I N S P I R E . E M P O W E R . D E L I V E R T H E M U S T K N O W E N T R E P R E N E U R .

RAINE MA

GA

ZIN

E

FASHION. ENTERTAINMENT. CULTURE. TECHNOLOGYHOLLYWOOD ISSUEVOLUME 11

QUARTERLY

TROY GARITY THE FONDA LEGEND CONTINUESS A M I G AY L E HOLLYWOOD’S TRIPLE THREATMARK CUBANTV PERSONALITY. RAINEMAKER. BILLIONAIRE.

AN INSIDER'S GUIDE TO

HOLLYWOOD

Thank you for taking this journey with us over the years. This is our eleventh issue and our 6th volume in print and we are excited about the amazing things to come. For those of you who are experiencing Raine for the first time, let’s take a trip down memory lane.

In the spring of 2007, the first issue of Raine was launched. It was launched to fill a void that existed in the market. Our mission is to provide an inspirational platform to empower creative and unconventional entrepreneurs.

My first introduction into the creative industries was as a fashion designer. As a designer and entrepreneur I realized how different my path and day to day activities were from many of my good friends and peers in more traditional careers. I also saw a need to build a community of individuals that are at the top of their game and seeking additional means of getting the word out about their product, talent or service. Raine is the go to destination for must know talent in fashion, entertainment, culture and technology.

Raine provides real stories about real people going after their dreams. It also offers the must know products and services that can enhance the lifestyle of our readers. It’s the combination of beautiful imagery, personal journeys and lifestyle that attracts new readers to Raine everyday. Continue to enjoy the Rainedrops J.

Scan below to join the storm!Enjoy!

Don’t forget to subscribe. It’s easy!! Choose which way works for you!

1. Go to www.rainemagazine.com and click “SUBSCRIBE”

2. SCAN TO SUBSCRIBE

Nova Lorraine Designer and Founder

EDITOR’S NOTEWELCOME TO RAINE MAGAZINE

www.epiceinternational.com

RAINE MA

GA

ZIN

E

FASHION. ENTERTAINMENT. CULTURE. TECHNOLOGYHOLLYWOOD ISSUE

fashion

OLD HOLLYWOOD REVISITED

612

>BUILT FOR MAN

YOUNGHOLLYWOOD

15POOLSIDE TO RED CARPET

20ENDURING STYLE 22

entertainment

SAMI GAYLE25

cameron gonzales34

TROY GARITY28

RISING STARS 32DINA MANZO

>TERRY DEXTER38

36

40RAW AWARDS43filmmaker spotlight

BACKSTAGE PASS44

48

beauty

FRAGRANCE47

> LIP BEAUTY BY NARS

FRESH FACE

MODEL52

60 >veniceculture

where to eat.stay.chillEXPRESSIONS IN ART

56BUCCAMENT BAY

6468

75

80

>CARBON NYC

business

CREATIVE CLASS 7270THE NEXT LEVEL

78TECH TOYSrainemakerUNCONVENTIONAL

ENTREPRENEUR82

LUXURYinternational

87>84

TAVAN&MITTO

Photography - Florence Leung (www.flotography.ca)Styliing - Krista Sung for THEY Representation Make up - Oz Zandiyeh Hair - Jenine Lehfeldt Model - Alecsa represented by Key Model Management Photographer assistant - Steven SoongStylist assistant - Sarah StaplesLocation provided by The Waldorf Hotel

TANK - ONLY TRUE VALUE VINTAGE; SKIRT - TRUNK SHOW BY MISTY GREER; JACKET - TRUNK SHOW BY MISTY GREER

HOLLYWOOD

FASHION TO LIVE FOR

RAINE MAGAZINE - VOLUME 116

Guy: Jacket (under): Nico DidonnaJacket (over): Aaron Ray Dowie; Trousers: Nico DidonnaGirl: Dress- Ho Lam Leung; Jacket- Ho Lam Leung; Ring & Necklace- Jessica de lotz Jewellery; Shoes- Love art-Wear art

