rapid techniques for mapping experiences
TRANSCRIPT
RAPID TECHNIQUES FOR MAPPING EXPERIENCES
It’s destination and the journey
EMILIA ÅSTRÖMDesign Success Manager
@mural#mappingexperiences
@JIMKALBACHHead of Customer Success
#mappingexperiences
• Background to Mapping Experiences
• Process for a Rapid Mapping
• Q&A
AGENDA
#mappingexperiences
#mappingexperiences
Created by Effective UI
Erik Berkman (author of Designing Mobile Interfaces)
Jeff Patton, User Story Mapping
“Diagrams are compelling documents that invite
engagement by others.”
#mappingexperiences
MAPPING EFFORT
How long does it take?
#mappingexperiences
1. INITIATE
Ensure the diagram is relevant to the organization
#mappingexperiences
b. CREATE A TOUCHPOINT INVENTORY
MURAL.co
1. INITIATE
ACTIVITY TIME
a. Frame the effort 1 hour
b. Create an inventory 3 hours
TOTAL 4 hours
#mappingexperiences
2. INVESTIGATE
Ground the map in reality
#mappingexperiences
1. Gather existing reports and studies
2. Conduct internal interviews
3. Conduct external interviews
2. INVESTIGATE
#mappingexperiences
STAKEHOLDER INTERVIEWS
CUSTOMER INTERVIEWS
#mappingexperiences
2. INVESTIGATE
ACTIVITY TIME
a. Review resources 4 hours
b. Internal interviews 4 hours
c. External interviews 8 hours
TOTAL 2 days
#mappingexperiences
3. ILLUSTRATE
#mappingexperiences
a. CREATE PROTO-PERSONAS
#mappingexperiences
b. DRAFT DIAGRAM
MURAL TEMPLATE
3. ILLUSTRATE
ACTIVITY TIME
a. Create proto-personas 2 hours
b. Draft diagram 4-6 hours
TOTAL 8 hours
#mappingexperiences
4. ALIGN & ENVISION
Work together to innovate
#mappingexperiences
4. ALIGN & ENVISION
ACTIVITY TIME
Hold a workshop 12-16 hours
TOTAL ~2 days
#mappingexperiences
WORKSHOP
#mappingexperiences
EMPATHIZE
ENVISION
EVALUATE
“[Mapping] will add context
to your project and highlight
opportunities you may have
otherwise missed.”
DESIGN SPRINTS
DESIGN SPRINTS
IDEAS ARE OVERRATED
#mappingexperiences
EXAMPLE: SNAP SUPPORT
TIE IT ALL TOGETHER
RAPID MAPPING - DURATIONS
0
8
HO
UR
S
#mappingexperiences
RAPID MAPPING
It’s the destination and the journey.
Questions?
THANK YOU
#mappingexperiences