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Rapid Product Innovation: Improving Processes for Production System Design Implementation and Operations Rapid Product Innovation: Improving Processes for Production System Design Implementation and Operations Design, Implementation, and Operations Design, Implementation, and Operations Digital Manufacturing and Collaborative Digital Automation Collaborative Digital Automation February 8, 2010 Greg Gorbach Vice President ARC Advisory Group [email protected]

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Page 1: Rapid Product Innovation

Rapid Product Innovation: Improving Processes for Production System

Design Implementation and Operations

Rapid Product Innovation: Improving Processes for Production System

Design Implementation and OperationsDesign, Implementation, and Operations Design, Implementation, and Operations

Digital Manufacturing andCollaborative Digital AutomationCollaborative Digital Automation

February 8, 2010

Greg GorbachVice President

ARC Advisory [email protected]

Page 2: Rapid Product Innovation

Today’s Business EnvironmentMakes Innovation and Responsiveness A NecessityToday’s Business EnvironmentMakes Innovation and Responsiveness A Necessity

A Turbulent Marketplace:Global Competition

Impact on Production:• Re-tool for new productsGlobal Competition

Customers have many alternativesPrice pressureMore products and variations needed

p• Rapid Introduction of New

Production Processes• More Automation• More Plant Software• Re tool to Reduce Energy &More product info: Traceability,

Pedigree, Carbon footprint, etc.Consistently high quality is criticalFast turnaround

• Re-tool to Reduce Energy & Emissions

• Re-Tool for Green Packaging• Re-tool for more flexibility

Complex delivery terms and scheduleGreen

Increasing CostsEnergyEnergyNatural resources

Regulatory PressureGrowing Climate Change Pressure

2© ARC Advisory Group

Other Environmental/Safety

Page 3: Rapid Product Innovation

Today’s Product/Process Innovation BottleneckToday’s Product/Process Innovation Bottleneck

Product Lifecycle

For certain manufacturing segments (especially discrete and portions

DESIGN BUILD OPERATE

Physical Production System

For certain manufacturing segments (especially discrete and portions of hybrid), introducing new products or improving the manufacturing process usually requires creating or modifying production systemsMany production system problems are not discovered until late in the d i /i l t ti hi h i t d d l d tdesign/implementation process, which introduces delays and costOnce in operation, virtual reference models, if available, could aid in performance monitoring, process optimization, problem diagnosis, operator training, and continuous improvement

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Page 4: Rapid Product Innovation

Limitations in Today’s Digital Manufacturing and Automation Tools Limitations in Today’s Digital Manufacturing and Automation Tools

Physics-Based Component

Models

Product Mechanical

Design

Component 3D Solid Models

Design Modeling/Simulation

Typically, many different design and modeling environments are

ModelsDesign Models

Physics-Based Equipment

Models

Mfg Systems Process Design

Queuing/Network Models

Mfg Systems Mechanical

Design

Equipment3D Solid Models

gused. They often don’t integrate well. Limited tools have been available for designing and

Chemical Process Model

Product Electrical Design

Product Electrical

Simulation

Design Models

Energy & Emissions

Model

available for designing and simulating the implementation of control systems and devices, and the behaviors of the control systems as they interact with

Mfg Systems Electrical Design

EquipmentElectrical Models

es g S u at o

Inspection & Test Systems

Design

Inspection & Test Systems

Models

systems as they interact with the electromechanical systemsControl Engineers need to be able to collaborate and interact with other manufacturing

Mfg Systems Controls,

Logic Design

Controls & Logic

Models

Mfg Systems Software Design

HMI & MES Software Models

I/O Emulation

with other manufacturing engineers and their models and systems

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Models/Simulations Can ImproveDesign, Build, and Operate Phases

Page 5: Rapid Product Innovation

Digital ManufacturingDigital Manufacturing

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Page 6: Rapid Product Innovation

Developing Production Systems Requires Parallel Engineering ActivitiesDeveloping Production Systems Requires Parallel Engineering Activities

PRODUCTION PROCESSES• Equipment Layout• Queuing/Throughput

Industrial Engineering • Queuing/Throughput

Models• Human Factors Models• etc.

El t i lMechanical

Engineering

GEOMETRY AUTOMATION SYSTEMSProduction

System

Electrical & Controls

Mechanical Design

• Mfg Equipment Design• Mfg Equipment 3D Model(s)

• Electrical & Wiring Design• Electrical & Wiring Models• Controllers & Control Devices• Controller & Control Device

Models• Control Code

t

y

Virtual, Science- • etc. BEHAVIORS• Core Manufacturing Process

Models• Equipment Modeling• Kinematics• Simulated Work Environments

Virtual, ScienceBased Modeling &

Simulation

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Simulated Work Environments• etc.

