rangle plan, assortment and marketing
TRANSCRIPT
FASHION MERCHANDISING ASSIGNMENT 3
RANGLE PLAN, ASSORTMENT AND
MARKETING
BY,VANJUL JAINCHE13MM16
ASSORTMENT
RANGE PLANThe purpose of a range plan is to compile a commercially acceptable collection of garments within financial and design parameters, prior to production.These are a number of criteria that need to be included in a range plan in order for the buyer to get a clear view of the planned collection.
ASSORTMENT
•Number of garments to be included in the range.•Proportion of different types of garments to be included (tops to bottoms, fashion to classic styles)•Specific garment styles to be included.•Fabrics and color added for garment.•Cost price for each garment.•Selling price for each garment.•Sizes •ETC.
ASSORTMENT
FASHION FORECASTINGFashion forecasting is a global career that focuses on upcoming trends. A fashion forecaster predicts the colors, fabrics and styles that will be presented on the runway and in the stores for the upcoming seasons. The concept applies to not one, but all levels of the fashion industry including haute couture, ready-to-wear, mass market, and street wear.
ASSORTMENT
SPRING- SUMMERWOMEN COLLECTION
THEME: DANDALION DAY“ I WAS A DANDALION PUFF , SOME SAW THE BEAUTY IN ME AND
STOOPED QUIETLY TO ADMIRE MY INNOCENCE” - NICOLE BAILEY WILLIAMS
THIS INSPIRED TO DEVELOP THIS ASSORTMENT TAKING DANDELION DAYS AS THEME
COLORS TAKEN FROM PALETTE:TINTS AND SHADES OF :
BLUEPINK
PURPLE
MERCHANDISE – MIX
The combination of all the products made available in a store and a set of products offered within a product category. These
products form a set because they share similar physical characteristics.
1. COLORS USED IN ALL PRODUCTS : TINTS AND SHADES OF PINK, PURPLE AND BLUE.
2. SIZES:DRESS: SMALL, MEDIUM, LARGE, XTRA LARGE.TOPS : SMALL, MEDIUM, LARGE, XTRA LARGE.TROUSERS: 28, 30, 32, 34, 36 .BAGS: NORMALSHOES: UK- 4 TO 7.
COSTING
DRESS 1:
FABRIC USED: SHEER COTTON: RS. 80 PER METER : 2.5 METERNET: RS. 65 PER METER : 30 CM
RS. 200 RS. 19.5
TRIMS USED :FUSING : RS. 30 PER METER : 25 CMZIPPER : RS. 12 PER PIECE
RS. 7.5RS. 12
THREAD RS. 6
PRINTING RS. 140
CUTTING RS. 90
STITCHING RS. 210
FINISHING RS. 80
TAG RS. 3
LABEL RS. 1.5
COST PRICE RS. 769.5
PROFIT MARGIN 30 % RS. 230.85
SELLING PRICE RS. 1000.35
FINAL PRICE RS. 1099
COSTING
DRESS 2:
FABRIC USED: COTTON LYCRA: RS. 120 PER METER : 2 METER NET: RS. 65 PER METER : 90 CM
RS. 240 RS. 58.5
TRIMS USED : ZIPPER : RS. 12 PER PIECE RS. 12
THREAD RS. 8
PRINTING RS. 140
CUTTING RS. 140
STITCHING RS. 280
FINISHING RS. 60
TAG RS. 3
LABEL RS. 1.5
COST PRICE RS. 943
PROFIT MARGIN 30 % RS. 282.9
SELLING PRICE RS. 1225.9
FINAL PRICE RS. 1249
COSTING
TROUSERS:
FABRIC USED: TWILL COTTON: RS. 140 PER METER : 2.5 METER RS. 350
TRIMS USED : ZIPPER : RS. 12 PER PIECE BUTTON: RS. 7.5 PER PIECE
RS. 12RS. 7.5
THREAD RS. 6
PRINTING RS. 140
CUTTING RS. 100
STITCHING RS. 200
FINISHING RS. 60
TAG RS. 3
LABEL RS. 1.5
COST PRICE RS. 880
PROFIT MARGIN 40 % RS. 352
SELLING PRICE RS. 1232
FINAL PRICE RS. 1249
COSTING
TOPS:
COTTON T- SHIRT : RS. 200 PER PIECE RS. 200
PRINTING RS. 100
FINISHING RS. 20
TAG RS. 3
LABEL RS. 1.5
COST PRICE RS. 324.5
PROFIT MARGIN 40 % RS. 129.5
SELLING PRICE RS. 454.3
FINAL PRICE RS. 500
COSTING
BAG 1:
FABRIC USED: TWILL COTTON: RS. 140 PER METER : 1.2 METER RS. 168
PRINTING RS. 70
MANUFACTURING RS. 320
COST PRICE RS. 558
PROFIT MARGIN 20 % RS. 111.6
SELLING PRICE RS. 669.6
FINAL PRICE RS. 700
BAG 1:
FABRIC USED: REXINE: RS. 90 PER METER : 1 METER RS. 90
PRINTING RS. 70
MANUFACTURING RS. 300
COST PRICE RS. 460
PROFIT MARGIN 20 % RS. 92
SELLING PRICE RS. 552
FINAL PRICE RS. 600
PRODUCT COST PRICE SELLING PRICE
DRESS 1 RS. 769.5 RS.
DRESS 2 RS. 943 RS. 1249
TROUSERS RS. 880 RS. 1249
TOPS RS. 324.5 RS. 500
BAG 1 RS. 558 RS. 700
BAG 2 RS. 460 RS. 600
SHOES RS. 900 RS. 1400
MARKETING OF
PRODUCTS
CLIENT PROFILETO BE SOLD IN INDIAN MARKET
WOMENSWEARMARKET SEGMENTATION: 16- 35
PLACE: TO BE SOLD IN A MULTIBRAND STOREPROMOTIONAL ACTIVITIES: VISUAL MERCHANDISING,
PRINT MEDIA, INTERNET: FACEBOOK, BLOGS , ETC.
VISUAL MERCHANDISING is the activity and profession of developing the floor plans and 3-D displays in order to maximize sales. Both goods and services can be displayed to highlight their features and benefits. The purpose of this visual merchandise is to attract, engage and motivate customer towards making a purchase.
THANK YOU