rate card 2015-16

ADVERTISING RATES + PRODUCTS

2015-2016

WE ARE THE PRIMARY PRINT AND ONLINE SOURCE FOR CAMPUS NEWS AND SPORTS.

OFFICE1000 sunnyside blvd. rm 2000

lawrence, ks 66045P: (785) 864-4358

BUSINESS MANAGEREmily Stewart

[email protected](913) 748-5124

SALES MANAGERSharlene Xu


MARKETING MANAGERAbbey Hine


CREATIVE DIRECTORJohn Griffin


SOCIAL MEDIA SPECIALISTPatrick Jacquinot


CHIEF FINANCIAL OFFICER Jon Schlitt


BUSINESS OFFICE MANAGERPatty Cromwell


WE ARE THE PRIMARY PRINT AND ONLINE SOURCE FOR CAMPUS NEWS AND SPORTS.

It’s a century-old tradition, published for the students of the University of Kansas. The connection we have with our audience is as loyal and genuine as anyone could ask for. We make it our job to bring this relationship to your business.

The Kansan has a circulation of more than 9,000 papers daily, Monday through Thursday. It’s distributed at more than 100 locations, including University buildings, student residence halls, and numerous off-campus locations.

POPULAR AD SIZES

6 COLUMNS X 20” 3 COLUMNS X 10”

$10.00

$1,000

$9.80

$1,950

$9.60

$2,850

$9.30

$4,550

$9.10

$6,150

$8.80

$8,500

$8.50

$12,300

$8.20

$16,000

$7.90

$20,000

ANNUAL CONTRACTS

RATE

INVESTMENT

NATIONAL // LOCAL RATES = $12.00 PCIUNIVERSITY // NON-PROFITFlat Rate = $9.50 pci

STUDENT Flat Rate = $7.00 pci

COLOR RATES

CONTRACTS + RATES

$720

6 COLUMNS X 10” 3 COLUMNS X 5”

$360 $180

FULL COLOR $12.50 pci / up to 13 column inches

$200/ over 13 column inches

SPOT COLOR$9.50 pci / up to 13 column inches

$150 / over 13 column inches

black a

nd w

hite

spot c

olor

full c

olor

$1,440

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SPECIAL SECTIONFlat Rate = $14.00 pci

If you are a new business* running with us we will match all advertisements purchased in the first four weeks. (i.e. if you buy six quarter page, full color ads we will provide six, quarter page, full color ads for free)**

* New business is considered any business that has not run with us in the last 12 months.

** Matched ads must be used within 4 weeks.

*** Available for local and national clients

Increase the exposure of your ads by securing a spot on a specific page in the daily paper or. A 25% fee per ad, per day will be applied to the cost (before color). Space is available on a first come, first serve basis. Ads cannot be placed on the Opinion page.

GUARANTEED PLACEMENT

NEW BUSINESS

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Kansan Coupons are the ideal product for businesses that want a trackable way to reach college students while promoting great deals.

$400 / MONTH

Post-Its are a great way to quickly remind students of your services. They’re the only front-page advertising available and stick out so they can’t be missed.

Only one post-it per paper and reservations are on a first-come, first-serve basis. Post-its must be rserved at least two weeks in advance. The first run is $670 and allt subsequent runs of the same artwork is $600.

POST-ITS

We're looking for the best tailgate in Lawrence. If yours seems to be the best on on Saturday 10/13 the hosts of the tailgate could win 3 pairs of Ray Ban glasses.

It's easy to win, just be having the time of your life and we'll find you!

!"#$%"#&$'(!"Like Dr Lenahan on FB or follow thespectacleks on twitter

!"##$%&'(')TAILGATE CONTEST

SPA

DE

A S

EC

TIO

NWe're looking for the best tailgate in Lawrence. If yours seems to be the best on on Saturday 10/13 the hosts of the tailgate could win 3 pairs of Ray Ban glasses.

It's easy to win, just be having the time of your life and we'll find you!

!"#$%"#&$'(!"Like Dr Lenahan on FB or follow thespectacleks on twitter

!"##$%&'(')TAILGATE CONTEST

CO

UP

ON

SE

CT

ION

ADDITIONAL OPPORTUNITIES

KANSAN COUPONS

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PRINTA 3x2 full color ad printed

the first Monday of every

month on the front of the

spadea section and every

Thursday for four weeks.

DIGITALA coupon space on Kansan.

com for four weeks. There

will be a tab exclusively for

the coupon section.

SOCIAL MEDIAThere are at least two posts on

our @kansannews account every

week for four weeks with the

opportunity to be the featured

coupon on the tweet.

Give students something to hold on to with

free-standing inserts. Up to 9,000 copies each day.

Prices reflect the cost of insertion. The client is responsible for printing and costs associated. Deadline is five business days prior to insertion,

delivered to the Kansas City Star.

