%)
une
mpl
oyed
(in
%)
men
(in
%)
Wom
en (i
n%
)
15 –
24
yea
rs (i
n%
)
25 –
34
yea
rs (i
n%
)
35 –
44
yea
rs (i
n%
)
45 –
54
yea
rs (i
n%
)
55 –
74 y
ears
(in
%)
no.
of
resi
dent
s15
– 7
4 y
ears
(in
Mio
.)
cont
act
oppo
rtun
itie
s(in
mill
ions
)*
ic | ir 48.5 50.2 44.7 54.6 42.6 62.8 51.7 41.6 46.4 47.3 5.645 10.951
s-Bahn Zurich 65.5 67.3 61.5 69.8 61.4 79.7 70.2 60 59.9 65.3 1.667 8.735
s-Bahn Basel 28.5 27.9 29.6 27.8 22.6 34.9 28.1 23.3 26.7 32.4 1.15 2.622
s-Bahn eastern switzerland 46.3 45.7 48 49.8 43 68.5 44.1 39.2 39.4 47.8 0.552 2.045
s-Bahn Zug | lucerne 35.6 36.9 33 39.9 31.7 50.8 36.3 31.5 36.4 32 0.443 1.262
s-Bahn grisons 34.6 30.6 44.5 29.9 37.4 40 34.1 36.9 37.2 31.5 0.175 0.484
s-Bahn vaud 43.5 46.1 38.3 48.7 38.6 61.5 46.8 39.2 39.4 39.6 0.538 1.872
s-Bahn geneva 37.1 40.5 29.3 39.8 35 51.3 50 33.7 46.6 21.5 0.339 1.006
s-Bahn ticino 35 38.7 25.8 38.8 31.7 66 37.1 25 24.7 38.4 0.225 0.630
*Totalcontactopportunitieswith50%placementfor4weeks
S-Bahn:4tripsperweekonaverage
IC/IR:2tripsperweekonaverage
79.7 % of all 15 – 24 year olds use the Zurich s-Bahn on a regular basis.
33|
Wigra Media Tools AGButzenstrasse 398038 Zürich
T +41 (0) 44 487 43 00F +41 (0) 44 487 43 23
Budgetplaner
Der Online-Rechner
Bitte geben Sie an, wieviel Geld Sie ausgeben möchten und für wie lange wir Ihre Plakate aushängen sollen.
BahnenKontakt-Frequenz
AnzahlWagen
Anz.Einwohner
15-74 jährigAnzahl
RailPosterAnzahl
MidiPosterAushang-
dauer Preis
Für alle Bahnen übernehmen
SBB Intercity
S-Bahn Zürich
S-Bahn Basel
S-Bahn Ostschweiz
S-Bahn Zug / Luzern
S-Bahn Graubünden
RailPoster 500 5005′645′000 41′230.–
Auswahl...
Auswahl...
Auswahl...
Auswahl...
Auswahl...
Auswahl...
Auswahl...
Auswahl...
Auswahl...
Auswahl...
2 Wochen
Auswahl...
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Auswahl...
RailPoster
MidiPoster
RailPoster
MidiPoster
RailPoster
MidiPoster
RailPoster
MidiPoster
MidiPoster
RailPoster
Planen
50% aller Ko
WIGRA Media Tools
www.wigramediatools.ch/onlinerechner
Theonlinecalculator–newandimproved!you can receive a detailed offer quickly and easily by following just two steps.
Youreceiveyourclear,personalisedofferasaready-to-usePDFdocumentincludingtherelevantroutenetwork.
YoucanalsousethepracticalPosterLoadertogetanonlineimpressionofhowyouradvertwilllookinarailwaycarriage.
tHe neW online cAlculAtor
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discount
volume discountOrdervolumepercontract,totalforalltrainsfrom CHF5,000 5%
Ordervolumepercontract,totalforalltrainsfrom CHF25,000 10%
Ordervolumepercontract,totalforalltrainsfrom CHF50,000 15%
Ordervolumepercontract,totalforalltrainsfrom CHF100,000 20%
placement
RailPostersaredistributedin1stand2ndclassaccordingtoavailablespace.YouhavetheoptionofstipulatingtheclassforIC|IRtrainsandtheZurich-basedS-Bahn.
Placementisinholdingframes,whichmeetthemoststringentsafetyrequirements.
RailPostersarealwaysplacedatnightonSun–Mon|Mon–Tues|Tues–Wedinthefirstweek.
TheplacementwillbeconfirmedbytheactualnumberofRailPostersplaced,andphotosofyourplacement.
Wewillplace5%moreRailPostersperplacementtocompensateforanydamagedposters.