Guy: Shirt: Aaron Ray Dowie; Bow Tie: Stylist’s own; Jacket- Nico Didonna; Trousers- Aaron Ray Dowie Girl: Dress- Ho Lam

Leung; Bow Tie- Aaron Ray Dowie; Ring & Necklaces: Jessica de lotz Jewellery; Shoes- Love art-Wear art

Troy GarityCONTINUING THE FONDA LEGACY

BY NOVA LORRAINE

Photographed by Christopher Beyer RAINE MAGAZINE - VOLUME 1128

the son of Jane Fonda and Senator Tom Hayden, is adding to the Fonda family legend of great entertainers. Troy, making a name for himself both in film and television, just finished shooting the upcoming movie Gangster Squad and is currently playing the relentless news reporter, Sam Miller, in the Golden Globe nominated TV series Boss. In Boss, Sam is deeply committed to taking down the power hungry Mayor Tom Kane, played by Kelsey Grammer. When asked about his most current project, Troy shares, “ I love Boss – it’s a modern Shakespearean drama set in the scene of politics. It’s about power and what we do to attain it and hold on to it.” Troy feels that Boss reveals how men are taught to control their lives or situations and how some may it be through the use of coercion, lies or manipulation, will do whatever it takes to maintain that sense of control. Surprisingly, Troy’s love for the creative world began with an inclination to paint. He grew up with early memories of his grandfather painting and drawing. As somewhat of a shy child, Troy saw painting as a way of expression that suited his personality. Although the canvas is what Troy gravitated towards at first, his summers were spent writing and performing in his parents’ performing arts camp. As a teen, Troy experienced something that would affect him for the rest of his life. Around 14 years – 15 years old, Troy’s mom took him to see the Cirque du Soleil. “It was something that scared me and exhilarated me at the same time. There was something about this play that reminded me of my childhood.” At that moment, Troy fell in love with the world of acting, a world where strong bonds develop amongst a group that is completely reliant on each other and working towards a common goal. Troy believes that when a person is performing, they have to be completely in the moment and present. “When you are present you are no longer subconscious; you are living in the now - life electrify, sounds depend, and relationships have different poignancy.” Of course, there’s the side of acting that most people enjoy, the art of “make believe”. There’s something about pretending to be someone else that keeps life interesting. At the age of twenty, Troy took his first college theater class. It was then that he decided to seek his unmistakable path as an actor. “Something that is divine about human nature - is creation. The ability to use our imagination to construct things,

TROY GARITY,

share things and to communicate with others; the theater and film sort of allows me that.” Later, moving to New York and training at the American Academy of Dramatic Arts was one of the most influential times in Troy’s life. Everything was so new to him. He had the opportunity to study dance, history of theater, vocal production, set building and many other interesting courses. Although exciting, the experience was also very challenging. “I was shy and closed and didn’t want to let anyone in. I learned that you have to let people in when it’s a good thing. Standing in front of a teacher and classroom of peers, forces you to show up and bring your best everyday.” Troy truly enjoys the bond that develops on a TV or film set. “When you are on a film production you are working with the crew, producers and directors – all are working towards a shared goal. There’s something empowering about that - working towards a collective goal. It’s like working on a sail boat and the body of people are working as they should; if not, something suffers.” Acting not only brings joy due to the performance, it also builds character. There is something to be said about standing in front of a group of strangers and then performing something. “The Italians call the theater “In bocca al lupo” - in the mouth of the wolf. Choosing to be in the performing arts is not a gentle place. On a film set you are forced to accept humility, failure and judgment. There is something about being in front of a firing squad that really develops your character.” Troy takes his work very seriously and in his downtime continuously seeks opportunities to refine and hone his craft. He compares acting to sports and understands that over time and with practice you only get better. “Throughout the years I have sought out various teachers to learn their techniques, to try to become better constantly. The stage is our field; you have to get on it and work it.” In a very poetic way, Troy likens acting to a means of building upon your strengths. “Humans are born with a core self, an authentic sense of being. Life, heredity, work and social experiences over time puts this callous and shield around your core self. Throughout the years you can become disconnected from your core being. There’s something about the performing arts that asks you to remove these scales or shield to operate from your core being. Anyone can benefit from taking theater classes or dance - something that requires you to perform in front of people. It’s hard to BS your way through life if you have to do it in front of a jury of peers.” It is clear that Troy Garity has a gift for his chosen career. His words run deep and show a true passion for his craft. It will be a pleasure to watch Troy as he continues to conquer new heights on and off the screen.

