2015 Media Kit

This media kit contains valuable information belonging to RARE BEAUTY CALENDARS. This document is intended to be reviewed by potential business sponsors, all figures, graphs, and marketing strategies are protected. Any form of reproduction of this document made without the consent of RARE BEAUTY CALENDARS is prohibited and will be prosecuted in a Court of Law pursuant to Arizona State Laws.

About 7th Heaven Calendarsre-branded to RARE BEAUTY CALENDARS

7th Heaven Calendars is a local swimsuit calendar, established in 2013 by local modeling liaison, Richard Baldwin. As we approach the dawn of 2015 we recognize our accomplishments as a publication and have searched out ways to strengthen our brand. One of the ways we have chosen to change for the better is a complete re-brand of 7th Heaven Calendars name and logo to RARE BEAUTY CALENDARS.

As a brand, ‘7th Heaven Calendars’ name did not test favorably across the nation, as well as RARE BEAUTY CALENDARS. There was confusion as to what the name means or what it’s supposed to represent, a large majority associated the name with the religious family sitcom ‘7th Heaven’ and other’s associated the name with less fashionable industries.

Once we learned how our brand was losing marketing, by something as simple as a name, we decided to test a handful of names across large demographics of consumers: AZ Swimsuit Calendar, RB Calendars, Baldwin Calendars, and finally, the most favorable and highest rated, RARE BEAUTY CALENDARS.

The following data, is the accumulated data of 7th Heaven Calendars from our launch in Jan. 2013 to our re-brand today. Throughout the Media Kit you will see what has been accomplished and how we our aggressively changing in order to further our brand’s reach, so we may better serve our models and our sponsors!

Quality You Can See From A Distance

11” X 16” Dimensions

Thick, durable card stock giving the calendar a good weight and feel, perfect for model signings at RARE BEAUTY CALENDAR events!

12 of the finest professional swimsuit models.

Designed to compliment the talent, while showcasing product and sponsors.

Pg. 3 Marketing

RARE BEAUTY CALENDARS goes great lengths to not only provide our sponsors with marketing through the printed calendars, but also through our website and social media profiles. *The following data was collected from www.7thheavencalendars.com. In order to continue receiving 7th Heaven Calendars marketing, we have redirected 7thheavencalendars.com to www.rarebeautycalendars.com. In other words, if anyone types www.7thheavencalendars.com into the URL bar, they will automatically be re-directed to www.rarebeautycalendars.com

Average Hits Per Month3,500-5,000

Highest Traffic MonthsNovember & December

Distribution in 18 MonthsTotal: 3,000+through Calendar Sales & Giveaways

Received Orders from 18 States and 6 Countries

RARE BEAUTY CALENDARS website will have NEW features in which, 7th Heaven Calendars website did not. These NEW features such as; the blog, shopping cart and added store stocked with apparel and calendars, will increase the website’s exposure, and give our fans a reason to visit our site daily!

RARE BEAUTY CALENDARS uses our social media profiles and model profiles to further advertise our sponsors, sponsor events and calendar signing events with the models.

Since the re-brand we have launched new social media profiles, as well as, re-branded existing profiles, while continuing to advertise our 2014 sponsors!

@rarebeautycalendarFollowers:1,305Posts: 536Likes: 24,191 Average 45 likes per image @rarebeautycalendarsFollowers 4,928

Followers:186Pins: 1.2K

Followers:293Tweets: 306

Social Media expoSure

Facebook.com NEW Fan Page 731 Group Page 1,997

Personal Profiles 57,416 FriendsCreated Model Profiles & Fan Pages 20,258 Fans

Potential Exposure Through Sponsors Fan Pages Roughly 1,000,000+Total Facebook Exposure Roughly 1,083,004

