ranking · 2021. 6. 17. · rochas man rochas 2016: 28th invictus intense paco rabanne 2016: 31st...

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RANKING

2

TOTA

808,2 millions € in 2017+ 5.7% vs 2016

WOMEN

513,6 millions €+ 5,4 % vs 2016

MEN

278,9 millions €+ 6,4% vs 2016


UNISEX

15,7 millions €+ 4,7% vs 2016

4


RANKING PERFUME BRAND GROUPYEAR OF

LAUNCH

MARKET

SHARE (%)

RANKING

2016

OLFACTIVE

FAMILY

OLFACTIVE

SUB-FAMILY

1La Vie est

BelleLANCÔME L'Oréal 2012 2,9 2 Floriental Woody

2 Good Girl CAROLINA HERRERA Puig 2016 2,9 1 Floriental Fruity

3 CK One CALVIN KLEIN Coty 1994 2,4 3 Citrus Floral

4 Eau de Rochas ROCHAS Inter Parfums 1970 2,2 4 Citrus Chypre

5Coco

MademoiselleCHANEL Chanel 2001 1,9 6 Chypre Fruity

6 Light Blue DOLCE & GABBANA Shiseido 2001 1,8 5 Floral Woody

7 Black Opium YVES SAINT LAURENT L’Oréal 2014 1,8 9 Floriental Ambery

8 J’adore CHRISTIAN DIOR LVMH 1999 1,7 7 Floral Fruity

9 Si ARMANI L’Oréal 2013 1,6 8 Chypre Fruity

10Chloé

SignatureCHLOÉ Coty 2007 1,4 12 Floral Floral

11 For Her NARCISO RODRIGUEZ Shiseido 2003 1,4 11 Chypre Floral

12Agua Fresca

de RosasADOLFO DOMINGUEZ Puig 1995 1,3 10 Floral Citrus

13 Gabrielle CHANEL Chanel 2017 1,2 NEW Floral Green

14 Aire LOEWE LVMH 1985 1,1 15 Floral Green

15 The One DOLCE & GABBANA Shiseido 2006 1,1 18 Floral Woody

5



LAUNCH

MARKET

SHARE (%)

