Ramadan Campaigns on Social MediaTelecom industry

Created by : M. Ansary Mob: 0100 85 67 842

The Main Campaigns Social media Campaigns at Telecom.

field

The main points :• The daily activates and posts at ( Facebook / Twitter / YouTube )• Quick evaluation ( +ve points / -ve points )• Social media feedback

o @ Facebook, twitter, YouTube, Use it as a comics• Data ( collection / analysis )• Conclusion

• Official FB Page:https://www.facebook.com/Vodafone.Egypt

• Fawazer Ramadan (Quiz ) :Contest consists of two questions every week and the most guy who will get the right answers for questions will win Samsung Galaxy Tab

Vodafone

• Official Vod. Twitter account :

https://twitter.com/VodafoneEgypt• Tweet Temp. and healthy tips :

Vodafone

• Official Vod. YouTube channel :

http://www.youtube.com/vodafoneegypt• There is two online ads :

Vodafone

1st ads : Olympic Team 2nd ads:( series ) Decor collapsed

+ve Points• The Prize of Ramadan

Competition ( Galaxy Tablet ) is valuable and suitable prize for this segment (Facebook user )

• Good replying on twitter account

Vodafone

Quick evaluation

Quick evaluation

Vodafone

-ve Points• Replying on Facebook comments via personal account

• Tweets ( healthy tips ) more than 140 characters … cause less Re-tweet

Social media feedback ( Facebook )2nd ads:( series ) Decor collapsed

Vodafone

Social media feedback ( Twitter )

Vodafone

Social media feedback ( YouTube ) 1st ads : Olympic Team

Social media feedbackUse it as a comic on social media (إفيه) I think it’s a good thing for any ads. but for this Vodafone ads it didn’t use a lot

Vodafone

• Official FB Page:https://www.facebook.com/mobinilofficial

• Mainly post ( good morning followers)

Mobinil

• Official Twitter account :https://twitter.com/mobinil

• Tweets ( Arabic & English )• Re-Twteet ( followers tweets )

Mobinil

• Official YouTube channel :• http://www.youtube.com/mobinil

• They have 3 ads. And one short documentary :

Mobinil

Quick Evaluation+ve points

• Replying on around 100% of comments & mentions

Mobinil

Quick Evaluation+ve points

• Publish the full ads ay social media before TV

Mobinil

Quick Evaluation+ve points

• Tweet on special hashtag # _ بعض_ مع دايما• Produce special video ( short documentary) for social media user

Mobinil

Quick Evaluation-ve points

• Few posts at Facebook( may be only one post daily )• Routine and repeat the same post ( good morning fans )

Mobinil

Social media feedbackUse it as comic at a lot of FB pages

Mobinil

Social media feedback ( twitter )catchy phrase : ( مجدي يا ( اجري

Social media feedback ( YouTube )

Mobinil

• Official FB Page https://www.facebook.com/etisalatmisr• Official YouTube : http://www.youtube.com/Etisalatmasr• They produce videos series as special contest ( Fawazeer )

Etisalat

• Official FB Page : https://twitter.com/EtisalatMisr• Mainly work as customer service channel ( replying on all

mentions ) with friendly style

Etisalat

• Series of ads

Etisalat

Quick Evaluation • +ve point– Produce special video series for social media user

as contest ( Fawazeer Ramadan )• -ve point – Replying on comments fromtwo different personal account

Etisalat

Social media feedbackCatchy phrase ( امور يا هنزعل فاكرنا ( انت

Etisalat

Data Collections

Vod. Mobinil EtisalatFB ( million) 1.5 0.5 1

Twitter ( followers ) 148,000 34,000 60,000YouTube views ( million) 4.1 2.7 1.2

YouTube subscribers ( thousand ) 10 5.8 7.8all Ramadan ads views ( million) 1.3 1.5 0.6

the most Ramadan ads 240,000 1,500,000 130,000

• Mobinil is the lest in terms of followers, fans, subscribes

• Mobinil ads the most Buzz ads ( 1,5 millions views )• One ads at Mobinil YouTube have around 55% of all

channel views • YouTube Viewers at Mobinil ( 1.5 millions ) is more

than double of viewers at Etistalat ( 0.6 million ) but Etisalat subscribers ( 7.8 ) more than Mobinil subscribers (5.8)

Data Analysis

• Mobinil have a perfect ads – content ( دايمابعض but they can’t use it to increase ( مع

fans, followers, subscribers • So, we can say Mobinil have a good

advertising campaign but it have the worst social media campaign .

Conclusions

Created by : Mohamed AnsaryMob : 0100 85 67 842

Mail : Ansaryyy@gmail.com

Thank You