GENDER

EDUCATION

HOUSEHOLD INCOME

TRAVEL

LIFESTYLE

Soci

al M

edia

Mar

ketin

gK

EY D

EMO

GR

APH

ICS

AGE

Female 55%

Some College 72%

College Grad 56%

Pursuing PHD 16%

$25-$60k 58%

$60-$100k 36%

Over 100k 6%

Out of Country 26%

Domestic 5-10x 34%

Domestic 0-5x 39%

Owns at least 1 social media profile 95%

Have a Facebook 76%

Have a Twitter 34%

Have/Do Shop Online 95%

Have an Interest in Fashion 83%

Purchase or Read Fashion Publications 62%

Use Credit Cards 90%

Owns a Home 44%

Attend Sport Events 44%

Frequently Attend Pool or Lake Events 46%

Purchased Jewelry or Apparel in last 12 Mos 72%

18-30 45%31-45 30%46-50 14%51-60 10%60+ 1%

Attend Live Events - Shows, etc 79%

Use Name Brands 95%

Male 45%

Pinterest

Pg. 4 Social Media & key deMograPhicS

EVENTS

Although 7th Heaven Calendars has been re-branded to RARE BEAUTY CALENDARS, the calendar will remain to stay active within the community, creating events with our sponsors and a variety of the finest venues across The Valley. Below is a list of venues and sponsors we have hosted events with! As an organization we have continued to market 7th Heaven Calendars 2014 even after the re-brand and will continue hosting calendar signing events, e.g. October 17th at Murphy’s Law in Chandler.

Smashboxx The MINT American Junkie Spanish Fly El Hefe DollHouse

Scottsdale Nights The Chandler St. Patty’s Festival Buddy Stubbs Bike Week Bike Bash

Gas Light Inn Art Gallery Estetica Cosmetic and Reconstructive Surgery

As we evolve as a calendar and brand, we will be more focused on launching the new RARE BEAUTY CALENDARS in multiple cities across The State. In the past, we have launched the calendar in Scottsdale and featured a large bulk of events in Scottsdale. However, we feel confident adding our launch into the Tempe market, and incorporating monthly events in the Tempe market as well as the Scottsdale market will more than double the exposure of the calendar and our fan base.

HOW does RARE BEAUTY CALENDARS set up our events for success? RARE BEAUTY CALENDARS uses all of our resources e.g. website, Facebook, Twitter, Instagram, Pinterest, word of mouth marketing, email blasts and text message updates to our fans and followers. One of the most important elements to an event is evening out the ratio of women to men as close as possible. With calendar signing events, RARE BEAUTY CALENDARS is bringing some of the most beautiful women into your venue during off peak hours in order to build a crowd that continues to grow from open to close, verses a handful of rushes only during peak hours.

RARE BEAUTY CALENDARS works with local talent and sponsors, as such we are able to build a strong event by featuring a variety of sponsors at our events. This allows us to start filling the venue from the start, as well as puts more word of mouth advertising directly into the community. The more features added to signing events the better guarantee of success. At the same time, we are able to put Runway shows together, in order to add more of an entertainment factor. During the signing, we usually have a pop-up tent available to be used at venues with patios. Otherwise, we typically bring an 8 ft. Step and Repeat, red carpet, calendars and apparel for your patrons! Most entertainment venues have their own event photographer, if not, RARE BEAUTY CALENDARS may supply a photographer. After the event, RARE BEAUTY CALENDARS brands all the images collected with the venue’s, calendar’s and sponsor’s logos. Once all the images are finished being branded, we upload them to as many profiles and websites as possible, this way the venue and all parties continue to receive marketing even well after the event has been hosted.

RARE BEAUTY CALENDARS is the perfect fit for entertainment venues who look to host exciting events month-to-month. With our unique and effective marketing techniques we are able to draw old and new patrons into your venue. Email: rarebeautycalendars@gmail.com Phone: 480.306.2013

w w w . r a r e b e a u t y c a l e n d a r s . c o m

Pg. 5 eventS

Pg. 8 Sponsor - Online Marketing Benefits

COVER and GOLD SPONSORSHIP -Skyscraper Banner | Width: 900 px | Height: 150 px - Vertical Banner | Width: 200 px | Height: 400 px *72 DPI on all banner ads. -Premium Ad Placement on your sponsored month(s) of RARE BEAUTY CALENDARS 2015.

Banner ads are featured throughout RARE BEAUTY CALENDARS website. Sponsors have the option to design their own banner ads or have their banner ad designed by RARE BEAUTY CALENDARS.

ALL banner ads are hyper-linked from RARE BEAUTY CALENDARS website to the sponsors website. Once your banner, is clicked your site will pop-up in a new window.

Featured write-up on the website blog and sponsors tab. Sponsor’s logo and banner ads will also be featured under the model’s profile that the business sponsored.

