rakutentechconf2012 - englishnization - eiji shinohara

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1 Englishnization and I イイイイイイイイイイイイイイイイ Eiji Shinohara 2012.10.20

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Introducing Rakuten's Englishnization

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Page 1: RakutenTechConf2012 - Englishnization - Eiji Shinohara

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Englishnization and Iイングリッシュナイゼーションと

Eiji Shinohara2012.10.20

Page 2: RakutenTechConf2012 - Englishnization - Eiji Shinohara

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Introduction

Educational Background

HighSchool: Attached to University( 附属校 )

Never experienced Univ entrance exam…

University: Bachelor of Law( 文系 )

Japanese universities are easy to graduate…

I didn’t study English so hard…

Eiji Shinohara – Software Engineer

Page 3: RakutenTechConf2012 - Englishnization - Eiji Shinohara

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Introduction

Internet! Google! Open source!!

Touched something to me.

From SIer To Rakuten

In 2006

Page 4: RakutenTechConf2012 - Englishnization - Eiji Shinohara

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Before E13N

DevOps

Rakuten ID

Rakuten SuperPoint

Providing APIs for Taiwan Ichiba

As a platform, our target was

not only Taiwan but Global

In 2007

Page 5: RakutenTechConf2012 - Englishnization - Eiji Shinohara

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Before E13N

In 2008 Collaborate with LinkShare

Rakuten bought LinkShare in 2005

LinkShare opportunity in NY!!

Applied for that open position….

Page 6: RakutenTechConf2012 - Englishnization - Eiji Shinohara

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In 2008

Before E13N

I couldn’t make it due to my poor English… But,,,

“Global opportunities were already existed”

Page 7: RakutenTechConf2012 - Englishnization - Eiji Shinohara

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In 2009

Before E13N

Got used to read tech things in English

Now a days, that is normal, isn’t it?

There are NOT enough Japanese Documents…

Page 8: RakutenTechConf2012 - Englishnization - Eiji Shinohara

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In 2010

E13N

Date Listening Reading Total

Jan ’10 380 310 690

May ’10 395 265 660

Sep ’10 395 365 760

May ’11 450 380 830

Study hard with iKnow

• Business trip to NY for 2 weeks Made me highly motivated Using English became realistic

Page 9: RakutenTechConf2012 - Englishnization - Eiji Shinohara

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E13N & Opportunities

In Japan

Working with International Employees

My mentee is from India

Communicating in English

Email, Yammer, Agenda,,,

In 2011 & 2012

Page 10: RakutenTechConf2012 - Englishnization - Eiji Shinohara

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E13N & Opportunities

In Abroad

San Francisco

Smartphone, Agile/Scrum, Meetup

Toronto

Kobo, Search, QA, Trouble Shoot

In 2011 & 2012

Page 11: RakutenTechConf2012 - Englishnization - Eiji Shinohara

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I think,,,

We engineers can communicate…

“Proper English” might not be so important…

Just between us… ( ココだけの話… )

# Skype chat after fixing bugs…

Page 12: RakutenTechConf2012 - Englishnization - Eiji Shinohara

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How to study English

Any Special?

Vocabulary Conversation

Page 13: RakutenTechConf2012 - Englishnization - Eiji Shinohara

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Finally Rakuten has been proceeding Globalization

Not only English

I don’t feel we’re crazy

Being an Engineer is beneficial to ride the Global wave

Japanese Engineers are skilled enough

Becoming like a native English is not so easy…

Nervous about discussion after this…lol

But,, need to have fun!!

Page 14: RakutenTechConf2012 - Englishnization - Eiji Shinohara

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