Getting There

Virgin AmericaFly Virgin America first class to LAX and get the party started right on the plane with the hottest party in the sky. Don’t forget to arrange an airport meet and greet service to procure your luggage and escort you to your chauffeured car via Royal Elite for the car service at the airport to the hotel.

Where To Eat

The BazaarJose Andres’ restaurant, The Bazaar,

at the SLS hotel, is one of the top restaurants in LA right now. “The tasting

menu is to die for and the unique cocktails are unbelievable,” says

Hagins.

KatanaA celebrity’s favorite, Katana, is THE

place to catch flawless robata and sushi. The sexy interiors, intoxicating

music and chic ambiance, ensure for a sultry evening out on the town.

Whether you are a die-hard movie buff or just love the Glitz and Glam that comes with Hollywood, springtime is the perfect opportunity to experience the motion picture capital in all its grandeur. Based

in New York, international luxury concierge agency, Music and Commerce has compiled an insider’s guide to Hollywood for Raine’s connoisseurs of luxury looking to experience “The Hills” like an A-Lister.

CULTURE | WHERE TO EAT.STAY.CHILL

I n s i d e r s G u i d e t o HOLLYWOOD

THE BAZAAR

RAINE MAGAZINE - VOLUME 1164

I n s i d e r s G u i d e t o HOLLYWOOD

Where To Stay

Beverly Hills HotelRelive Old Hollywood glamour at the newly renovated Beverly Hills Hotel “The Ultra-Presidential Suite is brand new and is a celebrity favorite for a super VIP home away from home experience,” says Marc Hagins, Partner, Music and Commerce.

The Ritz Carlton Los AngelesEnjoy luxurious yet modern interiors and fabulous dining at the WP24 restaurant & lounge by Wolfgang Puck – also offering stimulating nightlife activities, all within the hotel.

BEVERLY HILLS HOTEL

CULTURE

RAINE MAGAZINE - VOLUME 1160

BUCCAMENT BAY RESORTa vacation like no other

BY NOVA LORRAINE

61RAINE MAGAZINE - VOLUME 11

BY MICHELLE WINTERS

What is the Creative Class? The Creative Class describes 40 million workers – 30 percent of the U.S. workforce. It consists of two major segments:Super-Creative Core – These workers include scientists, engineers, techies, innovators, and researchers, as well as artists, designers, writers and musicians. Creative Professionals – Knowledge-based workers in healthcare, business and finance, the legal sector, and education. The Creative Class is the core force of economic growth in our economy. In fact, it is expected to add more than 10 million jobs in the next decade. – Rana Florida

UNDERSTANDING THE CREATIVE CLASS

BUSINESS

Raine had the pleasure of meeting Rana Florida, CEO of The Creative Class Group, a unique boutique advisory firm that offers clients insight on not only how to appeal and market to the creative class but also offers strategies that keep their corporate clients ahead of their competitors while leading institutions and cities to greater economic prosperity. Rana has more than two decades of experience in corporate strategy, communications, marketing and branding. She previously directed global strategic communications for HMSHost, one of the largest airport developers. Prior to that, Rana served as VP of Corporate Communications for Feld Entertainment, the world’s largest producer of live shows such as Disney Live. Richard Florida, entrepreneur and academician, founded the organization. With a Ph.D. from Columbia University, Richard is author of several influential global best sellers, including the award-winning The Rise of the Creative Class. Besides writing for many well know publications, Richard is also a senior editor for The Atlantic and appears regularly on CNN. Richard also finds time between guest lectures to Harvard University students, to tweet from his Twitter page - one of the 140 most influential Twitter pages in the world, according to Time Magazine. Other team members include: Steven Pedigo and Reham Alexander. Steven serves as the Director of Research and Communications. He is responsible for managing the Creative Class Leadership Program and Reham is the director of global operations and events for Creative Class Group.