SILVER SPONSORSHIP - Featured Logo and website on the footer of your sponsored month(s) in RARE BEAUTY CALENDARS 2015. - Skyscraper Banner hyper-linked to your website of choice. - Featured under the sponsor’s tab along with model profile. *In the event that there are too many logos to fit on the header, RARE BEAUTY Calendars will replace any logos of sponsors from the previous year that may not have re-sponsored.

BRONZE SPONSORSHIP ($150 Front Page Insert/Product Sponsors) -Vertical Banner - Text credit on each month your product is featured!ALL SPONSOR LOGOS are featured with a hyper-link under the SPONSORS tab, in addition to being featured on the MODELS PROFILE under the 2015 tab on www.rarebeautycalendars.com

Rare Beauty Calendars utilizes ALL of our fan pages and model profiles to add exposure to our sponsors. Each day we suggest ‘friends’ to like a variety of our sponsors Facebook fan page. As such, we track the growth by recording the day we sent the invitations, what the fan page was at (number) the day of and what the fan page number is 24 hours after suggesting our friends.

In May of 2014 the Calendar added 2,078 neW fanS to our

SPonSorS fan PaGeS!!!*Rare Beauty Calendars promotes each sponsor’s fan page on their sponsored month and as frequently as possible dependant on their sponsorship package. GOLD and COVER Sponsors are promoted with the highest frequency.

Pg. 9 Sponsor Budget Overview

Where Do Your

Sponsorship Dollars Go?RARE BEAUTY CALENDARS is unique in the way we compensate and treat our talent. Each model with RARE BEAUTY CALENDARS receives base pay along with their swimsuit for shooting with the calendar. We don’t just stop there! In order to better empower our models to earn more money with RARE BEAUTY CALENDARS, they receive commissions for any sponsors they gain and for any calendars they sell, both online and on consignment or at events.

Because our models are able to earn more with RARE BEAUTY CALENDARS we see a greater participation rate with our models than most publications. This greatly attributes to building the bonds between our models and businesses both large and small. Since the models have a chance to earn sponsors they become better brand ambassadors for every sponsor because of that personal sense of accomplishment, and seeing the rewards of their hard work.

Sponsorship dollars also go towards the cost of shooting and printing. Here are a variety of shoot concepts we are considering including in the 2015 edition, some of these shoots have specific costs. - Mermaid (underwater Cost $800) 2015 COVER - Exotic Animal (petting zoo cost) - In private jet hanger - Butterfly Release ($1 per Butterfly) - Chinese Cultural Center - Waterfall (Sedona) - Ghost Town - Vintage Car - Beach Cruiser / Roller Skates

Shoot ConCeptS Continued...- Pin-up- Sail boat- High-end Luxury Pool- Masquerade | Evening Entertainment Venue

TEST SHOOTS - ADDED MARKETINGDid you know, RARE BEAUTY CALENDARS test shoots with each of our models before they are cast for the calendar? This guarantees us to have the best quality of models. The images collected from the test shoot and each models final shoot are released throughout the year, diving our fans more reasons to visit our site day after day. We design these images into online advertisements of each model, in order to better expose our sponsors and maintain our fans interest throughout the year.

CASTING RARE BEAUTY is currently finalizing casting for the 2015 edition. Models selected so far can be seen on our site under the 2015 tab. If your company has a model you would like to be considered, please ask them to fill in the application online at www.rarebeautycalendars.com

ON THE HORIZON... RARE BEAUTY CALENDARS is always evolving, here are a few of the calendars ambitions for the new year. - Create iPhone and Android App- Merchandising - Tanks, Maxi Dresses, Tee Shirts, Yoga Pants- Looking to gain a national distributor and to increase local distribution points.- Desktop Calendar in addition to wall hung calendar

MARKET COMPARISON Out of 15 Arizonan magazines called none of them offered a full page ad for under $1,000. None of the magazines offered to assist in building my brands website or social media marketing for the same cost of an ad. If I wanted a year’s worth of advertising, it would take 12 payments...

R e a d y t o B e c o m e A P r o u d S p o n s o r o fR A R E B E A U T Y C A L E N D A R S

www.rarebeautycalendars.comInstagram: @rarebeautycalendar & @rarebeautycalendars

Facebook.com/rarebeautycalendarsTwitter: @rarebeautycalPinterst.com/rarebeauties

E:rarebeautycalendars@gmail.com

T: 480.306.2013