RAPIDLY RESPONDING TO OPPORTUNITIES

letting customers’ needs drive the business

1

Emerging markets are ripe for disruption

2

3

TURKEY IS AMONG THE WORLD LEADERS IN B2C ECOMMERCE GROWTH

5%+ Expected GDP Growth

for 2012-2015

75MM

People

$450BN

Retail Market Size 28YRS Average Age

50%

Pop 15-45yrs

11% Total consumer spending

CAGR 12-15E!

20MM Visits per Month

7MM

Members

45%

2014 Growth 500,000 SKUs

34% YOY Growth in 12 Years

1M Products Shipped &

Reviewed Each Month

THE LARGEST PLAYER IN THE TURKISH B2C

ECOMMERCE MARKET

6

“If the change happening outside your company is far more unsettling than the change happening

inside it, you’re not innovating at all. You’re

being left behind.”

— Doug Stephens

WORKING TOGETHER TO TRANSFORM A

BUSINESS

Know Your Limitations

Know Your Limitations

Know Your Market

Know Your Limitations

Know Your Customers

Know Your Market

Know Your Limitations

Know Your Customers

Know Your Market

Know How Your Organisation Impacts the Customer

NEW PLATFORM

UNDERSTAND BUSINESS

RESPONSIVE STOREFRONT

UNDERSTAND CUSTOMER

MARKETPLACE UNDERSTAND MARKET

ORGANISATIONAL TRANSFORMATION

UNDERSTAND CULTURE

VISION OPERATIONAL EXCELLENCE

LEADERSHIP THROUGH

INNOVATION

CUSTOMER SATISFACTION

GROWTH THROUGH

TECHNOLOGY

THANK YOU