rajasooyam resorts island project

7/23/2019 Rajasooyam Resorts Island Project

1/34

Rajasooyam Island Resort Kakkathuruthu

Project Feasibility Report

Rajasooyam Hotels and Resorts Private Limited Varkala


2/34

Contents

1. Introduction

2. Kerala Overview3. Project Introduction

4. Site Location

5. Site Study and Analysis

6. Site Photograph

7. Concept Development

8. Project USP9. Case Studies

10. Architectural Language

11. Design Ideology

12. Design Proposal

13. Master Costing

14. Project Master Schedule15. Summary


3/34

1. Introduction

Rajasooyam Hotels and Resorts Private Limited proposes to build a

high end, first of its kind luxury development on the 7.5 acreKakkathuruthu Island at Ashtamudi Lake in Kollam in Kerala.

The project has been proposed and positioned based on thethought process that considered the following:

The current tourism, hospitality and real estate trends in Kerala.

Financial and environmental analysis with the evaluation of generalparameters that surround the island to guide the development ofUSP and architectural program.

Case studies of similar projects abroad helped to evaluate the

potential of the project.


4/34

2. Kerala - Overview

Described by the national geographic traveler as one of the 50 must

see destinations of a lifetime, Kerala is one of the most sought aftertourist destinations in the world.

An equitable climate, a long shoreline with serene beaches,stretches of backwaters all make Kerala a unique experience for thetraveler.

Facts and Figures

Area 38,863 sq.km

Population 3,18,38,619

Major Destinations

Beaches Kovalam, Varkala, Fort Kochi, Kappad, Bekal

Wild Life Sanctuaries Thekkady, Parambikulam, Wyanad, Silent Valley

Hill Stations Ponmudi, Munnar, Thekkady, Peerumade

GDP growth rate 8.1 %

Quality of life and standard of life indices the best in India.


5/34

2. Kerala - Connectivity

Major Cities

Thiruvananthapuram, Kochi, Kozhikode.Transport Connectivity

Three international airports Thiruvananthapuram, Nedumbassery(Kochi) and Kozhikode.

Sea ports Kochi, Kollam, Alappuzha, Beypore

National highways passing through Kerala 8; Total distance

covered by all national highways

1524 kms.Distances between major cities

Thiruvananthapuram Kochi 220 kms.

Thiruvananthapuram - Kozhikode 382 kms.

Kochi Kozhikode 181 kms.

Distances to metro - cities (outside Kerala)

Kochi

Bangalore

533 kms.

Kochi Chennai 684 kms.


6/34

2. Kerala - Tourism

Total number of foreign tourists who visited Kerala in 2008

5,98,929. Percentage of European tourists 57.34%.

Maximum number of tourists came from U.K 1,41,147.

Top ten countries from where tourists came U.K, France,Germany, U.S.A, Maldives, Sweden, Italy, Australia, Switzerland,Canada.

Percentage increase in the number of foreign tourists over last year

16.11%.

Total number of domestic tourists who visited Kerala in 2008 75,91,250.

Foreign exchange earnings for the year 2008 Rs 3066.52 crores.

Total revenue from tourism in 2008 Rs 13,130 crores.

Peak season from October to March.


7/34

2. Hospitality Trends

Star category hotels in Thiruvananthapuram 5

Room rents Rs 1800 to Rs 8000 Star category hotels in Kochi 9

Room rents Rs 1190 to Rs 10000

Total number of 5 star hotels in Kerala 9

Total number of rooms in all the 5 star hotels in Kerala 837

Total number of island resorts in Kerala 5

Total number or rooms/cottages/suites in all the island resorts inKerala 221

Room rents Rs 4050 to Rs 12500

Currently there are no seven star hotels in Kerala


8/34

2. Real Estate Trends

Hottest property destination in Kerala Kochi.

Approximate amount of money invested per month in Kerala in realestate sector Rs 135 crores.

Upcoming real estate hot spot in Kerala Thiruvananthapuram.

Drivers of growth for the real estate sector IT sector, NRIs.

Time share concept is yet to be explored in Kerala.

Rental rate for premium residential space in Thiruvananthapuram Rs 30,000


9/34

3. Project Introduction

The project is envisioned to be a

one of a kind high end luxurydevelopment.

The resort will be one among thevery few island resorts in Kerala.

Holiday ownership concept canbe applied to maximize return oninvestment and as a new model

of development. Development of physical design

to closely complement thepeculiar features of the site.


10/34

4. Site Location

The site is located at

Kakkathuruthu, near Kollam onthe backwaters of AshtamudiLake.

Distance to Kollam, district headquarters 11 kms.


11/34

4. Site Location

Satellite image zoomed in

Ashtamudi lake

Approximately 10kms by

road


12/34

4. Site Location

Satellite image zoomed in

Closest land 200 m

Perumon Railwaybridge


13/34

4. Site Location

Total land area 7.5 Acres

303 m

151 m

303 m

151 m


14/34

5. Site Analysis

Access to the island is by ferry

from the land on the westernside.

The island can be accessed by a 5min boat ride.

A staging area needs to bedeveloped on the land adjacentto the ferry.

151 m

Ferry FerryExisting

Road access

Water route


15/34

5. Site Analysis

Low tide currents

151 m

Ferry

Tides - Ebb

Ferry


16/34

5. Site Analysis

Utilities

Water

from the well dug at site.

Electricity - provided by the stateelectricity board, a high tensiontransmission has to be providedto the substation at site.

PHE system has to bedeveloped on site.

151 m

Ferry Ferry

Location of well


17/34

6. Site Photograph


18/34

7. Concept

One of a kind high end luxurydevelopment.

Holiday ownership concept.

Half of the total available area tobe used for farming relatedactivities.

The rest to be used fordevelopment activities.

Tourism based development tobe ecologically sensitive.

The project to have a designlanguage that brings nature tothe interiors.

The architecture to reflect thelocal culture and tradition.


19/34

7. Concept

The proposed development to meetthe following financial objectives:

Create lasting value.

Sustainable economicproposition.

Appreciation of land costvaluation.

Return on investment at 20% perannum on infrastructure and builtup area.


20/34

8. USP

Island resort one among thevery few in Kerala.

Holiday ownership concept yetto take root in Kerala noveltyfactor.

Cost effective constructionmethodology using as manynaturally available materials as

possible. Ecologically sensitive design and

construction.

Culturally sensitive architecture.

Ayurvedic spa.


21/34

9. Case Studies

One and Only Resort (Mauritius,Maldives and Dubai) and SixSense (Mauritius and Maldives)

Average room rates-

Deluxe room 730 Euros

Suites 1875 Euros

Private villas 6000 Euros

Six Sense positioned as a high

end luxurious experience withemphasis on their renowned spa.

One and Only resort positionedas high end island developmentwith facilities like golf course,water sports activities and seafood specialty restaurant.


22/34

10. Architecture

External landscape


23/34

10. Architecture

Cottages


24/34

10. Architecture

Ayurvedic Spa


25/34

11. Design Ideology

Strategy

Relaxation. Nature.

Exclusivity.

Activity.

Retreat.

Slogan

Our Island

Strengths

Exclusive island. Mangroves and water.

Secluded and private.

Part of back water system.

Flora and fauna.

Constraints

Limited accessibility.

Tidal fluctuations.

Wet season.

Opportunities

Vehicle free movement

Marina.

Water sports activity.

Secured island property.

Aims

Primary Develop a profitable resort.

Secondary

Position the development as aunique destination in Kerala.

Unique Island life style.

Relaxation in nature.

Co-exist with nature.

Position development as highend luxury.

Exclusive and private.

Access to activities for the wholefamily for all the seasons.


26/34

12. Design Proposal

The proposed island resort to havethe following facilities:

Accommodation:

50 guest cottages with optionsfor 1, 2 and 3 rooms.

Support facilities

24x7 concierge.

24x7 room service.

Multi-cuisine restaurant.

Conferencing facilities

Ayurvedic Spa.

Swimming pool.

Boutique shops.

Recreation centre.

Boat house.

Other service/back of housefacilities


27/34

12. Design Proposal

Ferry

Reception

PoolRestaurant

Bar

Kitchen

Services

Shops

Conference

Tennis

Court

Lawn

GazeboClubhouse


28/34

13. Master Costing


29/34

14. Master Schedule


30/34

14. Master Schedule


31/34

14. Master Schedule


32/34

14. Master Schedule


33/34

15. Summary

The proposed island resort can bebuilt at an estimated cost of Rs

7,90,80,860.

The resort can be positioned as ahigh end luxury islanddevelopment, with an averageroom rate of around Rs 6000 perday.

Assuming full occupancy onlyduring the peak season, theincome generated per year willbe Rs 4,50,00,000.


34/34

Thank you..!

RajasooyamHotels and Resorts Private Limited Varkala

[email protected] / 0470-2602038

rajasooyam resorts island project

Documents