RAINE: Why did you decide to leave the corporate world and start a business with your husband? CREATIVE CLASS: It was a risky decision at the time because I really enjoyed my work at HMSHost. I had tremendous flexibility, I travelled frequently, I enjoyed working with my colleagues and senior executives and I liked what I was doing. But the market was ripe for an organization that valued creativity. We had an amazing team in place with unique and complimentary skills, but the organization desperately needed a business and marketing focus.

RAINE: What are some of the obstacles you faced when you were starting your company?CREATIVE CLASS: I was so used to working in a corporate environment that I didn’t know what to do when I needed specialty help. I was so used to calling IT or legal or HR for support, and then all of a sudden, I was in charge of all of those functions. I learned quickly to outsource those functions. My team is focused exclusively on our core mission.

RAINE: What would be an ideal client for the Creative Class Group?CREATIVE CLASS: Our clients are global and we work with all sorts of organizations, from Fortune 100 companies to mayor’s offices to arts, healthcare, education, and nonprofits around the world. Our ideal client is one that shares our ethos of creativity and diversity.

RAINE: How did your company overcome its biggest challenge? CREATIVE CLASS: Most brands can create standard operating procedures and expand quickly into new markets. Our biggest challenge will always be how to expand without compromising our brand.

RAINE: Whom would you consider the biggest competitor of the Creative Class Group?CREATIVE CLASS: What we offer is so unique that competition is rare. Our mix of economic development and urban planning expertise, academic credentials, and business and marketing experience separates us from the competition. We are a one-stop shop.

RAINE: What has been the most difficult client to attain to date?CREATIVE CLASS: Through press announcements and media interviews, we noticed that FIAT was trying to market cars to the Creative Class. We reached out and offered to collaborate on research, marketing and branding. We have a tremendous amount of data on how to target this consumer and their locational choices. They declined the opportunity. Unfortunately, their branding campaign using Jennifer Lopez as a celebrity endorser and Gucci was a major turn off to the Creative Class. Sales plummeted. We still believe it’s a smart car for urbanites and can help shape the campaign.

RAINE: The Creative Class Group works with a variety of clients, from well-known brands to whole cities. Name some of your clients and how you implement your services with such different entities.CREATIVE CLASS: We offer a variety of speakers for keynote events. Whether it is a high level board meeting or a major city initiative, we have a roster of great presenters on topics ranging from economic development, creativity, diversity, management, innovation, technology, education and health. We also offer workshops, advisory services, research and marketing and branding. We collaborated with GSD&M agency executives and senior members of the BMW team to build the “Idea Class” campaign, which was hailed by the agency as “one of its most successful ad campaigns.”We provided architectural and urban planning feedback on the landmark Halifax Central Library Project.We helped Air Canada increase the visibility of its frequent flier program, Aeroplan, through web sponsorship and feature placements in international and national travel publications. We counseled Bacardi Dewars’ senior marketing team, as well as their agency partners, on the Creative Class and how to target them. We helped developed the Philips Livable Cities Award, an initiative designed to generate practical, achievable ideas for improving the health and well being of people living in cities. The year long program resulted in more than 450 entries from 29 countries.We collaborated with Centro de Estudios Superiores de Monterrey Design to create and execute its new Master’s in Business Innovation Program for graduate students in Mexico.

RAINE. The Creative Class Group currently works with Le Meridien Hotels, a brand under the Starwood Hotel family. How did you end up collaborating with this group of hotels out of so many in the market?CREATIVE CLASS: It was a great fit, as Le Meridien has transformed into a design-led lifestyle brand that embodies culture and creativity. Not only do they have a one of a kind program called the LM100 which celebrates creative minds, but they also are transforming the guest experience through the Hub concept, which includes a wide range of curated contemporary art, a creative atmosphere which encourages dialogue and idea exchange, and signature events which activate the hub and promote ideas and discovery.

