Rate Card 2013

INTRODUCTION

The comic series is set in the not too distant future. South Africa has achieved victory in a rugby tournament final against New Zealand.

Rugby’s popularity has reached its apex, not just within the nation of South Africa, but on global scale.

Multibillionaire media tycoon, ORSON HURST is a big fan of the sport. Realising that rugby is big business, HURST creates the WRC (World Rugby Championship) – a commercially driven independent international rugby body. Together with a select group of sponsors, HURST promotes a fantastic new rugby tournament.

WRC TOURNAMENT

The tournament is screened exclusively via HURST’S own sporting broadcast channel, BEYOND LIMITS, to millions of rugby fans worldwide.

Nations round the world bid to take part in the tournament.

Only 16 of which will ultimately compete.

They are: ARGENTINA, AUSTRALIA, CANADA, ENGLAND, FRANCE, GEORGIA, IRELAND, ITALY, JAPAN, KENYA, NEW ZEALAND, PACIFIC ISLANDS, SCOTLAND, USA, WALES and World Champions: SOUTH AFRICA.

ADVERTISING & SPONSORSHIPS

• Full Page Ads

• Weekly Branding Placement

• Product Promotions and Giveaways

• Sponsorship

• Product placement

• Digital Channels (Mobi Site)

SKRUM COMIC FORMAT

COMIC BOOK

• Comic book features 6 - 8 dedicated advertising spaces.

• This comprises of 6 - 8 FPFC adverts and one branding spot on the cover.

• Placement of adverts and cover will rotate between sponsors each month.

• Opportunity for each sponsor to appear in each space i.e. IFC, IBC, OBC etc.

• In addition, each sponsor will receive branding / product placement throughout the book.

• Specialised product placement and content integration can also be incorporated into the story on request.

ABOUT COMIC STRIP

• All sponsors will receive branding placement in the weekly Skrum comic strip.

• A promotional panel will cycle between sponsors each week.

• Promotional panel provides space for special promotions and prize giveaways.

• This strip is subject to a trade exchange package with the newspapers

• Strip to appear in The Sunday Times newspaper, TV guide

MOBI SITE

• Innovative, interactive links and content.

• Promotions and competitions.

• Data capture for visitors and competition entrants.

• Mobi integration.

MOBILE

Profiling• Exclusive content will be hidden behind a login; e.g. Competitions, commenting etc.• Individuals’ data owned by Prezence / Mamba Media.• Campaigns can be targeted towards specific audiences.• Specific questions can be asked to assist our clients with market research.

Traditional Mobile Advertising• Advertising banners in the site interface will provide fair advertising placement for all our partners.

Affiliate Linking• Links to advertising partners’ web/mobile sites will allow users to visit them via Skrum site.

RANDS & CENTS

Brand placement within content• As with printed comic content, brands will be given placement within digital comic content.

Dedicated partner page• A partner navigational item will click through to a dedicated partner page, allowing for the upload of an image (logo or other) and informative content about the brand itself.

Competitions• Competitions can be partner specific and branded accordingly; i.e. 8 competitions, sponsored by 8 different brands where we will enable the upload of brand imagery (logos & other).

Education• Educational mobile site content can be customised for specific brands e.g. Rugby tips, fun facts etc.

Why ?

Gross monthly household spending power of Sunday Times readers is R65 billion

Sunday Times is rated as the newspaper of first

choice

This title has a strong demographic spread across race, age, income – making it ideal for both mass marketing

3 in 5 readers say they will not change this title

Readers feel that a company that advertises in the Sunday Times has credibility (85%), and 4 in 5 place more trust in advertising in the Sunday

Times than other Sunday papers.

The Sunday Times is South Africa’s biggest-selling weekly newspaper

Circulation : 451 676 (Highest circulation of all South African newspapers)

Average house hold income – R 17 664

Average Age - 37

1 in 3e have a tertiary qualification

2 in 3 readers are in LSM 7-10

DEMOGRAHICS:

Readership: 3 688 000 (Highest readership of all weekly newspapers)

Specs & Dates ENTERTAINMENT PLATFORM: PRESS

Full page material deadline: TBC

SCRUMMonthly 16 - 24 Page

Comic Book InsertSunday Times

ADVERTISING PACKAGE INVESTMENT

RATE PER MONTH 12 MONTHS

Full Page Advert:198mm (w) x 265mm (h)

with 5mm bleed.

6 -8 SponsorsFull Page Adverts

Product PlacementBranding

R 150 000 R 1 800 000

Please Note: Above rates exclude VAT and 16.5% agency commission.On Street dates – Monthly & Weekly dates TBC

Weekly Comic StripSize: 210mm (w) x

273mm (h)

Includes:Skrum Monthly

Comic

RATE PER WEEK 52 WEEKS

N/A TRADE EXCHANGE

RATES & SPECS:

Call Paul or Chiara to become a SKRUM partner.

Paul Goddard I 082 650 9231 I paul@fivetwelve.co.za

Chiara Turilli I 021 4222 512 I info@fivetwelve.co.za

www.fivetwelve.co.za