My name is Ranui Samuels and I’m a Graphic Designer, Fashion Designer, and Web and Communications developer. I’m passionate about design and creating strong communications content using design, brand strategy and creativity. I thrive on brand creation and brand development, adhering strongly to brand guidelines and working well with others to deliver collateral to deadlines. I enjoy brand strategy and blue sky creativity, working to achieve financial targets, and supporting marketing campaigns through print, web, and other media.

Have a look through the following pages and get in touch for more.

Ranui Samuels

A BIT ABOUT ME

My name is Ranui Samuels and I am currently freelancing from Tauranga. My experience has seen me invest the last 8 years in key creative and print management roles in the UK and New Zealand. I started in print in 1998 in New Zealand, before the advent of digital print, managing the prepress for a large sheetfed screenprint company called Original Screen.

From there, I have intimately been involved in print: offset, digital, screenprint, reprographics and garment and fashion printing. I have managed reprographics and film/CTP studios in London for the digital and

offset sector, as well as running and setting up my own commercial garment screenprint operation in Birmingham.

I ran studios in Harrow and Harrow Wealdstone in London, and worked for an ad/branding agency in London – Beyond Communications. While at Beyond – from 2006 – 2007, I worked on various commercial campaigns including print and advertising for 3Mobile, L’Oreal, Sky, Ralph Lauren, Henderson Global Investments, Boots, Tesco, Armani and other top clients.

I am trained to a high level of proficiency in all CS4/5 applications and understand print intimately. I originally trained as a commercial printer before moving to prepress, design and advertising, so I place a lot of weight on my prepress, separations, and print finishing knowledge.

I am a core creative in the print design sector, but I also design and develop for web. I am a midweight web designer, and design in HTML, PHP, Flash and Javascript.

I have travelled and worked in Australia, Papua New Guinea, New Zealand and the UK, and adapt quickly to new environments.

PERSONAL INFORMATION

• Ranui Mark Samuels• 29/11/1977 – Goroka, PNG• Married – Davinia Samuels.• I have a 15 mo old – Tai.• Resident in Tauranga for 6 mos.• Resident in the UK for 6 years.

ranui@b-o-o-m.org 021 1000 700

CORE SKILLSETS

• Graphic Design• All CS4/5 Applications• Advanced Print & Prepress• Dreamweaver• Flash• Wordpress• Magento• CubeCart• Screenprint/Garment Print• Illustration• Garment Pack Development• Brand Strategy• Account Management

My attitude is very positive and forward-thinking. I believe the best in a situation and am completely conversant with high pressure environments. I manage staff well and constantly seek to get the best out of individuals. I believe that a companies’ future lies with it’s staff, and aim to resolve conflict, motivate others and push on to achieve targets. I am a high energy, self motivated core creative with a passion for branding and connection with modern culture.

GRAPHIC DESIGN

I work in all the main packages, and develop for print, web and fashion. I understand very well the requirements of print and the various substrates and methods required to create printed material and POS. I typically handle design jobs from inception to finished product, and work with the various printers to ensure correct artwork and prepress design. I can take and edit photography, direct photoshoots and create various illustrative vector and raster graphics as the job requires. I also work well with clients, marketing teams and other designers, both designing and directing design. I write copy well and understand publishing programs like InDesign very well – creating press ready documents and books or web ready PDFs.

WEB DESIGN

I’m not a web developer by trade, but have created around 20 websites over the past couple years. I have designed in html, Flash, and become quite adept with CMS systems like Wordpress. I’ve also developed ecommerce sites on various platforms including Wordpress, Magento, OS Commerce, CubeCart and BigCartel. While not a developer, I comfortably handle html, php, jquery and Flash for various elements in sites I’ve worked on. Im au fait with IT and web infrastructure, both on Mac and PC platforms. I also have done quite a lot of work connecting various products from retail to etail, and developing promotions that cross-network social media sites like Twitter, Facebook and MySpace to main websites.

BRAND MANAGEMENT/COMMS

I’ve managed fashion brands in the UK – including my own brand RISE Worldwide. In addition I’ve been part of communications teams that have managed real estate, FMCGs, and retail products. I’ve worked developing brand strategy, marketing strategies, routes to markets, mood boards and brand and marketing documents. I’ve also worked to create and manage targeted email

campaigns, Facebook, Twitter and MySpace sites, and basic SEO using Google Analytics, tags and indexed pages and keywords in search engines.

