raindrops bamati rice - way of working

BY : DEVEN S KHATRIGENERAL MANAGER

We will go through……

1. Rice an Overview

2. World Production of Rice

3. Distribution of World Production

4. Per Capita Availability in India

5. About REI Agro Limited

6. Our Management – Vision & Mission

7. Product Mix and Offering

8. Market segmentation & Distribution

Rice - an Overview

• Rice is Life – 44% of world population depends on rice as major staple foods which is 20 percent of total calorie intake.

• More then 550 million tons of rice is produced annually around the globe.

• Over 90 percent of the world’s rice is produced and consumed in the Asian Region by 6 countries (China, India, Indonesia, Bangladesh, Vietnam and Japan)

• 80% of total rice production is consumed by the producer country.

Our Approach

Rice an Overview

World Rice Production Pi

Distribution of World Production

Per Capita Availability in India

About Company

Our Management – Vision& Mission

Product Mix and Offering

Market segmentation & distribution

HORECA

Our Prospective Customer

Business Tracking

Rice an Overview

World Rice Production Pie



About Company

Our Management – Vision & Mission



Rice - an Overview

• The Asian population is growing at 1.8 percent per year at present. It means an increasing demand for rice.

• India is the largest consumer of tea and sugar, and the second largest consumer of wheat, RICE, cotton and palm oil.

• India's annual rice production is around 85-90 million tons (102 million tones in the 2010-11 and 94 million tones in 2011-12) Annual consumption, is around 85 million tons, Further needs 128 million tones by 2013

Our Approach

Rice an Overview

World Rice Production Pi



About Company

Our Management – Vision& Mission



HORECA


Business Tracking

Rice an Overview




About Company




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World Rice Production

Rice an Overview




About Company




India produces 26% of worlds rice after 32% of China

ChinaIndia

Indonesia

Bangla

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Vietnam

Thailan

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Myanmar

Philippines

Brazil

Japan

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35% age of productionRice an Overview




About Company




Country Rice Production (Mt) %

China 166,417,000 (32.7%)

India 132,013,000 (26.0%)

Indonesia 52,078,832 (10.2%)

Bangladesh 38,060,000 (7.5%)

Vietnam 34,518,600 (6.8%)

Thailand 27,000,000 (5.3%)

Myanmar 24,640,000 (4.8%)

Philippines 14,031,000 (2.8%)

Brazil 10,198,900 (2.0%)

Japan 9,740,000 (1.9%)

Distribution of world rice production

Rice an Overview

World Rice Production



About Company




Rice an Overview




About Company




World Rice Production & Consumption • World rice consumption increased by 40 percent in the last

30 years, from 61.5 kg per capita to 85.9 kg per capita

Three types of consumption models: Asian model: Average consumption higher than 80 kg/person

PVD subtropical model: Average consumption between 30 and 60

kg/person

West model: Average consumption lower than 10 kg/person

Rice an Overview




About Company




Distribution of Basmati Rice

World Production of Rice

Basmati Rice

India Produces 75% of Basmati Rice (only grow in

foot hill of Himalaya)

Domestic Consumption

(40 %)

Full Grain of Basmati

Broken of Basmati

Rice

Exports (60 %)

Rest of World (15%)

USA/UK (9%)

Middle East

(76%)

Pakistan Produces 25% of Basmati Rice

Mostly Exports most of produce

Other variants of Rice

Rice an Overview


Distribution of Basmati Rice


About Company




1981

1985

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

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60.0

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Per capita consumption of Rice in India is 85/Kg

65 % of Indian population eats Rice as their main staple food.

Rice an Overview



Per Capita Availability and production in India

About Company




Trend Per Capita Availabilityof Rice in India

Rice Production Trend in India

Rice an Overview



Per Capita Availability and production in India

About Company




Year Production of Rice (Million Tons)

2002 – 03 71.82

2003 – 04 88.53

2004 – 05 83.13

2005 – 06 91.79

2006 – 07 92.76

2007 -2008 96.43

2008 - 2009 99.18

2009 - 2010 89.13

2010 - 2011 96

2011 - 2012 102

Demand for Rice in India is projected at 128 million tones for the year 2015

About REI AGRO LTD• REI Agro Ltd. was established in the year 1994 with a vision to

consolidate fragmented basmati rice industry.

