rainbow grocery: interactive elements
DESCRIPTION
Suggestions and interactive elements for Rainbow Grocery to improve their online marketing strategy.TRANSCRIPT
Interactive Elements
Nisha MenezesOnline Marketing
CMGT 555
Organic Health Food • Founded in San Francisco in
1975
• “Hippy collective” to
country’s largest
cooperative-owned grocery
store
• Commited to 100% organic
and local produce, protecting
the environment and being
socially responsible
http://www.rainbowgrocery.tumblr.com
• Content that is fun, engaging, easy to share &
reblog
• Tells a compelling story with pictures, videos and
short links
• The playful side of all things food!
http://rainbowgrocerycoop.wordpress.com/
• Traditional style and serious undertones
• Focus on creating awareness and educating users
• Rainbow’s co-op owners share personal
experiences
• Voice issues around food, sustainable farming
and environment protection
http://www.youtube.com/user/RainbowGroceryCoop
• Video showcase of all Rainbow Grocery feature
films
• Creative content “Om Cooking Show –
Organically Made”
• Videos on organic recipes, organic farming,
environmental sustenance
http://youtu.be/vmbaBP86zzk
• “OrganicVille”, facebook game app in
collaboration with Zynga
• Grow organic seeds, vegetables and fruits using
organic farming techniques
• Learn to compost and use biofuel to power farm
vehicles
• Redeem dollar purchases at Rainbow Grocery for
Farm Cash & Coins