RANKING

2016

OLFACTIVE

FAMILY

OLFACTIVE

SUB-FAMILY

16 Amor Amor CACHAREL L'Oréal 2003 1,1 22 Floriental Fruity

17 O de Lancôme LANCÔME L’Oréal 1969 1,1 14 Citrus Woody

18 ScandalJEAN PAUL GAULTIER

Puig 2017 1,0 NEW Oriental Edible

19 Chanel N°5 CHANEL Chanel 1921 1,0 16 Floral Aldehydic

20 Olympéa PACO RABANNE Puig 2015 1,0 13 Floriental Woody

21 Mon ParisYVES SAINT LAURENT

L'Oréal 2016 1,0 23 Chypre Fruity

22 Lady Million PACO RABANNE Puig 2010 1,0 19 Floriental Edible

23 Euphoria CALVIN KLEIN Coty 2005 1,0 17 Floral Fruity

24 DKNY Women DKNY Estée Lauder 1999 0,9 20 Floral Citrus

25Flower by

KenzoKENZO LVMH 2000 0,9 21 Floral Musky

26 212 VIP Rose CAROLINA HERRERA Puig 2014 0,8 27 Floral Woody

27 Angel MUGLER Clarins 1992 0,8 24 Oriental Edible

28 CH CAROLINA HERRERA Puig 2007 0,8 25 Floriental Woody

29 Acqua Di Gioia ARMANI L’Oréal 2010 0,8 26 Floral Fruity

30 Alien MUGLER Clarins 2005 0,7 30 Floral Woody

6


L’Eau D’IsseyISSEY MIYAKE

2016: 29th

Boss The Scent For HerHUGO BOSS

2016: 28th

TOP 30 IN TOP 30 OUT

N°13

N°41

GabrielleCHANEL

ScandalJEAN PAUL GAULTIER

N°18

N°32

7


30%

25%

13%

7%6% 5% 5%

4%2% 2%

OLFACTIVE SUB FAMILIES OF TOP 30 WOMEN FRAGRANCES

Floral38,7%

Floriental28,3%

Chypre14,5%

Citrus14,0%

Oriental4,4%

OLFACTIVE FAMILIES OF TOP 30 WOMEN FRAGRANCES

8


TOP 30 GROUPS

Puig25,4%

L'Oréal21,7%

Coty11,8%

Shiseido10,6%

Chanel10,1%

LVMH9,1%

Clarins5,4%

Estée Lauder3,7%Inter Parfums

2,2%

2016

9


CK OneCALVIN KLEIN

10,62 million euros (+2,1% vs 2016)

2016

La Vie Est BelleLANCÔME

2016

Coco MademoiselleCHANEL


Eau De RochasROCHAS


Good GirlCAROLINA HERRERA


2016

2016

TOP 5 WOMEN

N°4 N°5

13 million euros (+2,9% vs 2016)

N°1 N°2 N°3

10

Launched in 2012

La Vie Est Belle

LANCÔME

OrangeBlackcurrant

Pear

Orris Jasmine

Orange Blossom

VanillaTonka BeanPatchouli

FLORIENTAL WOODY


N°1

11

Launched in 2016

Good Girl

CAROLINA HERRERA

PearMandarin

JasmineTuberose

Orange Blossom

VanillaAlmondCaramel

FLORIENTAL FRUITY


N°2

12

Launched in 1994

CK One

CALVIN KLEIN

BlackcurrantMandarin

JasmineRose

PatchouliWhite Musk

Moss

CITRUS FLORAL


N°3

13

Launched in 1970

Eau De Rochas

ROCHAS

BasilBergamotMandarin

CorianderJasmine

SandalwoodAmber

White Musk

CITRUS CHYPRE


N°4

14

Launched in 2001

Coco Mademoiselle

CHANEL

OrangeMandarin Bergamot

RoseJasmine

VanillaPatchouli

White Musk

CHYPRE FRUITY


N°5

16



LAUNCH

MARKET

SHARE (%)

RANKING

2016

OLFACTIVE

FAMILY

OLFACTIVE

SUB-FAMILY

1 1 Million PACO RABANNE Puig 2008 4,8 3 Woody Oriental

2 Boss Bottled HUGO BOSS Coty 1998 4,6 2 Woody Fruity

3 Invictus PACO RABANNE Puig 2013 4,5 1 Woody Marine

4 Loewe Solo LOEWE LVMH 2005 3,4 5 Fougere Woody

5 Acqua Di Giò GIORGIO ARMANI L’Oréal 1996 3,2 4 Citrus Marine

6 Sauvage CHRISTIAN DIOR LVMH 2015 2,6 8 Fougere Aromatic

7 Le MâleJEAN PAUL GAULTIER

Puig 1995 2,6 7 Fougere Ambery

8 Bleu CHANEL Chanel 2010 2,5 9 Woody Aromatic

9 Esencia LOEWE LVMH 1987 2,1 10 Fougere Woody

10Boss The

ScentHUGO BOSS Coty 2015 2,1 6 Woody Fruity

11 Pure XS PACO RABANNE Puig 2017 1,5 NEW Oriental Aromatic

12 Loewe 7 LOEWE LVMH 2010 1,5 11 Woody Spicy

13Terre

d’HermèsHERMES Hermès 2006 1,5 12 Woody Spicy

14 Armani Code ARMANI L’Oréal 2004 1,4 16 Woody Oriental

15StrongerWith You

EMPORIO ARMANI L’Oréal 2017 1,4 NEW Fougere Woody

17



LAUNCH

MARKET

SHARE (%)