• In a short span REI acquired leadership position in the industry and contributes 23% of country's basmati rice exports, become a larges basmati rice processing & marketing Company in the World.

• Currently holds 57% market of basmati rice in MRF & emerged as No. 1 in domestic market (SE NELSON REPORT).

• Today REI is India's Leading Food Major & listed with Bombay Stock Exchange (BSE), National Stock Exchange (NSE), London Stock Exchange and Singapore Stock Exchange.

• Presence across value chain from farm to retail market in both India & International market.

• Integrated business model with state-of-art technology and parboiling facilities with a capacity of over 10 Lacs MTPA.

Rice an Overview




About Company




Continued…

• The state-of-the-art facilities and ISO - conforming quality initiatives have resulted in superior quality grain at an excellent value proposition.

• Our high end quality products (various type of Indian origin Basmati rice) are available in customized convenience packaging at very economical price through extensive distribution systems at pan India level.

• Our products accepted and appreciated by all major countries across the Globe.

Rice an Overview




About Company




Our Management : Vision & Mission

Rice an Overview




About Company




Following strategic policies and by processing through ultramodern technologies, REI Agro will offer the best quality of rice globally and consolidate the fragmented basmati market.

Basmati spreads its aroma in every corner of India. It’s the vision of REI Agro to spread it in every kitchen of the world.

Mission:-

Vision:-

Our Offering - Advantage• Consistent Quality & Supply throughout the Year

The Company has set up the largest and the strongest procurement network for procurement of basmati paddy directly from the farmers and enjoys a preferred buyer status with the farmers on account of the relationships developed over a period of time.

• Maximum Maturing Period

Basmati is required to be matured for a period of 18 to 24 months before it is consumed. The company has focused on an integrated model and matures basmati more than any other company do in the Industry.

• Technologically Advancement and Processing Facility

Our fully integrated rice processing facilities give a competitive advantage over other Basmati processor. Largest parboiled rice facilities enables the company to cater the parboiled rice to the Indian and overseas customers.

Our Approach

Rice an Overview




About Company




HORECA


Business Tracking

Rice an Overview




About Company




Continue…• Wide Distribution Network

The company have extensive distribution network in most of the states of the country and strong presence in overseas.

• Competitive Pricing

By effective utilization of resources and reduce the cost of production, we offer our value added products to customers in a vary competitive price.

• 360 Degree Promotional Supports

Having a dedicated marketing team for effective and total marketing communication support among the target groups.

Our Approach

Rice an Overview




About Company




HORECA


Business Tracking

Rice an Overview




About Company




“Raindrops are symbol of purity, freshness and nature’s harmony. Tiny drops of pure water falling from heaven are desired and cherished equally by people all across the globe. Whatever done, nothing can replace the joy of purity brought by drops of rain.”

Inspired by the bliss, comes our brand Raindrops basmati rice a premium package basmati rice. True to its name raindrops basmati rice is “ Pure rice from pure water”. Cultivated in the foothills of mount Himalayas, (home of genuine Basmati rice) it is irrigated from the pure water coming from the melting of ice on Himalayas. These natural geographic conditions are prime factors behind the unique characteristics of Raindrops Basmati Rice.

Handpicked crop is processes at our state of the art plant and presented to you in modern packaging that preserves the pristine taste.

Our Approach

Rice an Overview




About Company




HORECA


Business Tracking

Rice an Overview




About Company




RAINDROPS BASMATI RICE

RAINDROPS BASMATI RICE

Our Approach

Rice an Overview




About Company




HORECA


Business Tracking

Rice an Overview




About Company




• Premium Aged Basmati Rice with superb Elongation & Tasty Treat

• Each grain of Raindrops basmati rice is matured to 18 Months max.

• Length of each grain of Raindrops is perfect and which gives maximum yields on cooking with fluffy nature.

• Its unique nature of aroma spreads surroundings to all family members during the cooking.

• Raindrops is a tasty treat for the all type of meals in Indian, Mughlai and Chinese cuisines.

• The aroma and mouth watering taste has made Raindrops basmati rice a delicacy to the Indian consumers.

