rando rannus: turundus
TRANSCRIPT
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Smart AD
Ajujaht finalistid & turundus strateegilisel tasemel
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J. Wanamaker (1838 – 1922)
Half the money I spend on advertising is wasted; the trouble is I don’t know which half
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PPPP – turunduse tugitalad
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Turundus & müük
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Kliendi tegelik otsustusprotsess
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Meediad
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Meediad (II)
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Reklaam kui mõjutusvahend
Brand awareness vs performance – a true marketer’s dilemma
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Ostetud meedia kanalid
1) TV
2) Raadio
3) Outdoor (s.h. DOOH)
4) Print (ajalehed & ajakirjad)
5) Internet
6) (Otsepost)
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Baltikumi meedia- & reklaamimaastik
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Reklaamikeel – kultuurilised erinevused
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Smart AD – history &
some facts
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Smart AD – the first Addresstising Company in the world
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Smart AD in a nutshell
One of the largest internet advertising companies in Baltic's, generating ca 1M EUR revenue p.a. Have developed unique state of the art advertising technology solution (Evolution Profile). Launched: 2008
Revenues: Reaching almost 1M EUR in 2012 Headcount: ca 20 Clients: All major advertisers and media agencies Publishers integrated: 700 Reach: more than 80% Offices in: Estonia, Latvia and Lithuania (3 separate legal entities, owned 100% by the Group) Partners in: Finland, Sweden, Russia, Ukraine, Poland
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200 000
400 000
600 000
800 000
1 000 000
1 200 000
2008 2009 2010 2011 2012 E
Smart AD sales (EUR)
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Smart AD – service portfolio 1) Audience buying Conduct high-impact brand awareness campaigns to specific audiences
identified by Evolution Profile technology. Pay based on ad impressions delivered.
2) Traffic buying Bring people to your website either locally or internationally. Pay only for the
clicks delivered. 3) Contextual buying Target your audience in contextually relevant places across the internet. Use
either in-text ads or let us compile you tailor made channel (e.g. health portals package). Pay based on either impressions, clicks or flat fee.
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Client Portfolio
AGENCIES
LARGEST BRANDS SERVED
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Seasoned Team – Founders
Rando Rannus – Co-Founder, Group CEO 12 years of experience in business development; Ex-Manager
and business consultant in PwC.
Priit Kivinurm – Co-Founder, R&D 11 years of experience in IT and development project management.
Elar Haljas – CTO; 7 years experience from IT strategy to helpdesk coordination, technology development and IT project management; Experience as IT consultant in PwC and CIO of Mandatum Life Insurance Baltic.
Dag Ainsoo – Co-Founder, CFO; 12 years experience in finance and business, incl. 2 years in PwC Silicon Valley office; Experience of Fundraising and financial consulting of various companies (incl. publicly listed).
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Angel Investors Toivo Annus – Co-founder of Skype where he built and managed core engineering team. Active investor focusing on technology investments. Founder of Ambient Sound Investments.
Herty Tammo – Entrepreneur and angel investor. Partner at United Tickets, PoohTech and many other companies, President at Estonian Startup Leaders Club. Founder of Start-up Wise Guys accelerator.
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Contact Information Rando Rannus, Group CEO
+372 56 619 970
Skype: rrannus
www.smartad.eu