raise your profile, increase your influence
TRANSCRIPT
RAISE YOUR PROFILE, INCREASE YOUR INFLUENCE: A PRACTICAL GUIDE TO GREAT MEMBERSHIP BODY PR
Ann WrightPR consultant
Rough House Media
Learning Outcomes• Creating an effective membership body
media strategy• Tips and tricks to get wider media
coverage• Ways to include your members
• Membership increases• Demonstrates action and lobbying to
members• Become players • Increases influence over policy
Why create a media strategy?
Why & Who?
#journorequest
• NATIONAL• #JournoRequest
Need a pest expert (ideally a organistion/body rather than independent catcher) to comment on a story on rats. Email in bio.• Felicity Cross (@fliccross)• Daily Star
• Biographies• History• Background briefings &
case studies • Images & footage
Tips and tricks to get more media coverage
What’s the peg?
COMMUNICATE1.share or exchange information, news, or ideas."the prisoner was forbidden to communicate with his family"synonyms: liaise, be in touch, be in contact, be in communication, make
contact, have dealings, interface, commune, meet, meet up; Moreimpart or pass on (information, news, or ideas).
"he communicated his findings to the inspector"synonyms: convey, tell, impart, relay, transmit, pass on, hand on, transfer,
make known, announce, report, recount, relate, set forth, present, divulge, disclose, mention; More
antonyms: withhold from, keep secret
• Build a team of expert commentators• Have dedicated media contact • Ask them to contribute articles & blogs
Including your members
To summarise
1. Know your target audience
2. Build relationships with key journalists
3. Come up with great ideas
4. Pitch them wisely
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