Page 7: Rapid Product Innovation

Digital Manufacturing: Modeling and Simulating Geometry, Processes, Behavior, and AutomationDigital Manufacturing: Modeling and Simulating Geometry, Processes, Behavior, and Automation

Digital Manufacturing & ProductionPRODUCTION PROCESSES• Equipment Layout• Queuing/Throughput

Models• Human Factors Models• etc.

Industrial Engineering

Mechanical Design

Electrical & Controls

Digital

Digital PROCESS Models

Collaborative

GEOMETRY• Mfg Equipment Design• Mfg Equipment 3D Model(s)

AUTOMATION SYSTEMS• Electrical & Wiring Design• Electrical & Wiring Models• Controllers & Control Devices

C ll & C l i

Production System

GEOMETRY (3D)

Digital BEHAVIOR

Models

Digital Automation

• Controller & Control Device Models

• Control Code• etc.

BEHAVIORS• Core Manufacturing Process

Models

Virtual, Science-Based Modeling &

Simulation

Models

Management & Integration• Project Management• Data Management• Portfolio Management• Connectivity

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Models• Equipment Modeling• Kinematics• Simulated Work Environments• etc.

• etc.

Page 8: Rapid Product Innovation

Digital Manufacturing: Model-Based Development of Production SystemsDigital Manufacturing: Model-Based Development of Production Systems

Product Lifecycle

DESIGN BUILD OPERATEPhysical Production System

Concept & Design Validation and

Validation and Problem-SolvingValidation and

OptimizationProblem-Solving through Start-up

System Design Models & Simulation Production System

DigitalMfg

RobotConveyor

CAD, etc

RobotConveyor

Simulation Environment

RobotConveyor

Mfg

USE & REFINEVirtual Models

DEVELOP & USEVirtual Models

Environment

Physical Production Cell

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Typical DM Scope

Page 9: Rapid Product Innovation

Manufacturers Need Better Tools for Digital Manufacturing and CDAManufacturers Need Better Tools for Digital Manufacturing and CDA

Production Systems

• Assembly LinesC• Conveyors

• Work Cells• Safety Systems• Packaging Lines• Batch Vessels• Power Plants

Collaborative Digital

Automation• etc.• All with Mechatronics:

• Electrical Systems & Wiring• Controllers, Sensors &

Control Devices• Plant Software, etc.

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Page 10: Rapid Product Innovation

Collaborative Digital Manufacturing (CDA)Collaborative Digital Manufacturing (CDA)

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Page 11: Rapid Product Innovation

What is Collaborative Digital Automation?What is Collaborative Digital Automation?

The application of digital tools, simulation, and virtualization to the process of developing,

CDAp p g,

implementing, and operating production systemsEspecially involving the interaction of control devices and systems with the electromechanical components a d sys e s e e ec o ec a ca co po e sthat constitute the production system

Design Virtual Simulation Physical System

11© ARC Advisory Group

Design Virtual Simulation Physical System

Page 12: Rapid Product Innovation

Collaborative Digital Automation (CDA) in the Design – Build Phases Collaborative Digital Automation (CDA) in the Design – Build Phases

DESIGN

Software Design

IMPLEMENT

Software System

Manufacturing Process, System, & Components

Build, Test, & Deploy Physical System

VALIDATE

Software System

Process, Interference, Kinematics, Controls, etc.

n

Execution

Visibility

Controls Interface

Control Logic

MESEMI

Execution

Visibility

HMIControls Interface

ControllerControl Logic

MESEMI

Execution

Visibility

HMIControls Interface

Virtual ControllerControl Logicig

n

cal In

stal

lation

CDA

I/O BlockSensor Drive

Electrical Design

I/O BlockSensor Drive

Electrical System

I/O BlockSensor Drive

Electrical ModelO

ptim

ize

Des

i

alid

ate

Phys

icCDA

Safety MCCHOA

Mechanical Design

Safety MCCHOA

Mechanical System

Safety MCCHOA

Mechanical &Environmental Model

Val

idat

e &

O

mis

sionin

g:

Va

RobotConveyor RobotConveyor

CAD,

RobotConveyor

Environmental Model

Simulation Virtu

al C

om

m

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Production Cell Design Physical Production Cell

CAD, etc

Virtual Production Cell

Simulation Environment

V

Page 13: Rapid Product Innovation

Collaborative Digital Automation (CDA)is an immature but rapidly developing spaceCollaborative Digital Automation (CDA)is an immature but rapidly developing space

Collaborative Digital

A i

Processes

Geometry

Software & Human Interfaces

Live Production Systems

Collaborative Digital

A t ti

Electrical & Wiring Model Execution Logic

Automation

Virtual Simulation

SystemsAutomation

Other Systems

Electrical & Wiring ModelControl Devices ModelsI/O EmulationControl System Design

Execution LogicMES/CPM ConfigurationVirtual CommissioningConnectivity to:Control System Design

Control LogicController CodeC ll l i

Connectivity to:• Process Models• Geometry Models• Simulations

Controller EmulationHMI Configuration

• Mgmt & Integration

etc.

