[rakutentechconf2013] [lt] giving life to your ideas to survive in evolving era
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Rakuten Technology Conference 2013 "Giving Life to your IDEAS to Survive in Evolving Era" Soh MasukoTRANSCRIPT
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Giving Life to your IDEASto Survive in Evolving Era
masukon | Soh MasukoRakuten Institute of Technology
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Base Technology are Changing with Each Era
Past Present Future
PC ThingsSmart Devices
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Past Present Future
Refine your IDEAS constantlyto fit each era
Base Technology are Changing with Each Era
PC ThingsSmart Devices
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is proposing new Concept
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Case Study: HITOKE Project
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Past Present Future
Base Technology are Changing with Each Era
PC ThingsSmart Devices
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HITOKE Project was Born
HITOKE visualizes online purchase history using human-shaped-icon
ICHIBA CWD
ICHIBA DU
RIT
2009
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Evaluation of HITOKE
HITOKE is used in several services
w/ HITOKE
CTR +2pt
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Past Present Future
Base Technology are Changing with Each Era
PC ThingsSmart Devices
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Extend into Physical World
Overlay online purchase historyand social information on physical products
2011
AR: Augmented Reality Technology
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Past Present Future
Base Technology are Changing with Each Era
PC ThingsSmart Devices
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Introduced to Food Exhibition2013
ICHIBA PR
RITICHIBA CWD
Mixed reality concept with wall-size public display
Only 2 weekimplementation
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Demonstration movie
Please watch the video !
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Great!
Media Exposure
7.71 M JPY(4m17s)
0.8 M flyersw/ HITOKE adv.
Collaborate w/ local idol(Omotenashi Busho Tai)
Appeared in the live TV showfor 4 minutes!
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