University Daily Kansanc/o The Kansas City StarReceiving: 1601 McGeeKansas City, MO, 64108

Single page

4-8 pages

10-16 pages

18-40 pages

42+ pages

$67 per thousand

$69 per thousand

$72 per thousand

$75 per thousand

Negotiable

CLASSIFIED LINE ADS

For any additional inquiries, contact our classified line by phone at (785) 864-4358 or feel free to email us at [email protected].

Classified line ads are billed at a 3-line minimum.

CLASSIFIED DISPLAY ADS

Classified display ads give your business a chance to reach readers when they’re specifically looking to make a purchase. The rates are the

same as contracted or open rates.

Classified display ads cannot be larger than 6x15 column-inches.

CLASSIFIEDS

PREPRINTED INSERTS WEEKLY SPECIALS

Promote your best deals throughout the week and increase the exposure of your brand.

Mon Tues Wed Thur Fri Sat$2.00Wells

$2.00Calls

$2.00Bottles

$2.00Wells

$2.00Calls

$?????Bottles

feautringRumpleminze

$1.00Wells

$2.00Domestic

Bottles & Calls featuringSouthern Comfort

$3.00Micro/Import

Bottles +FREE cover

with your ku id

$1.50Wells

$3.00Bacardi Mixers

$5.00Pilsner Pitchers

$2.50Domestic

Bottles

$3.00Long Islands

$3.50Smirnoff

Mixers

$3.00Long Islands

$3.00Draft Pintsfeaturing

FS Copperhead& Guinness

Christina Carreria @cmcarreira

#weeklyspecials

PICTURE SENT FROM:

Famsan Over Everything#FOE

$30 / WEEK

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*Inserts must have a minimum of 6,000

SEPT

DEC

OCT

In addition to the regular daily paper, The Kansan also publishes special sections that are specifically targeted to certain markets. Special Sections come with added value including increased distribution and higher readership. This is a perfect opportunity for unique advertising to better establish your business with the student body.

NOV

SPECIAL SECTIONS

FALL 2015

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MYTHS AND TALES OF LAWRENCE

785 ENTERTAINMENT GUIDEAn exclusive product for food and

entertainment venues in the

Lawrence and Kansas City area.

Features an opportunity for ads behind a limited edition poster.

LATE NIGHT IN THE PHOG

The hidden stories of Lawrence that you never knew existed.

DAY IN THE LIFEA look at the top establishments in

Lawrence as voted by the student body.

FINALS GUIDEIncludes sudokus, crosswords, and food and

drink specials to entertain students

KANSAN FOR THE CUREIn honor of Breast Cancer Awareness Month

this issue will be printed on pink newspaper.

50 percent of all advertising revenue will be

donated to breast cancer research.

HOMECOMINGA look back at past homecomings and a

look ahead to this year’s events.

BBALL PREVIEWThe first look at the season for both the

Men’s and Women’s basketball teams.

ROCK CHALK LIVINGThe comprehensive housing guide for

students as they search for apartments,

roommates, and new furniture.

BBALL POSTER SERIESEvery home basketball game a full broadsheet

print out released on Men’s Basketball home

gamedays. Students hold them up as a pregame

ritual during player introductions.

ROCK CHALK LIVINGThe comprehensive housing guide for

students as they search for apartments,

roommates, and new furniture.

GRADUATION GUIDEA final look back at the last four years

for KU’s graduating seniors along with

a listing of all graduates.

INSIDERS GUIDEThe one-stop orientation magazine for

incoming students and transfer students

to aquiant them to Lawrence.

FINALS GUIDEThe Final Chance to reach KU students

before they leave or graduate.

785 ENTERTAINMENT GUIDEAn exclusive product for food and entertainment

venues in the Lawrence and Kansas City area.

SPRING 2016

THE UNIVERSITY DAILY

KANSAN

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LEADERBOARD728 x 90 pixels — $24 cpm

BIG BOX300 x 250 pixels — $22 cpm

BANNER468x60 pixels — $17 cpm

PAGE CURL500 x 500 pixels — $20 cpm

ERBOARD

LEADERBOARD

BIG BOX

BIG BOX

Promoting your business on Kansan.com allows readers to instantly interact with your advertisement by clicking through to your website’s home page, a key deal, or virtually any other place on the web. Furthermore, we’ll keep track of your results so that you can see your success first hand.

DIGITAL ADVERTISINGSIZING + RATES

BANNER

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SOCIAL MEDIA

COST OF EACHNEW FOLLOWER

a dime

FACEBOOK

Facebook is becoming the number one

place for branding and highlights the

necessary information your audience

needs to understand your identity.

INSTAGRAMTWITTERTwitter is great for immediate,

short information with quick

response and daily specials.

Instagram is a creative and visual

tool to connect your audience with

your brand and what you offer.

