raj nandan

8/11/2019 Raj Nandan

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Grasim Industries- Aditya Birla GroupName of Student: Rajnandan Kumar

Roll No: 28

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Industry Background & Company Profile

TYPE Private

INDUSTRY Conglomerate

FOUNDED 1857

FOUNDER Ghanshyam Das Birla

HEADQUATER Mumbai, Maharashtra

KEY PEOPLE Kumar MangalaBirla(Chairman)

REVENUE US $ 40 BILLION (2013)

EMPLOYEE 138,000(2013)

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Project Title and Project Objectives

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Title of the Project

A comparative analysis: Consumer awareness on

different brands of Wet Wipes

Project Objectives: To find out consumers perception towards Kara Wet

Wipes and its competitors.

To find how much is the consumer aware about the

product in terms of price and uses. Recommendation to improve the sales of Kara wet

wipes


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Work Assigned/Academic Linkage of the work

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Work done:

Modern trade management, General Trade management,Market research

Location: South Delhi

Individual

Data collection:Primary data: Responses through structured questionnaire and

personal interviews of both consumers & retailers

Secondary data: Through Internet

Statistical Tool Used

One way-Anova


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Gender wise brand choice5

Brand

Apollo Johnson & Johnson Kara Total

CountRow N

% Count Row N % CountRow N

% CountRow N

%

Gender

Male 18 34.0 24 45.3 11 20.8 53 100.0

Female 13 27.7 24 51.1 10 21.3 47 100.0

Total 31 31.0 48 48.0 21 21.0 100 100.0


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Hypothesis6

H0=There is exist no significant difference in

the mean of Kara, Johnson & Johnson and

Apollo.

H0:Apollo=Johnson& Johnson=Kara (Null Hypothesis)

H1=There is exist significant difference in the

mean of Kara, Johnson & Johnson and Apollo.

H1:Apollo

Johnson& Johnson

Kara

( Alternative


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Brand wise characteristics7

Brand

Apollo

Johnson &

Johnson Kara TotalANOVA

Mean

Standard

Deviation Mean

Standard

Deviation Mean

Standard

Deviation Mean

Standard

Deviation F p-value

Odour 2.8 .402 3.9 .810 2.5 .512 3.3 .902 47.090 .000

Wetness 2.7 .475 4.4 .494 2.6 .507 3.5 1.010 160.78

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.000

Stickiness

1.8 .669 4.3 .808 1.7 .463 3.0 1.474 167.06 .000


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Post Hoc Test8

Multiple Comparisons

Dependent Variable: Odour

Scheffe

(I) 2 Which Brand (J) 2 Which Brand Mean Difference

(I-J)

Std. Error Sig. 95% Confidence Interval

Lower Bound Upper Bound

ApolloJohnson & Johnson -1.131

* .150 .000 -1.50 -.76

Kara .283 .183 .310 -.17 .74

Johnson & JohnsonApollo 1.131

* .150 .000 .76 1.50

Kara 1.414* .170 .000 .99 1.84

KaraApollo -.283 .183 .310 -.74 .17

Johnson & Johnson -1.414* .170 .000 -1.84 -.99

*. The mean difference is significant at the 0.05 level.


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Project Objectives and Observations/Findings

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Johnson & Johnson wet wipes are preferred more thanKara and Apollo wet wipes by customers

One of the major problems is that, the customer doesntknow that the Kara and Puretta is the product ofrenowned Aditya Birla Group.

Customer found Kara wipes costly

During the survey it ascertains that the market is already

captured by big brand like Johnson & Johnson, which isour competitor in relation to Puretta. Baby wipes andChinese wipes


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Recommendations to Company

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The distribution channel should be more effective.

The company should promote the scheme of windowdisplay offerretailers more often ask for it.

Banners , hoardings , and posture will be really provedhelpful to increase the sale because some time retailerseven dontknow the concept of wipes.

Company should have more emphasis on advertisement

campaign. A significant suggestion from my point of view is that the

company should change the name of Puretta andintroduce this product by the name of Kara BabyWipes


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Learning from Project12

I brush my sales and marketing skills

Be punctual

Keep your ego aside

Commitment should be there

Learning negotiation skills

Customer dealings

Patience


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