Aplacementorderwillbebilledaccordingtothetotalquantityreserved.However,uponrequest,theordermaybedistributedinanyquantityonalltrainswithintherangeofWigraRailToolsservices.ThecurrenteditionoftheGeneralTermsandConditionsisconstantlyupdatedatwww.wigramediatools.ch.
conditions for rAilposter | rAilmidiposter
35|
65 x 31 cm(63x29cm)
25 x 35 cm(23x33cm)
formatsRailPoster:65 x 31 cm(correspondswiththedimensionsofanF12poster)RailMidiPoster:25 x 35 cm(identicaltothehangingpostersusedonpublictransportservicesandF200poster)Theposterscanbecutexactlytosize.
print spaceTheframewillcover 10 mm on each side.ThevisibleareaoftheRailPosteris 63 x 29 cmand23 x 33 cmontheRailMidiPoster.
printing and mediaIncadaSilk,chromoboard,240g|m²,narrowbandAvailablefrom:Sihl+EikaPapierAG
Alsosuitableforsmallprintrunsanddigitalprinting:upside,highwhite,semi-matt,coatedononeside,white,220g|m².Availablefrom:Antalis,5242Lupfig|1217Meyrin
Cutexactlytosizewithmillimetreprecision.Printvarnishingwithmattfinishanadvantage(fingerprints).Shipped:packagedat50unitspersubject.
delivery addressWigraMediaToolsAG,Wartstrasse131,8408WinterthurTelephone+41(0)522246055,www.wigramediatools.ch
shippedTuesdayofthepreviousweekat17:00attheverylatest.
production guidelines for rAilposter | rAilmidiposter
contentsAdvertisingfortobacco,alcoholandpoliticalpartiesisnotpermitted.Religiousmessagesandcontentthatmayoffendpassengerswillnotbeaccepted.ContentthatgoesagainsttheinterestsofSBBandS-Bahnisnotpermittedeither.
Ifyouareunsureaboutthisduringthedesignphase,pleasesendyourlayouttoWigraMedia-ToolsAG.Wewillgladlyclearuptheissueforyouinadvance.
10
290
31
0
650
10 630
|36
send your Advertising cAmpAign doWn multiple lines!
raillok
GiveyouradvertisementthatuniquespecialtouchwithRailLok.Alocomotiveweighing84tonnesand18.5metresinlengthjustcannotbeignored.Yourownmega-sizedposterwillbeoutworkingforyourightacrossSwitzerland.
costs:CHF240,000peryear(excludingproductioncostsofCHF60,000to100,000.Productiontimeapprox.3months)
pass covers
Usingapasscoverasanadvertisingmediumiseffectiveduetothelongservicelifeofthepass:distributedatallSBBrailwaystationsthroughoutSwitzerland,theyareuseddaily,whichmeansthatyoubenefitfromvaluablerepeatcontactsover1.5to2years.Theminimumorderquantityis100,000.CommunicationonSBBpasscoversisinGermanandFrenchatleast,andideallytrilingual(German,French,Italian).
format: 190x120mmcosts:fromCHF14,500(for100,000units)
ticket wallets
TravelinformationandticketsforrailtraveloutsideofSwitzerlandareissuedinpracticalticketwalletsfromSBBticketoffices.ThesearealsousedthroughoutSwitzerlandatairports,RailCityshoppingcentres,travelagenciesandvariouspartnerofficesathomeandabroad.Ticketwalletsareexclusivelyavailableina3-languagesplit(German,French,Italian).Theadvertisingmessagecanbeplacedontheinsideoftheenvelopeandonthereverse.
format: 220x110mmfolded|234x300mmopen(includingflap)costs:fromCHF40,000(foraminimumprintrunof250,000units)
37|
drAW more Attention to your Advertising cAmpAign
Byusingspecialprintingprocedures,youcanincreasethevalueofyourmessageandmake
yourserviceoryourproductstandoutinaplayfulandsurprisingway.
Surpriseyourfuturecustomersandensureyouremainlongintheirmemorywitha3DRailPoster
toguaranteehighlevelsofattention,orpositionyourproductinblackandwhite
tocontrastwiththechromefinishin1stclass.Thepossibilitiesarealmostendless–letusadviseyou.
Example:Penetrationofthe3Dcampaign,WigraRailTools2009.
|38
We Are HAppy to provide you WitH A free psycHogrApHicAl AnAlysis – customised to your product,
your customers And your tArget group.
|40
WigraMediaToolsAGButzenstrasse398038Zurich
T +41(0)444874300F +41(0)444874323
www.wigramediatools.ch