RAINE: What are some of the unique things you have implemented with Le Meridien Hotels? CREATIVE CLASS: Le Méridien transformed its lobbies, creating a gathering place for creative minds that promotes dialogue, awakens curiosity and stimulates thinking. Our team created the Creative Class library for the lobby, which includes hundreds of books and periodicals. We carefully selected the books based on an analysis of the type of guests that stay there—both old and new titles, in such categories as cities, creativity, design, architecture, art, music, and culture. The Creative Class Group performed research to help Le

90 Second Toaster

For those who still enjoy a good old fashioned piece of toast in the morning, here’s a new tech toy you will surely enjoy. The ninety second toasters make your favorite toasts, waffles, or bagels from the lightest to crispiest taste. The modern women or man on the go can still enjoy breakfast at home because it will only take ninety seconds to prepare.

Price: $89.99www.sharperimage.com

TECH TOYSBY MILAN ROWSON

iCade 8-Bitty

Play your favorite retro games such as Pac Man and Space Invaders on your iphone or ipad on a retro controller. The iCade 8-Bitty is an arcade style controller with four circular buttons, a select and start, and a directional pad. It is small enough to in fit in your pockets or small compartments of any type. Take a trip down memory lane using the iCade 8-Bitty without the use of tokens or big machines.

Price: $24.99www.thinkgeek.com

Skybar Wine Drops

Forgot to chill the wine for your date tonight? No worries. Impress your guests with an instant wine chiller. This device chills a glass a wine twenty times faster than a fridge. It is also fits in a champagne flute. These sleek new wine drops may leave your wine or champagne buckets permanently on ice.

Price: $49.99www.skybarhome.com

Creative Intro Noise Cancelling Headphones

There are many noise canceling headphones on the market, but many are just too expensive. For $99.99, Creative Intro offers the economically smart choice. They even have an integrated microphone for use with your smart phone. You’ll also love that you can actually hear your conversations without any distractions.

Price: $99.99www.us.creative.com

RAINE MAGAZINE - VOLUME 1178

BY MILAN ROWSON

Playstation Vita

Sony continues to innovate with its latest technology, the Playstation Vita. A massive upgrade for the playstation portable, it has a camera, memory card, and 3G connectivity. Its touch screen makes it extremely user friendly. Buy this and you’re sure to want to buy the popular Sony Playstation 3 console.

Price: $349.99www.sony.com

Motorola Droid Razr MaxxThe Motorola Razr is back with a vengeance and is just as smart as its competitors. Staying true to form, it’s slimmer than the iPhone, yet stronger in a drop test. It has a compact dual-core processor that allows you to surf the web, download apps or their favorite music at the fastest speeds. This phone also comes equipped with streaming and artificial intelligence. Sick!

Price: $599.99

www.motorola.com

Evonik Elise-E

Look out infinite! You may have just met your competitor for hybrids. Evonik Industries, an industrial corporation in Germany, previewed the world’s lightest electric sports car. A 2,094 pound battery allows it to go from 0 to 60 seconds in an astonishing 4.4 seconds. With incredible speed and the perfect weight, this is sure to be everyone’s new dream car.

Price: Not availablewww.evonik.com

Canon PowerShot G1X

The Canon PowerShot G1X is the latest in the series of G cameras by Canon. It is perfect for amateur photographers who want to flick away and professional photographers who want perfect timing. Those with Apple products will be happy to hear that this camera also comes with Iframe, making it easier to upload or email high quality videos.

Price: $799.99

79RAINE MAGAZINE - VOLUME 11

R A I N E M A K E R ™Meet one of today’s most successful entrepreneurs: Billionaire Mark Cuban. Adding Author, to his list of titles with a

new book, How to Win at the Sport of Business, Mark shares a few minutes with Raine Magazine.