Our Offering – Product Mix

Our Approach

Rice an Overview




About Company




HORECA


Business Tracking

Rice an Overview




About Company




EAN CODE PRODUCT NAME MRP (s)8906006665781 RAINDROPS EXTRA LONG GRAIN WHITE BASMATI RICE 125 G 108906006667891 RAINDROPS EXTRA LONG GRAIN WHITE BASMATI RICE 1 KG 2028906006667976 RAINDROPS EXTRA LONG GRAIN WHITE BASMATI RICE 2 KG 4048906006667983 RAINDROPS EXTRA LONG GRAIN WHITE BASMATI RICE 5 KG 10108906006667983 RAINDROPS EXTRA LONG GRAIN WHITE BASMATI RICE 5 KG (JAR) 12108906006665286 RAINDROPS EXTRA LONG GRAIN ROYALE WHITE BASMATI RICE 1 KG 1828906006665194 RAINDROPS EXTRA LONG GRAIN ROYALE WHITE BASMATI RICE 5 KG 9108906006665767 CHEFS CCHOICE PUNJAB WHITE TRADITIONAL BASMATI RICE 125 G 108906006664791 CHEFS CCHOICE PUNJAB WHITE TRADITIONAL BASMATI RICE 1 KG 2028906006664975 CHEFS CCHOICE PUNJAB WHITE TRADITIONAL BASMATI RICE 5 KG 9928906006665118 RAINDROPS SUPREME BASMATI RICE 1 KG 1828906006665514 RAINDROPS SUPREME BASMATI RICE 5 KG 9108906006665101 RAINDROPS SELECT BASMATI RICE 1 KG 1628906006665507 RAINDROPS ROYAL BASMATI RICE 5 KG 8108906006665125 RAINDROPS SUPER BASMATI RICE 1 KG 1528906006665561 RAINDROPS SUPER BASMATI RICE 5 KG 7608906006665132 RAINDROPS POPULAR BASMATI RICE 1 KG 1328906006665538 RAINDROPS POPULAR BASMATI RICE 5 KG 6608906006665149 RAINDROPS ROZANA BASMATI RICE 1 KG 1178906006665545 RAINDROPS ROZANA BASMATI RICE 5KG 5858906006665156 RAINDROPS DAILY BASMATI RICE 1 KG 828906006665556 RAINDROPS DAILY BASMATI RICE 5 KG 4058906006665644 RAINDROPS ROZANA BASMATI RICE 10 KG 11708906006665651 RAINDROPS DAILY BASMATI RICE 10 KG 795

8906006665675 RAINDROPS MINI MOGRA BASMATI RICE 10 KG 520

Our Offering – Promotion Mix• Scheme and Incentive for Trade.

– Quantity purchased schemes (QPS)– Target schemes– Price point schemes– Co – branding etc.

• Customize Products– Customize product in consultation with our Rice Expert such as

Kheer Rice, Khichdi Rice, Biryani Rice etc. • Consumer Offers

– Buy 1 get 2 free Buy 1 get 1 free– Buy 1 get 1 + free bee Massive Discounts on MRP

• Marketing Support– Brand Building exercise through ATL/BTL activities.– Promoters for consumer awareness and sales support– In Store brand visibility– Special Display Panels / Boards within the store premises– Customized Promotion at individual stores

Our Approach

Rice an Overview




About Company




HORECA


Business Tracking

Rice an Overview




About Company




Our Offering – Other Aspect• Rates shall be discussed based on the following parameters

– Quality and Product selected– Ordered Quantity – Operating prices – Tax structure of the state– Location of the delivery

• REI will provide competitive rates and prices shall not be a constraint for moving ahead for a mutually profitable business preposition

• Delivery on mutually agreed terms.

Our Approach

Rice an Overview




About Company




HORECA


Business Tracking

Rice an Overview




About Company




Our Distribution – Market Segmentation

• Three distribution model has been selected by the Company:– Traditional retail distribution system– Exclusive direct delivery to Modern Retail Accounts– Specific key Retail, HORECA AND SCO Customers

BRANDED AND BULK BASMATI RICE

General Trade/ETHNIC TRADE

•Traditional Shops•Wholesalers

•Moms & Pops store

Modern Trade/MAINSTREAM-MULTIPLES

•National Chains•Regional Chains

•Standalones Stores•CASH N CARRY

HORECA/FOOD SERVICE• Hotels

•Restaurant•Caterers•QSR(s)

•Institutions etc

Rice an Overview




About Company




Warm Regards,

Keen to associate with your esteemed Organization for a long term mutually beneficial relationship.

MOBILE NO. 9540948998, EMAIL : [email protected]