rapidvalue-ibeacon deck_v4 4
TRANSCRIPT
© RapidValue
Solutions
© RapidValue
Solutions 2
rBeacon – Enhancing customer experience for in-store Retail
By creating a smart location-oriented infrastructure, mobile applications enabled with rBeacon feature can drive and create high customer interaction and engagement.
• Engage and influence customers with contextual information and such as
• Large amount of customer data that provide information on unique in-store shopping behaviour
• Provide in-store navigation to customers with features such as ‘click and collect’ & ‘location mapping’
• Easy check-outs through contact-less payments and reward cards.
Alerts on latest store offers, advertisements and promotions
New product information – video/catalog
Customized coupon codes for users and increase loyalty initiatives .
Acquiring wealth of information on in-store shopping behavior in real-time before a purchase – a big win
Quality of service
Continuous Engagement
Contextual Information
Person- alization
In-Store
Experience
Customer Insight
In-store Efficiency
Retailer
Differentiation
CUSTOMER RETAILER
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Solutions 3
rBeacon mobile Solution provides a range of features to enable
continuous customer engagement within the store
Customers receive targeted
coupons based on context
awareness
In-Store coupon
Relevant advertising of
products using geo-fencing
Proximity Marketing
Engage customers with
new product launch videos –
Shelf Space Advertisements
Product
Catalog Videos
Reminder notifications based
on location for store item pick up
Store
check-list
Assist in finding the right products
through in-
store map navigation
In-Store navigation
Receive promotional
messages during holiday seasons
Promotion/
Ad-Campaign
Easy check-out through
contactless payments and loyalty cards
mPOS/ Check-out
Facilitate communication between sales associates and
dispatch them based on their area of
expertise
Smart Store
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Solutions 4
rBeacon platform will enable retailers convert customer data points –
patterns, trends, store traffic, behaviors into meaningful insights and
analytics
500 Users visited store
350 Received messages
250 Opened coupons
100 Used in POS
Store customer traffic
Health &
Beauty
Pharmacy
Grocery
Electronics
Consumer conversion
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Section - 2
Solution Overview
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Solutions 6
Solution Overview
RapidValue’s rBeacon solution is an indoor proximity retail solution that will empower, create high interaction and engagement with consumers in retail stores. The mobile application will provide contextual information to customers with information to watch product information, view videos, receive coupons and other discounts in real-time, depending on where they are in a store.
Using a smart analytics engine, rBeacon can provide large amount of data with information about spending, buying, and consumer interest which enables retailers to customize content, messaging and customer experience in stores to increase sales and drive loyalty without end user input.
Beacon Config
eCommerce
systems
Enterprise Systems Marketing
CR
M B
eacon
Application rBeacon Platform
ANALYTICS ENGINE/DATA WAREHOUSE
APP DATA
CMS
Database
Analytics Dashboard
Retail store
rBeacon
App
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Solutions 7
Program Roadmap
The below roadmap can be implemented by integrating with an existing mobile application or by developing a POC app with basic framework
Sep Oct Nov Dec Jan Feb
Proof of Concept – 6 weeks Pilot program – 12 to 14 weeks Solution Implementation – TBD
Deliverables
• Install Beacon devices at 1 Retail store – location oriented
infrastructure and mapping
• Demonstrate rBeacon features
• Gather detailed requirements for Pilot program
Alerts on latest store offers,
advertisements and promotions
New product information –
video/catalog
Customized coupon codes for
users and increase loyalty initiatives .
Deliverables
• Custom develop application with UIs and features to support gathered
requirements
• Install Beacon devices and infrastructure for 3-4 stores.
• Test application with external users – Receive feedback and assess adoption rate
• Application not integrated with external
systems, communicates with CMS module.
• Assess basic in-store analytics and
insights
• Implement iBeacon application across all stores with phased
implemented for new features.
• Integrate with external systems such as CRM, retail analytics platforms and data warehouse systems.
Deliverables
In-store navigation
Data collection, analyze and insights
Customer Analytics and Profiling
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Approach to implementation – Phase1 (Proof of concept and Pilot
Program)
The application will interact with a standalone CMS to receive custom messages for each user. Simple business rules will be written on the CMS application that will derive messaging for the mobile application based on beacon statistics (store aisle pattern and visits). Beacons will be configured through MPact or Gimbal third party hardware devices which will be installed in stores.
Beacon Config
rBeacon Platform
APP DATA
CMS Database
Beacon Stats Retail store
rBeacon
App
Key deliverables during Phase1 are
• rBeacon Mobile app
• Configuration and installation of Beacon devices.
• rBeacon CMS platform to feed messaging too app
• Beacon and store Statistics
Store map configuration
Geo-fencing of beacon devices
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Solutions 9
rBeacon Solution Framework
rBeacon solution framework consists of prebuilt functions/modules that can be reused and customized easily to build any retailer applications.
Hamburger menu
Product display, Screen navigation
UI FRAMEWORK
Store Locator
rBeacon Messaging module
MOBILE SPECIFIC FUNCTIONS
Notification Management/Alerts
Database/Systems Integrator
Analytics
INFRASTRUCTURE COMPONENTS (COMMON)
User Management
rBeacon Message Management
CONTENT MANAGEMENT SYSTEM
Product Catalogue
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rBeacon mobile app delivered after 12-14 weeks will have the below
features Quick-win features
• In-store Coupons and promotions
• Advertisements and product catalogs
• Store check list
• Integration with store locators 20% OFF on Footwear
Thanksgiving
SALE starts
Nov 15
Kids Uniforms on
SALE
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Solutions 11
Sample application screens
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Approach to implementation – Phase2
eCommerce
systems
Enterprise Systems
Marketing
CR
M B
eacon
Application
rBeacon Platform
ANALYTICS ENGINE/DATA WAREHOUSE
CMS Database
Analytics Business Intelligence
rBeacon solution provides a wide of data which can be converted to meaningful analytics which help in business intelligence (BI) and customer shopping patterns. Phase2 of rBeacon solution will help in integrating data from multiple systems and creating user interactive analytical dashboards.
Key deliverables during Phase2 are
• Integrate beacon statistics, mobile messaging statistics – Analytical dashboard
• Integrate/create with existing/new Data warehouse
• Feed data from external systems – CRM, mobile marketing, eCommerce/mCommerce data.
• Integrate with existing retail BI dashboards after feeding data from all sources.
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Collect Data Analyze Data Visualize Target
rBeacon store analytics will provide insightful information to retailers
Beacon Partners and Pricing
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QUALCOMM Gimbal Beacon pricing
Hardware Fees
Series 10 $10/device plus shipping and handling
Series 20 $20/device plus shipping and handling
Usage Fees * An “Active User” is any user whose use of an Application makes a call to the Solution servers during the applicable calendar month. The user will be considered in the active user list only the first time device registers.
0 – 9,999 Users Waived
10,000 – 124,999 Users $0.06 per Active User
125,000 – 999,999 $0.05 per Active User
1,000,000 and up $0.04 per Active User
More details about Gimbal pricing - https://manager.gimbal.com/fee-schedule
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About RapidValue
RapidValue is a leading provider of end-to-end mobility solutions to enterprises worldwide. Armed with a team of 200+ experts in mobility consulting and application development, along with experience delivering over 350 mobility projects, we offer a range of mobility services across industry verticals. RapidValue delivers its services to the world’s top brands and Fortune 1000 companies, and has offices in the United States and India.
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