RANKING

2016

OLFACTIVE

FAMILY

OLFACTIVE

SUB-FAMILY

16 L’HommeYVES SAINT LAURENT

L’Oréal 2006 1,4 13 Fougere Aromatic

17 Agua FrescaADOLFO

DOMINGUEZPuig 1993 1,3 14 Fougere Aromatic

18 L’Eau d’Issey ISSEY MIYAKE Shiseido 1994 1,3 15 Citrus Aqueous

19 Polo Blue RALPH LAUREN L’Oréal 2003 1,2 21 Fougere Aromatic

20Allure

Homme SportCHANEL Chanel 2004 1,2 17 Woody Citrus

21 CK IN2U Him CALVIN KLEIN Coty 2007 1,2 19 Woody Aromatic

22 212 Men CAROLINA HERRERA Puig 1999 1,1 18 Fougere Woody

23 Fahrenheit CHRISTIAN DIOR LVMH 1988 1,1 20 Floral Woody

24 Hugo man HUGO BOSS Coty 1995 1,0 22 Fougere Fruity

25 Eternity men CALVIN KLEIN Coty 1989 1,0 25 Fougere Fruity

26 The One DOLCE & GABBANA Shiseido 2008 0,9 24 Woody Ambery

27212 VIP Men

BlackCAROLINA HERRERA Puig 2017 0,8 NEW Fougere Aromatic

28Invictus Intense

PACO RABANNE Puig 2017 0,8 NEW Fougere Woody

29Armani Code

ProfumoGIORGIO ARMANI L’Oréal 2016 0,8 31 Oriental Woody

30 CH Men CAROLINA HERRERA Puig 2009 0,8 29 Woody Floral

18


22%

19%17%

16% 16%

5%

2% 1%

OLFACTIVE SUB FAMILIES OF TOP 30 MEN FRAGRANCES

Woody48,6%

Fougere37,2%

Citrus8,1%

Oriental4,1%

Floral2,0%

OLFACTIVE FAMILIES OF TOP 30 MEN FRAGRANCES

19


TOP 30 GROUPS

Puig32,7%

LVMH19,2%

Coty17,8%

L'Oréal16,9%

Chanel6,7%

Shiseido4,0%

Hermès2,7%

212 VIP Men BlackCAROLINA HERRERA

2016: 31st

N°27

20


Pure XSPACO RABANNE

Egoïste PlatinumCHANEL2016: 27th

TOP 30 IN TOP 30 OUT

N°11 N°33

212 VIP MenCAROLINA HERRERA

2016: 23rd

N°35

Stronger With YouEMPORIO ARMANI

N°15

N°46

BadDIESEL

2016: 26th

N°55

Rochas ManROCHAS

2016: 28th

Invictus IntensePACO RABANNE

2016: 31st

N°28

2016


2016

21


Acqua Di GiòGIORGIO ARMANI8,82 million euros (+2,2% vs 2016)

SoloLOEWE


2016

N°4 N°5

12,51 million euros (-1,7% vs 2016)

12,34 million euros (-9,4% vs 2016)

1 MillionPACO RABANNE

Boss BottledHUGO BOSS

InvictusPACO RABANNE

2016 2016

TOP 5 MEN

N°1 N°3N°2

22

Launched in 2008

1 Million

PACO RABANNE

MandarinGrapefruit

Mint

CinnamonRose

VanillaAmber

Tonka BeanPatchouli

WOODY ORIENTAL


N°1

23

Launched in 1998

Boss Bottled

HUGO BOSS

AppleBergamot

CinnamonGeranium

VanillaVetiver

CedarwoodSandalwood

WOODY FRUITY


N°2

24

Launched in 2013

Invictus

PACO RABANNE

MintApple

Grapefruit

JasmineMarine NotesBay Leaves

PatchouliGaïac wood

Amber

WOODY MARINE


N°3

25

Launched in 2005

Solo

LOEWE

AniseMint

IncenseLavender

VanillaMoss

Cedarwood

FOUGERE WOODY


N°4

26

Launched in 1996

Acqua Di Giò

GIORGIO ARMANI

LemonRosemaryBergamot

JasmineMarine Notes

Cistus

AmberPatchouli

Cedarwood

CITRUS MARINE


N°5

Sozio6, Rue Barbès - CS8005092532 Levallois-Paris cedex - FrancePhone: +33 (0) 1 81 93 00 60Fax: + 33 (0) 1 81 93 00 98

[email protected]

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ranking · 2021. 6. 17. · rochas man rochas 2016: 28th invictus intense paco rabanne 2016: 31st...

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