raise more money from your business community

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Raise More Money from Your Business Community Linda Lysakowski, ACFRE President, Linda Lysakowski, LLC Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

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Learn how nonprofits can be more successful at raising money from their local business communities, how to involve corporate leaders, how to develop a case statement that shows the economic and social impact your organization has on your community, and how to run an annual corporate appeal. Buy the book at new workbook at www.LindaLysakowski.com.

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Page 1: Raise More Money from Your Business Community

Raise More Money from Your Business Community

Linda Lysakowski, ACFREPresident, Linda Lysakowski, LLC

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 2: Raise More Money from Your Business Community

Is Corporate Philanthropy Dead or Dying?

If so, can we resurrect it?

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 3: Raise More Money from Your Business Community

What has your experience been?

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 4: Raise More Money from Your Business Community

Is It Worth It if only 6 percent pf giving comes form corporations?

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 5: Raise More Money from Your Business Community

Some Factso Corporate giving, not including

sponsorships, accounted for just over 6% of all giving in the US

o This amounted to over $18 billion in 2012

o Corporate giving has remained relatively stable since 1967

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 6: Raise More Money from Your Business Community

The Willie Sutton Theory

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

It’s not always the banks (and the big corporations) that are where they money is!

Page 7: Raise More Money from Your Business Community

Still More Facts

o Fortune 100 companies gave 10% of their gross revenue, all companies gave 13% of their gross revenue

o Fortune 100 companies gave $559 per employee, all companies gave $650 per employee

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 8: Raise More Money from Your Business Community

Ways Businesses and Corporations Give

o Cash gifts/grantso In-kind donationso Employee Volunteerism/Givingo Collaborations/partnershipso Sponsorships

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 9: Raise More Money from Your Business Community

Funding Strategies to Approach Businesses

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 10: Raise More Money from Your Business Community

How Do You Approach Businesses?

o Direct Mail?o Corporate/Foundation Relations Office?o Sponsorship of/Attending Special

Events?o Gifts in Kind?Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 11: Raise More Money from Your Business Community

Consider Some New Approacheso Business Advisory Councilo Cultivation Strategieso Business/Corporate Appeal

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 12: Raise More Money from Your Business Community

Asking for AdviceAsk for money, and you’ll get advice; ask

for advice and you’ll get money!

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 13: Raise More Money from Your Business Community

The “Advisory” CommitteeDo you want advice, or more?

Finding and involving corporate leaders

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 14: Raise More Money from Your Business Community

Some Important Tools1: The “rubber chicken circuit”

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 15: Raise More Money from Your Business Community

Some Important Tools2: Knowing your case and being able to present it to the business community

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 16: Raise More Money from Your Business Community

Some Important Tools

3: Working with the business community

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 17: Raise More Money from Your Business Community

What Do Businesses Look For?

o The Bottom Lineo Efficiencyo Impact on Communityo Partnership

Opportunitieso Recognition

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 18: Raise More Money from Your Business Community

So How Do We Approach Business to Succeed?

o Assess your current assets.o What do you need?o Who do you need to involve?o Where will you find these leaders?

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 19: Raise More Money from Your Business Community

Cultivation Events/Activities

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 20: Raise More Money from Your Business Community

Cultivation Activities

o Tourso Individual Meetingso Involvement with your

Organization

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 21: Raise More Money from Your Business Community

Cultivation Events

o Breakfast Meetings/Lunches/Cocktail Parties

o The Hosto The Inviteeso The Agenda

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 22: Raise More Money from Your Business Community

The Board’s Role

o Hosting Cultivation Events/Activitieso Opening Doorso Serving on the Development Committee

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 23: Raise More Money from Your Business Community

Building Networks

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Every board member has a sphere of influence!

Page 24: Raise More Money from Your Business Community

The Business Appeal

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 25: Raise More Money from Your Business Community

What Makes it Successful

o Volunteerso Structureo The Caseo Choosing the Right Prospectso Trainingo Reporting

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 26: Raise More Money from Your Business Community

The Structure

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Chair Vice Chair

Team Leader

Team Member

Team Member

Team Member

Team Member

Team Member

Team Leader

Team Leader

Team Leader

Team Leader

Page 27: Raise More Money from Your Business Community

The Processo Identify Prospectso Set Goalso Develop the Caseo Recruit the Chairso Build the Teamso Train Volunteerso Report Meetingso Provide Recognition/Incentiveso Assess Results

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 28: Raise More Money from Your Business Community

Finding Cheerleaders

When volunteers take ownership of the organization, they, in a sense, become Evangelists/Cheerleaders for

your cause.

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 29: Raise More Money from Your Business Community

Developing a Plan

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 30: Raise More Money from Your Business Community

“Homework”

o List 3 steps you will take to “step up” your business approach.

o List 3 companies you want to involve with your organization.

o List three key volunteers you need to involve.

o What is the one thing you will do tomorrow to get started?

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 31: Raise More Money from Your Business Community

Special Offer15% discount on my books: Raise More Money from Your Business Community—and Raise More Money from Your

Business Community—The WorkbookUse discount code: linda2014books at

CharityChannel.com or LindaLysakowski.com

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 32: Raise More Money from Your Business Community

Thank [email protected]

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity