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Rakuten Travel
November 27th 2013
Takanobu Yamamoto
President of Rakuten Travel
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Rakuten Overview
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Become No.1 Internet Services Company
Rakuten’s Global Expansion
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Rakuten Membership
*: Rakuten Members excluding non-active users who never use any Rakuten services, and excluding members who logged but later withdrew their
membership within a month
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The Rakuten Eco-System
E-Commerce
Credit
Card
Banking
Securities Telecom
Travel
E-Money Digital Goods
Portal &
Content
Database
Loyalty
Program
Log-In
Rakuten is Japan’s No.1 Internet enterprise group
with 87.4 million members and a unique point program
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Rakuten’s Model General E-Commerce Model
Our Mission is Empowerment
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Rakuten Travel’s Difference
Supplier
User
Other OTAs
User
Rakuten Travel
Supplier
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Customize and Update Any Time
Customized Hotel Page Flash
Pictures
Text
Plans
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Mobile
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Steady Growth of Smartphones in Japan*
2013 Mobile Devices Sold (Japan)
2014 (e)
Mobile Devices Sold (Japan)
Smart Phones
29.9 Million
Feature Phones
9.7 Million
*http://www.m2ri.jp/newsreleases/main.php?id=010120131031500
Smart Phones
32 Million
Feature Phones
8.9 Million
75.5% 78.2%
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Very Fast Growth of Smart Phone in Rakuten Travel
Feature Phone
Smart Phone
Smart Phone Ratio
Gross Bookings with Mobile Devices
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Mobile Usage on Rakuten Travel
Mobile Device Ratio
in November 2013*
About 30%
*Includes Smartphone, Feature phone, Tablet and Fusion Call as of November 20th, 2013.
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Mobile UX Strategy
Information Architecture
UI Design
“Mobile First”
Responsive Device-Oriented • Simpler Design
• High Productivity
• Detailed UX
• Quicker Response
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Applications for Smart Phone
Over
3 Million downloads
Oct. 2013 YoY Growth:
+61.8%
iOS android
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Utilizing Native Functionalities
Passbook
Raku-Pack Check-in
Widget
Hotel Search
via GPS Location
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Social Media
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Brand and Hotels Promotion via SNS Accounts
Communication channel to enhance user loyalty
Around 250,000 fans
Hotel Plans, Recommendations
and Tips from our staff
Around 69,000 followers
Photos and Travel Information
to create interest of several areas
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Our Customers’ Voice
Strengthening viral linkage with our contents
Over 7 Million hotel reviews generating
viral effects through SNS linkage
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Campaigns and Activities
Reaching over 15,000 likes in less than two weeks
Stories Spread
on Social Media
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Technology, Contents and Users
Devices, Situations and Media
Communication Platform
Hotels, Plans and Activities
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