raise more money from your business community
DESCRIPTION
Learn how nonprofits can be more successful at raising money from their local business communities, how to involve corporate leaders, how to develop a case statement that shows the economic and social impact your organization has on your community, and how to run an annual corporate appeal. Buy the book at new workbook at www.LindaLysakowski.com.TRANSCRIPT
Raise More Money from Your Business Community
Linda Lysakowski, ACFREPresident, Linda Lysakowski, LLC
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Is Corporate Philanthropy Dead or Dying?
If so, can we resurrect it?
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
What has your experience been?
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Is It Worth It if only 6 percent pf giving comes form corporations?
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Some Factso Corporate giving, not including
sponsorships, accounted for just over 6% of all giving in the US
o This amounted to over $18 billion in 2012
o Corporate giving has remained relatively stable since 1967
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
The Willie Sutton Theory
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
It’s not always the banks (and the big corporations) that are where they money is!
Still More Facts
o Fortune 100 companies gave 10% of their gross revenue, all companies gave 13% of their gross revenue
o Fortune 100 companies gave $559 per employee, all companies gave $650 per employee
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Ways Businesses and Corporations Give
o Cash gifts/grantso In-kind donationso Employee Volunteerism/Givingo Collaborations/partnershipso Sponsorships
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Funding Strategies to Approach Businesses
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
How Do You Approach Businesses?
o Direct Mail?o Corporate/Foundation Relations Office?o Sponsorship of/Attending Special
Events?o Gifts in Kind?Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Consider Some New Approacheso Business Advisory Councilo Cultivation Strategieso Business/Corporate Appeal
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Asking for AdviceAsk for money, and you’ll get advice; ask
for advice and you’ll get money!
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
The “Advisory” CommitteeDo you want advice, or more?
Finding and involving corporate leaders
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Some Important Tools1: The “rubber chicken circuit”
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Some Important Tools2: Knowing your case and being able to present it to the business community
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Some Important Tools
3: Working with the business community
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
What Do Businesses Look For?
o The Bottom Lineo Efficiencyo Impact on Communityo Partnership
Opportunitieso Recognition
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
So How Do We Approach Business to Succeed?
o Assess your current assets.o What do you need?o Who do you need to involve?o Where will you find these leaders?
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Cultivation Events/Activities
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Cultivation Activities
o Tourso Individual Meetingso Involvement with your
Organization
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Cultivation Events
o Breakfast Meetings/Lunches/Cocktail Parties
o The Hosto The Inviteeso The Agenda
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
The Board’s Role
o Hosting Cultivation Events/Activitieso Opening Doorso Serving on the Development Committee
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Building Networks
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Every board member has a sphere of influence!
The Business Appeal
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
What Makes it Successful
o Volunteerso Structureo The Caseo Choosing the Right Prospectso Trainingo Reporting
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
The Structure
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Chair Vice Chair
Team Leader
Team Member
Team Member
Team Member
Team Member
Team Member
Team Leader
Team Leader
Team Leader
Team Leader
The Processo Identify Prospectso Set Goalso Develop the Caseo Recruit the Chairso Build the Teamso Train Volunteerso Report Meetingso Provide Recognition/Incentiveso Assess Results
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Finding Cheerleaders
When volunteers take ownership of the organization, they, in a sense, become Evangelists/Cheerleaders for
your cause.
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Developing a Plan
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
“Homework”
o List 3 steps you will take to “step up” your business approach.
o List 3 companies you want to involve with your organization.
o List three key volunteers you need to involve.
o What is the one thing you will do tomorrow to get started?
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Special Offer15% discount on my books: Raise More Money from Your Business Community—and Raise More Money from Your
Business Community—The WorkbookUse discount code: linda2014books at
CharityChannel.com or LindaLysakowski.com
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Thank [email protected]
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity