rajinesh ravendran phd candidate computer science discipline queensland university of technology...
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![Page 1: Rajinesh Ravendran PhD Candidate Computer Science Discipline Queensland University of Technology INTERACT 2011 Doctoral Consortium Online Banking Customization:](https://reader036.vdocuments.net/reader036/viewer/2022070307/551ad4df55034656628b62b1/html5/thumbnails/1.jpg)
Rajinesh Ravendran
PhD CandidateComputer Science DisciplineQueensland University of Technology
INTERACT 2011 Doctoral Consortium
Online Banking Customization: Exploring a Tag-Based Approach
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Outline
Introduction
Methodology
Analysis
Outcome
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Website Customization
“the ability for a website to be shaped in a way that better fulfils the wants of individual users” (Rahim et al., 2009)
MotivationLack of customization in Online Banking
FocusWebsite interaction customization
SignificanceGreater user satisfaction
![Page 4: Rajinesh Ravendran PhD Candidate Computer Science Discipline Queensland University of Technology INTERACT 2011 Doctoral Consortium Online Banking Customization:](https://reader036.vdocuments.net/reader036/viewer/2022070307/551ad4df55034656628b62b1/html5/thumbnails/4.jpg)
Types of Customization
Remembering
Comprehension
Associative
Less Interesting
More complex
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Remembering-type
“the ability to provide customization through simple remembering of a user’s information..” (Fung, 2008)
Fig 1. Bill payment: Initial view Fig 2. Bill payment: Customized view
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Comprehension-type
“the ability to recognize user’s behaviors and provide assistance towards fulfilling the user’s needs” (Fung, 2008)
Fig 3. Internal fund transfer Fig 4. External fund transfer
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Associative-type
“the ability to provide customization through association of user’s behavior with other individuals..” (Fung, 2008)
Fig 5. Tag recommendation (Auto-suggest)
Fig 6. Tag recommendation (Popular tags)
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Outline
Introduction
Methodology
Analysis
Outcome
![Page 9: Rajinesh Ravendran PhD Candidate Computer Science Discipline Queensland University of Technology INTERACT 2011 Doctoral Consortium Online Banking Customization:](https://reader036.vdocuments.net/reader036/viewer/2022070307/551ad4df55034656628b62b1/html5/thumbnails/9.jpg)
• Pretest-posttest control group experiment– 5 group design (1 control + 4 treatment)– Pretest questionnaire (25 items on
familiarity with Web and online banking)– Posttest questionnaire (16 items on utility
and usability + 4 items on design)
Prototyping + Experimentation• Software prototyping
– Iterative approach (3 iterations)– Incorporate feedback from experiment– Incrementally improve prototype
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Experiment Design• Scenario
– Bill payment via XBank Online Banking Website
• Activities1. Without tag assignment (normal)2. With tag assignment3. With a particular customization introduced
• Treatment Group
G2G1 G3 G4
C1 C2 C3Group 1-4
Customization1-3
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Outline
Introduction
Methodology
Analysis
Outcome
![Page 12: Rajinesh Ravendran PhD Candidate Computer Science Discipline Queensland University of Technology INTERACT 2011 Doctoral Consortium Online Banking Customization:](https://reader036.vdocuments.net/reader036/viewer/2022070307/551ad4df55034656628b62b1/html5/thumbnails/12.jpg)
Analysis and Interpretation
• Hypothesis - Tags-based interaction improves utility and usability of online banking
• Variance Analysis (ANOVA) - Fixed and Random model
• Customization Impact - Individually and collectively
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Outline
Introduction
Methodology
Analysis
Outcome
![Page 14: Rajinesh Ravendran PhD Candidate Computer Science Discipline Queensland University of Technology INTERACT 2011 Doctoral Consortium Online Banking Customization:](https://reader036.vdocuments.net/reader036/viewer/2022070307/551ad4df55034656628b62b1/html5/thumbnails/14.jpg)
• A set of guidelines for design & implementation– Online banking providers– System designers
Outcome
• Suitability of the approach and its significance towards user satisfaction
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Rajinesh Ravendran
PhD CandidateComputer Science DisciplineQueensland University of Technology
INTERACT 2011 Doctoral Consortium
Thank you!
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