raj mack: the benefits of being a digital city
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Raj MackStrategic Change Manager,Digital Birmingham
250,000 views / month on digital TV
Facts about Birmingham
• the largest unified authority in Europe
• Located at the heart of the UK
• Population growth to 1.1 million
• Second biggest city in the UK
• Youngest population in the UK
• Investing £500 million in transforming services
• Attracting £20 billion of investment
Birmingham
A City attracting £20 billion of Inward Investment
18,000 devices for children to use
at home
250,000 views / month on digital TV
A Recognition of the Emerging Importance of Digital Technologies to the UK
Connectivity for all
Inclusive city, connected city
Our Progress Card- Good Start, with securefoundation for successful delivery
Inclusive city, connected city
Fiz – free information zone(s) (wifi)
Information Pull
Relevant to people on the
move
Creating mobility – a Case study
Science City Demonstrator
Science City Demonstrator Push on demand
Relevant to immediate
location/audience
• Wireless CCTV• Mobile Working• Footfall Cameras• Parking Meters access• Event WiFi Services
City Council Connectivity Strategy Wireless applications
• No one single technology fits all needs so no single provider
• No over all control of infrastructure build
• Range of short term, long term and strategic targets
City Council Connectivity Strategycommon challenges
Seamless Connectivity
3G Vodafone
BT WiFi
Mobile WiMax
BCC WiFiHotspot
Public Hotspot
Aston WiFi
BCC WiFi
3G Vodafone
Public Hotspot
Unified street network
Library
Victoria Square
CCTV
Centralised Radio Management
Parking
(( ))
Digital SignageWiFi
Zones
(( ))WiFi Zones
Connectivity Secure Access Security Devices Support Data Apps
WiFi Office
Wired Office
3G/ GPRS
Home
BT WiFi Hotspots
Mobile WiMax
3G
BCC ADSL
SSL VPN
Mobile VPN
Encryption
2FA
Device
Tablet
PDA
Laptop
UMPC
Slate
16 hour
3 Day
8 Hour
RTB
Confidential
Secret
Restricted
Open
Mobile Working Matrix
WiFi Office 3G/ GPRS
3G
Encryption Tablet
RTBRestricted
Bespoke Mobile Working Solution
Mobile VPN
• Utilizes existing infrastructure• Creates Wireless Roadmap• Allows partner and solution flexibility• Provides scalable solution
and saves money
Benefits of this approach
Every Birmingham home, a digital home
•Access in Social Housing•Universal Home Access
Never more than half a mile from a digital helping hand
•WiFi in public libraries and offices•Network of support centres
Reducing Social Exclusion by Closing Digital Divide
School@Home – Case study
Computers for pupilsHome Access Grants
“Having a computer at home has greatly improved the economic quality of life for me and my children”
Work@Home
Choices@Home – IDTV
IDTV- Fingertip control for all ages
Hospital@Home – IPTV
Successful city, leading city
18,000 devices for children to use
at home
250,000 views / month on digital TV
Exploiting the use of mobile technologies
Social Media
• Explosion in use of social media
• Crosses age boundaries
• New ways to stay connected
• New (free) tools to support business
Democracy week
VodafoneTexting
18,000 devices for children to use
at home
250,000 views / month on digital TV
Some Achievements
• Work@home – Square mile of connectivity– Connectivity strategy– Connected Street wardens and other pilots– Free information zone with exciting content
• School@home – 18,000 computers in pupils homes– Aston Pride wins e-govt award– Vodafone texting during democracy week
• Hospital@home
– IDTV providing access to public services– IPTV delivering personalised health services
18,000 devices for children to use
at home
250,000 views / month on digital TV
Next Steps
Working in Partnership to deliver success
Raj Mack
Email : [email protected]
Mobile : 0782 353 4981
www.digitalbirmingham.co.uk
http://twitter.com/digibrumdigitalbirmingham.co.uk/blog