FASHION DESIGN AND DEVELOPMENT

Fashion has been such a big part of the last few years for me. The doors to fashion opened up to me when we were living in London in 2003. I started a skate/street brand and spent the next few years travelling to some of the biggest shows, manufacturers and brands in Europe, the US and Australasia. As such I became a fashion development freelancer, working with brands to create and manage fashion. I’ve designed clothing, developed graphics, websites, managed brands, overseen retail and marketing plans, distribution, and co owned a skate store in the UK.

QUALIFICATIONS

LONDON COLLEGE OF FASHION – 2006Diploma in Fashion Brand Management

I attended LCF to study Fashion Brand Management.

Over the course of a year we overviewed the retail and fashion sectors, looking at marketing, design, advertising and strategy pertinent to the management of fashion brands.

BICKENHALL COLLEGE OF COMPUTING (BCOC) – LONDON 2005Diploma in Computing/HTML

I attended the BCOC, studying Web Design.

I finished with a certificate in web development, with a standard knowledge of HTML, CSS and PHP development.

MEDIA DESIGN SCHOOL – NZMARCH 2001 – MARCH 2002HND Diploma Computer Graphic Design with Merit

I attended Media Design School for the year starting March 2001 and graduated the following year with a diploma with merit. The course focused strongly on magazine layout with an emphasis on colour, typography, and setup for pre press. The predominant packages were Photoshop, Illustrator and Quark. The course required 16 hours of tutorial attendance per week and 25+ hours of classwork projects. This amounted to a 3 – 4000 level of study: approx 2 – 2.5 yrs in a local institute. The tutors encouraged

the students to apply themselves above and beyond what was expected, and were committed to imparting both classic and current principles of layout and design across all platforms.

NUMONOHI CHRISTIAN ACADEMY - PNGGraduated July 1996

I graduated in 1996 with a US 12th Grade Diploma, with a GPA of 3.7 – .8 ( 96 – 97% avg across 7 subjects ), and a US SAT score of 1280 combined. This equivalency at the time put me in the 97% for Maths and English. This was a private US academy based in Papua New Guinea.

BOOM! BRAND MANAGEMENTFreelance Designer2010 – Present

Currently I’m in Tauranga – Doing various Freelance work.

DAYTHREE BRAND MANAGEMENT – BIRMINGHAM, UKCreative Director2008 – 2010

This was based in Birmingham – DAYTHREE Brand Management. I started this company with a colleague and we

ran it as a boutique design agency in Birmingham’s Jewellery Quarter. I directed various projects including:

• HTML/PHP Web builds • Wordpress/Joomla builds• Ecommerce builds • Brand Development• Fashion Design • Graphic Design• Illustration • Garment printing/manufacture• POS design and printing • Magazine/book design• Flash Web builds• Corporate Identity development• Retail signage design • Fashion Photography/PR• Print Management

BEYOND COMMUNICATIONS – LONDONKey 2D Graphic Design/Print controllerNov 2006 – Oct 2007

I worked for an ad/branding agency in London – Beyond Communications. While at Beyond – from 2006 – 2007, I worked on various commercial campaigns including print and advertising for 3Mobile, L’Oreal,

Sky, Ralph Lauren, Henderson Global Investments, Boots, Tesco, Armani and other top clients.

I was part of a team that built gondola units for the health and beauty sector, organised category management for L’Oreal and others, and worked on various ad and branding jobs, from refreshing existing brands through to building, establishing and supporting new brands through BTL advertising.

I worked as a core 2D creative, handling much of the print and visual treatments of displays and retail units.

RAPIDOCOLOR – HARROW (LONDON)Commercial Print ExecutiveNov 2004 – Nov 2006

My role at Rapidocolor was comprised of providing quotations, managing a percentage of the client base, management of the pre-press dept, and also serving as the company point of contact for all pre-press and technical enquiries. I initially was signed on as an account manager, but rapidly assumed responsibility for the

prepress section. I remained there in this capacity – and oversaw all aspects of the prepress workflow until late 2006.

PRONTAPRINT – HARROW (LONDON)Graphic DesignerMay 2003 – October 2004

I worked fulltime at this print, design, and reprographics studio over about 18 months. I was the sole designer – my role comprising of creative design, setting jobs up for print – prepress operations / sending files to Prontaprint platemakers, running the studio day to day operations as well

as basic duties such as back up/archiving etc. We had Ricoh, Xerox and HP colour and black/white copiers on which we also did a great deal of copying and print jobs which we printed via the internal network; this involved a keen understanding of the way each of the machines work through the different trays, the need for varied PPD settings, and a good understanding of both font and postscript settings. The work was varied and interesting, and has allowed me to interact and operate well within a busy design studio.