Standards Libraries Tools

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Standards, Libraries, Tools, Interoperability, etc. Are Needed

Page 14: Rapid Product Innovation

Virtual Production SystemsVirtual Production Systems

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Page 15: Rapid Product Innovation

Virtual Production SystemExtend Digital Mfg to OperationsVirtual Production SystemExtend Digital Mfg to Operations

Physical Production

Virtual Production

Design System

Production System

Execution & Visibility S/W

Interface

Systems

Interface

• Performance Deviations• Optimization• Diagnose Problems• Operator Training• Maintenance Activity Modeling• etc

• Process Improvements• Problem Resolution• Alternate Designs• etc

MetrologyQualityInspectionSignoffs

Product Data

FaultsThroughputShift DataCAPA

Process Data

MetrologyQualityInspectionSignoffs

Product Data

FaultsThroughputShift DataCAPA

Process Data

SignoffsEtc.

CAPAEtc.

MaintenanceCycle CountEtc.

Asset Data

Supplier QualityInventory LevelsRejectionsNCR

Material Data

SignoffsEtc.

CAPAEtc.

MaintenanceCycle CountEtc.

Asset Data

Supplier QualityInventory LevelsRejectionsNCR

Material Data

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NCREtc.

Actual Manufacturing Results & As-Built

NCREtc.

Virtual Results (As-Designed & Simulated)

Page 16: Rapid Product Innovation

DM, CDA, and VPSModel-Based Development & Operation of Production SystemsDM, CDA, and VPSModel-Based Development & Operation of Production Systems

Product Lifecycle

Production System Simulation Enables

DESIGN BUILD OPERATEPhysical Production System

Concept & Design Validation and

Validation and Problem-Solving

Continuous Improvement

Virtual Production

Validation and Optimization

Problem-Solving through Start-up

USE & EXTEND

Production System

DigitalManufacturing(DM)

USE & REFINEDEVELOP & USE USE & EXTENDVirtual Models

• Steady State DesignD i Si l ti

• Virtual CommissioningDi P bl

• Performance DeviationsO ti i ti

Virtual ModelsVirtual Models

Collaborative DigitalAutomation (CDA)

Digital Manufacturing and CDA

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• Dynamic Simulation• Design Optimization• etc

• Diagnose Problems• Process/System Validation• Operator Training• etc

• Optimization• Diagnose Problems• Operator Training• Maintenance Activity Modeling• etc

Page 17: Rapid Product Innovation

Issues Faced by UsersIssues Faced by Users

There are lots of different pieces involved, it’s hard to know how to proceedpHow do I get to the point where I can re-use things -such as models and control code – for equipment that I use frequently?use eque yWhat will we encounter when we start down this road? What don’t we know?Integration and InteroperabilityIntegration and InteroperabilityWhat are the costs? What are the benefits?Etc.

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Page 18: Rapid Product Innovation

Issues Faced by SuppliersIssues Faced by Suppliers

How to persuade manufacturers to try CDA apps• Seems complicated risky and costly• Seems complicated, risky, and costly• Who drives buying decision?

How do I justify creating device models and solution t ?components?

• Is the market ready? • Can I afford NOT to participate at this stage - will that

effectively cede the market to others and negatively impact my automation business?

Etc.

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Page 19: Rapid Product Innovation

Summary: Key PointsSummary: Key Points

Digital Manufacturing is becoming more important in creating competitive advantageg p gARC advocates extending Digital Manufacturing to the Operating phase (Virtual Production System)Collaborative Digital Automation (CDA) unlocks theCollaborative Digital Automation (CDA) unlocks the true potential of Digital Manufacturing

Digital Manufacturing & Production

Digital PROCESS Models

& Production Digital GEOMETRY

(3D)

Digital BEHAVIOR

Collaborative Digital

Automation

CDA

21© ARC Advisory Group

BEHAVIORModels

Page 20: Rapid Product Innovation

Digital Manufacturing With CDA Helps Create Competitive AdvantageDigital Manufacturing With CDA Helps Create Competitive Advantage

Enterprise

Products

Enterprise

ProductsEquipmentProcesses

Engineering Operations

Digital

Digital Mfg

Automation

Collaborative Solutions for Digital

22© ARC Advisory Group

Collaborative Solutions for Digital Automation are Beginning to Emerge

Page 21: Rapid Product Innovation

Thank YouThank You

For more information, contact the author at [email protected] or visit our web pages at

www arcweb com

23© ARC Advisory Group

www.arcweb.com