TAKING THE TELEVISION AND FILM INDUSTRY BY STORM

One of the most creative and unconventional entrepreneurs in the world of business, Mark Cuban, mostly known for his pursuits in sports and technology, is continually making his presence known in the world of film and television. After several roles on screen in a variety of TV and Film projects, Mark is now also one of the most unyielding investors on ABC’s Shark Tank. Regarding some of his entertainment pursuits off camera, in 2003, Mark, along with his business partner Todd Wagner, acquired Landmark Theaters, the largest art house movie theater chain in the US, as well as Magnolia Pictures, an American film distributor. Mark is also the owner of the Dallas Mavericks and the founder of HDNET, which is currently being rebranded as AXS TV. Mark’s AXS TV is a new project that is co-owned by Ryan Seacrest Media, AEG, and Creative Artists Agency (CAA). AXS TV (pronounced: access) launches in the summer of 2012 with behind the scenes exclusive live broadcasts of events from all over the world. Before the world of sports and entertainment, there was technology in which Mark sold Microsystems to CompuServe and subsequently Broadcast.com to Yahoo! for 2.5 billion dollars in 1999.

TAKING THE TELEVISION AND FILM INDUSTRY BY STORM

Mark is truly the definition of a Rainemaker™. His passion for business, his unmatched ability to think out of the box, his drive for pushing the envelope, all empowers one to never stop seeking to be the best at what they do and never let anyone tell them they can’t. Mark takes a short break with Raine Magazine to share some insight into why his bold moves on and off the court, continues to inspire both men and women alike.

RAINE: Being involved in everything from technology to film, which of your business ventures brings you the most excitement?MARK: They all do. I’m so competitive; I’m not going to get involved with something unless I really like it. And I love competing, so all are great sources of competition.

RAINE: Your book, How to Win at the Sport of Business, is packed with many great tips for the entrepreneur. What is the single most important advice from the book that you would recommend to new business owners?MARK: You have to know your industry better than anyone, otherwise the folks that know it better have a big edge over you. RAINE: Most entrepreneurs build one company and stick with that. You’ve built several and have invested in many. Why have you chosen this strategy?MARK: I love the excitement and energy of taking on the challenge of a new business and competing with the establishment. It’s just in my DNARAINE: What were the challenges of building your first company?MARK: Surviving. Most small businesses fail. I had to find ways to make sure my company would grow and succeed. I really didn’t know what to expect when I started MicroSolutions, but I grinded it out and we did very well. RAINE: What three things attributed to the rapid success of your first company?MARK: Sales Effort, Knowledge Effort, and Customer Support Effort RAINE: What skills helped you the most in successfully selling your first two companies?MARK: My ability to position the companies at the front of an industry RAINE: Regarding business, your portfolio is very diverse. Do you seek out investments that are of personal interest or select from readily available opportunities?MARK: I have so many opportunities that come to me on a daily basis as well through Shark Tank - I just pick and choose.

RAINE: As an owner of companies in both sports and film, what has drawn you to the entertainment world for your business pursuits?MARK: Mostly my partner Todd. He always wanted to do movies. I wanted to support him in his effort. RAINE: Most businessmen don’t get the opportunity to act on television. What opened the doors to your first television role?MARK: Walker Texas Ranger was filmed in Dallas. After they ran through every other actor wanna-be in Dallas, they got to me and I was in 3 episodes.

RAINE: What do you enjoy most about appearing on television?MARK: I just like acting. It’s left-brain compared to the right brain of the business world. Which makes it very hard for me - which is why I like the challenge.

RAINE: Do you have any new television projects in the works?MARK: Shark Tank is enough for me.

RAINE: What inspired you to invest in the film and television industry?MARK: I saw an opportunity to create HDNet as a way to leverage the coming explosion of HDTV. No one else saw it, so I jumped on it.

Mark CubanTAKING THE TELEVISION AND FILM INDUSTRY BY STORM

™RAINEMAKER

81RAINE MAGAZINE - VOLUME 11

WWW.NKIRUAMERICA.ORG