HALLENSTEINSSales and Assistant ManagerAugust 2002 – April 2003

I was initially employed as a salesperson in this contemporary menswear fashion store and I soon moved into the assistant managers position in two different locations. The role included running all operations of the store, all aspects of staff management (10 – 13 staff), and driving sales to achieve store targets.

ORIGINAL SCREEN LTDPrepress/ScreenprintJuly 1998 – March 2001/Mar 2002 – July 2002

I was employed in this large format screenprinting firm over 4 years as a pre press filmwork and stencil director. I soon took over the responsibility of running the stencil making dept, and was in charge of checking film positives, supplying the presses with stencils and organising the workload on the presses. This role produced an acute working awareness of pre-press, print design, and print finishing processes. I also developed a hands on role as a printer – which involved understanding and operating the presses, matching colours, printing on varied stock substrates, and also having a thorough knowledge of CMYK and Pantone industry standards. It also established the ability to work to time oriented deadlines, liasing with other pre-press operatives, production staff and management, and to complete work accurately, within deadlines. I left to further my knowledge of the pre-press and design industries.

CONTINUED

OK, NOW FOR SOME FUN STUFF.

BARNETI worked on BARNET development, which included logo development, product and labelling, packaging design, ad concepts and POS retail units. BARNET is cockney slang for your head or hair. The idea was to create the men’s equivalent of a luxury salon – think razor shaves, chesterfields – all very mafia actually! I worked on various packaging designs, store in store retail visuals, advertising ideas and moodboards.

ELEMENTS CREATED FOR BARNET

• Designs• Packaging• Outdoor advertising• POS Advertising• Brand Development• Retail Gondolas

BARNET

FASHIONFashion has been such a big part of the last few years for me.. I’ve designed clothing, developed graphics, websites, managed brands, overseen retail and marketing plans, distribution, and co owned a skate store in the UK.

FASHION ELEMENTS THAT I’VE DESIGNED AND DEVELOPED

• Crew Sweatshirts• Tshirts• Hoodies• Footwear• Cut n Sew Shirts• Jackets• Accessories• Denim• Marketing Material• Business Plans• Logos and Graphics

FASHION

TSHIRT AND GRAPHIC ILLUSTRATIONS FOR CLOTHING - RISE WORLDWIDE 2008 - 2010

TSHIRT AND GRAPHIC ILLUSTRATIONS FOR CLOTHING - RISE WORLDWIDE 2008 - 2010 DESIGNS RANGE FROM SPOT COLOURS TO CMYK PRINTS - VECTOR AND RASTER DESIGNS

KREMLY VODKAWe were contracted to rebrand a Russian Vodka brand. We developed the brand route to market, key advertising, packaging and product advertising and logo development. We explored various marketing options, package redevelopment and suggested the look and feel of the new products. Currently they are still working on the suggested developments to the brand.

ELEMENTS DEVELOPED

• Moodboards

• Brand catalogue

• Routes to Market

• Advertising routes

• Packaging Options

KREMLY VODKA

LEXIS NEXISI worked on graphic development, flyers and other print related marketing material for the launch of a new legal software package. I worked in conjunction with others to launch a new product in the UK that was targeting all students in the legal profession. They came to us to develop a bright colourful route to attract students to subscribe to their product. We developed advertising material, graphic identities, microsites, motion and video, email campaigns and web/print material.

ELEMENTS CREATED FOR LEXIS

• Graphic Identity• Microsites• Email Campaign• Print Material• Posters

LEXIS NEXIS

ONELIFEI worked on ONELIFE developing interior graphic elements and signage, exterior fascia development, internal marketing collateral, and artworking virtual 3D instore environments. Specifically I was looking at interior graphic treatments for their flagship branches in Dublin. This would lead to further branches opening. I looked at interior and exterior graphics, colour schemes, advertising and monthly promotional routes.

ELEMENTS CREATED

• Interior Graphics• Exterior Graphics• Graphic Schedule• Exterior Fascia• Exterior signage• Print graphics• Exterior elevations

ONELIFE

THERE’S MORE OF MY WORK AND INTERESTS AT MY BIO/PERSONAL SITE - WWW.RANUISAYSRELAX.COM