ralph credentials deck 2012
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RalphCapabilities Deck
We have offices in London,
New York and LA. We even w
on a BAFTA for
our work on Charlie
Brooker’s ‘Dead Set’.
Ralph is an award winning creative production company that produces engaging, useful and entertaining content to build and promote brands.
We’re social media experts too, which is why Facebook made us one of their much sought-after and highly exclusive Preferred Developer Consultants.
1 of only 65 in the world!ralphandco.com 1
Exec TeamRalph
Jay ArmitageExec ProducerLos Angeles
Chris HassellCreative DirectorLondon
Iain Barrington LightCEO NYNew York
Pioneered personalised interactive video.Produced true viral campaigns.Won a BAFTA and other stuff.Did something never been done before on YouTube.Got to number 2 in the iTunes App store.One of a limited bunch of Approved Facebook Developers.Adobe Agency Partner.Apple Developer.Nominated for an Emmy 2011.
So What?Ralph
ClientsRalph
What we do?Ralph
Strategy Creative Production
Dexter
FX and ShowtimeDexter
Our first real dabble in personalised interactive video. Dexter helped us cut our teeth and a whole lot more.
Give your mates ‘The Dexter Treatment’ and scare the crap out of them by emailing them a link to a video news report all about them.
Over 3.5 million videos created across the globe, masses of free publicity and awards, huge awareness.
Not bad for our first effort and we haven’t looked back since.
Sony Pictures TVBreaking Bad
Award winning interactive video for the Emmy winner Breaking Bad.
This was our second project for Breaking Bad having previously produced Walts Wisdom.
First person POV experience putting you right in front of the main character Walter White, who knows all about you!
The video is interactive and depending on where you look you get a different ending.
But whichever way you look it doesn’t end well for you!
Breaking Bad
www.waltswarning.com
GoogleYouTube - GoodWork
Google approached us to create a campaign to get Nonprofits and Creative teams together.Nonprofits from around the globe can benefit by getting a video ad to promote their cause.Creatives can benefit by getting their work showcased and if lucky enough shown at Cannes to all the industry big hitters.It’s a win win situation for all involved.We conceived, wrote, directed, designed and developed the digital campaign.We developed on the YouTube platform using their API. YouTube - GoodWork
http://www.youtube.com/goodwork
Wednesday, 11 May 2011
USA Networks/FordWhite Collar
As an extension of the “White Collar On Location” concept, we featured a map of NYC in which users have a choice of following the CON EXPLORER (Black Ford Explorer) or the AGENT EXPLORER (White Ford Explorer).
Each Explorer along with the guide takes the user to different parts of the city to discover interesting facts about a ‘Con Man’ or ‘Agent’ lifestyle/skills.
6 videos and 6 interactive tasks.
White Collar
FXLights Out
This is our first project for FX in LA and it’s a big one.To promote their new show ‘Lights Out’ we produced an interactive boxing game where you fight against the lead character from the show, the real deal.We launched on MySpace and then rolled out to the main FX site, various Facebook Apps, iPad and iPhone versions.It all started with a huge 2 day shoot in the Bronx NYC and launched in LA 3 months later!So far over 1.5 million players and it’s growing everyday.Sponsored by Chrysler Cars. www.lightsoutgame.com
Lights Out
FXLights Out
iPad and iPhone games.
Users fight against the real deal.
Lights Out
BBDO NYC tasked us to produce the interactive part of a new campaign they were creating for AT&T to promote the Blackberry Bold 9700.
Michael Mann directed the video, we co-directed and consulted on set.
We then produced the interactive version of the campaign, users logged in through Facebook Connect and they and their friends became part of the movie/video using their Blackberry Bold to stay one step ahead!
Stay one step ahead here:- www.onestepaheadmovie.com
www.onestepaheadmovie.com
BBDOAT&T
Fringe : Division
A 5 part interactive video experience, rolled out over 4 weeks in the build up to the season finale.The interactive includes personalisation and games throughout.
Fringe
Emmy Nominated
THQRedfaction
Facebook game.Aliens and friends are advancing on you and you have to make sure you shoot the right ones.Unlock levels and get more weapons etc.If you kill any friends they are informed on Facebook so be careful!
Redfaction
Universal PicturesBruno
Our second iPhone app, we reached number 2 in the App store, very pleased, very Bruno!
Bruno
Paramount PicturesThe Devil Inside
iPhone and iPad apps for The Devil Inside.The app hits you with a video screamer right out of the blue and records your reaction to the scare, you can then share your scare video with friends on Facebook, Twitter etc.
The Devil Inside
Warner Bros and AT&TThe Vampire Diaries
A four part interactive mystery to establish your bloodline: Vampire, Werewolf or Witch!30k visits on day one with an average time of 3.2 mins on the site.So far over 550k uniques with an average time of 3.29 mins.
http://bloodlines.cwtv.com/att/
The Vampire Diaries
RalphMore Information
For more information about how we can create content for you that packs some punch please contact one of our offices:-
London
Los Angeles
New YorkChris Hassell, Creative Directort: 020 3006 6730e: [email protected] 4.05 The Tea Building, 56 Shoreditch High Street, London E1 6JJ
Jay Armitage, Executive Producert: 310 779 6036e: [email protected] Broadway, Santa Monica CA 90404
Iain Barrington Light, CEO NYt: 212 226 2089e: [email protected] W Broadway, Suite 300, New York NY 10013
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