* Prices are based on a four-week cycleINVESTMENT

RUN IN PRINT & DIGITAL$100 for one account

$150 for two accounts

$175 for three accounts

JUST SOCIAL MEDIA$175 for one account

$200 for two accounts

$225 for three accounts

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SPONSORED TWEETS

**The Kansan account tweets two days out of the week up to three times per day. Minimum of three tweets per client within one week.

Running in Print or Digital 25% off

$48.75 per tweet

$112.50 per 3 tweets

*minimum investment of $300

Just Sponsored Tweets$65 per tweet

$150 for 3 tweets

$175 for three tweets

KU LAWRENCE CAMPUS

DAISY HILL

THE OREAD

MEMORIAL STADIUM

There are over 100 distribution boxes throughout the KU campus alone. Each of which are restocked daily with issues of the University Daily Kansan, reaching an average circulation of 9,000. Such thorough distribution encourages maximum readership and increased exposure for your business.

DISTRIBUTION BOX LOCATION

CAMPUS LANDMARKS

DISTRIBUTION MAP

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COLOR FORMAT RESOLUTION ACCEPTED FORMATSCMYK 300 DPI

JPEG TIFF

AIPDF

PREFFERED

1 column = 1.58” 2 columns = 3.26” 3 columns = 4.94”

4 columns = 6.62”5 columns = 8.3”6 columns = 10”

DEADLINE SCHEDULE

MondayThursday

Thursday @ 4pmTuesday @ 4pm

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY

MONDAY PAPER EXAMPLE

Reservation and Artwork Approval by Thursday

Will run in the Monday paper

COLUMN SIZES

ARTWORK CHECK

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SPOTS NEED TO BE RESERVED AND ARTWORK APPROVED BY...

IF YOU WANT TO BE IN THE PAPER ON...

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AUGUST 2015 SEPTEMBER 2015

OCTOBER 2015 NOVEMBER 2014

DECEMBER 2015 JANUARY 2016

FEBRUARY 2016 MARCH 2016

APRIL 2016 MAY 2016

SPECIAL SECTION DATES WHEN PUBLISHED14

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ACCEPTANCE POLICY

All advertising is subject to approval by the acceptance committee. The committee reserves the right to refuse any advertising that does not meet The Kansan’s standards of acceptance. Any ad dealing with a politically or socially controversial issue will be subject to the approval of the committee. The committee shall be made up of the Advertising Director and the Retail Sales Manager. Only publication of an ad denotes acceptance by the Kansan.The advertiser and/or advertising agency agrees to defend and indemnify the Kansan against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights of privacy resulting from the publication of the advertiser’s ad. Ads that look like editorial material must have the word “advertisement” printed above them. The Kansan reserves the right to insert the words “paid advertisement.”

TERMS OF PAYMENT

Statements are mailed on the first of the month following publication. All accounts are due and payable by the 30th of the month following publication. All accounts more than 30 DAYS PAST DUE will be granted additional advertising only at the discretion of the Business Manager and the Sales & Marketing Advisor. Any advertiser whose billing becomes 60 DAYS PAST DUE will not be able to advertise until the balance is paid in full. All advertising must be paid in advance until the advertiser had established credit with The Kansan. To receive credit, the business must be established in the advertised location for at least one year and pass a credit evaluation. The Kansan reserves the right to require prepayment for any ads. All out-of-state advertisers must prepay for advertising in cash or by check, money order or certified check unless the ads are prepaid through a recognized advertising agency or a national representative.

ALL RETURNED CHECKS WILL BE CHARGED $30

One tear sheet per ad is provided with monthly bill for display advertising. Up to three tear sheets will be provided upon request. Additional tear sheets and copies of bills will be provided for a nominal charge. Advertisers and agencies forwarding orders to The Kansan that contain incorrect rates or conditions are hereby advised that the advertising called for will be inserted and charged at the regular schedule of rates and conditions in effect at the time the advertising runs. Advertisers are subject to full Kansan policies. Contact us for more information.

If an advertisement is cancelled after deadline The Kansan reserves the right to charge up to 50% of the total cost of the space reservation.

CONTRACTS & RATES

Kansan contacts are for a rate level, and the Kansan may make periodic adjustments to the rate in each level. Current contract holders will be notified in writing 30 days prior to any rate adjustment, except in the case of changes made after fulfilment or exemption of a contract, when new rates may be in effect. The Kansan will provide 30 days notice, in writing at least 15 days prior to the effective date of the new rates. Advertising published by The Kansan that contains copy, illustrations, or both created, in whole or part, by the staff of The Kansan, is covered under the copyrights thereof and shall remain the exclusive property of The Kansan. Reproduction cannot be made without specific written consent. The Kansan reserves the right to insert its copyright mark in such advertisements.

TERMS + CONDITIONS

Designed by Haylee Hedge

THE RIGHT MESSAGE

THE RIGHT AUDIENCE

THE RIGHT PRODUCTS

THE STUDENT VOICE SINCE 1904

rate card 2015-16

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