rainmaking with linkedin
DESCRIPTION
Make Rain with LinkedIn. Learn how to optimize your Profile for search and strategically grow your network.TRANSCRIPT
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Rainmaking! LinkedInw
ith
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MICROcraft Gary Matthews!25 Years Experience!
Adjunct Professor
Business Owner
Business Developer
LinkedIn Coach
I’m that “Vancouver LinkedIn Guy”
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What is LinkedIn?!
How to craft a compelling
Profile!
How to strategically grow
your networkAGEN
DA
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What is LinkedIn?
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website?
elevator speech?
neon sign?
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1. Prospecting!2. Make 1st contact!3. Build relationships!4. Meet!
Rolodex on steroids!
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Why do you need a LinkedIn
Profile?
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The purchasing process has
changed!
“Internet forces reset for dealerships” - October 22, 2014
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Your competition is using it!
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It’s a landing page!
a ha!
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1. Little Navigation!2. Value Proposition!3. Call to Action
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How to craft a compelling Profile
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Eye Tracking Study Mashable - Web News
December 2011
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“The photo and headline is what is going to make the reader want to
continue reading down the page. If you don’t make a good first impression, the
reader is moving on …”
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PictureHeadline
Name
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!
How to Keep Prospects Focused on Your Profile • Keep in mind that less is often more on the Web. • Make copy easy to scan with subheads and bullets. • Write content in a conversational, less formal tone. • Get to the point in the first words. Don’t expect
readers to read a long introductory paragraph. • Consider using video to communicate more
complex information. !
PR Daily February 2014
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Picture
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“The goal is for your photo to reflect how you will look when you meet a customer, not how you looked at that killer party in Key West four years ago. The best profile photo isn’t necessarily your favorite photo. The best photo strikes a balance between professionalism and approachability, making you look good but also real.”
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A head/head & shoulder shot
No wives, children or pets
No holiday pictures
Use the background to provide context and interest
Smile
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These work …
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Brian Scudamore Founder & CEO @ 1-800-GOT-JUNK?
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Kyle Vucko CEO, Indochino
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Darcy Hughes Director of Marketing & Founder, Recon Instruments Inc.
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Carolyn Van Brussel Director of Marketing, FieldDay
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Maureen Thorne Director Digital Marketing Management, Marketing CoPilots
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Michael Barrack, Lawyer
Kirk LaPointe, Mayoralty Candidate
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Crop
Fill the space
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Name
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60 Characters Informal
No initials No acronyms Call-to-action
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Joseph E Smith J E Smith
Joe Smith, MBA, CPA
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Headine
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120 characters
Do not use the default
Describe your value proposition
(WHAT, WHO and WHY)
Include key search words
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“First of all, make sure you use the same keywords in your profile that your ideal clients would input when doing a search for someone with your specialty. Don’t be creative. Instead, be strategic in your choice of language” - SocialMedia Examiner
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Summary
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!
2,000 characters!Write in the 1st person!
Have a conversation with your prospect !This is about you not the company!Tell your story (WHAT, WHO, WHY)!
Include key search words!Include visual content !Include a call-to-action!
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!
• 90% on information transmitted to the brain is visual
• visual information is processed 60,000 times faster
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1. opening sentence summarizes value proposition
2. short paragraphs 3. bullet points 4. quality content 5. call to action
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Sections can be repositioned to your benefit!
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Include your email and telephone number
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How to grow your network strategically
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It’s a lead generator!
a ha!
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LiON
Hunter
Farmer
Which are you?
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LiON
Hunter
Farmer
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1!2!3!4!5!6!7!8!9!
10!11!12
TIPS
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Don’t make this mistake …
1!2!3!4!5!6!7!8!9!
10!11!12
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Find reliable online sources for prospect names
1!2!3!4!5!6!7!8!9!
10!11!12
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Search by name or company …
1!2!3!4!5!6!7!8!9!
10!11!12
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1!2!3!4!5!6!7!8!9!
10!11!12
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ç
Keep an eye on your network’s connections
ç
1!2!3!4!5!6!7!8!9!
10!11!12
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ç
Search by company for 2nd level
connections
ç1!2!3!4!5!6!7!8!9!
10!11!12
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Always personalize invitations
Ah ha1!2!3!4!5!6!7!8!9!
10!11!12
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… and always thank people for
connecting and Tag
1!2!3!4!5!6!7!8!9!
10!11!12
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add to your eMail signature
1!2!3!4!5!6!7!8!9!
10!11!12
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Connect with one another and Follow you
Company Page
1!2!3!4!5!6!7!8!9!
10!11!12
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1!2!3!4!5!6!7!8!9!
10!11!12
Become a thought leader - speak, write, curate, share &
post …
“It is not enough to just grow your network. Build a relationship with your new connections. Send a sequence of value-based messages to your prospects”. - SocialMedia Examiner
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1!2!3!4!5!6!7!8!9!
10!11!12
$200/year
Free
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