rate card - townnews€¦ · 2,000 53 15 sources: msu college portrait sources: msu college...

RATE CARD

THE STANDARDMISSOURI STATE UNIVERSITY

2017–2018►

WHY ADVERTISE

25,000

$155 million

96%

70%

7,000

2,0005315

Sources: MSU College Portrait




Connect with more than 25,000 college students at Missouri State!

Missouri State Universoty students receive more than $150 million from scholarships, grants, loans, and jobs on campus.

Ninety-six percent of college students say they read their campus newspaper on a regualr basis.

Seventy percent of college students say they have made a purchase or taken action after seeing an ad in their campus newpaper.

7,000 copies printed each week.

2,000 copies handed out to students.

Fifty-three

newsstands on

campus & downtown.

Fifteen Greek Houses get the paper delivered.

WITH US?

▼ ▼ ▼

3"×2"

$55

or save with

repeat issues:

3+ ISSUES:

$50/ad 5+ ISSUES:

$45/ad

ALL AD PRICES INCLUDE FULL COLOR • SUBTRACT 10% FOR B/W

PUBLICATION SCHEDULEA U G 22, 29

S E P 5, 12, 19, 26

O C T 3, 17, 24, 31

N O V 7, 17, 28,

D E C 5

J A N 16, 23, 30

F E B 6, 13, 20, 27

M A R 6, 20, 27

A P R 3, 10, 17, 24

M A Y 1, 8

DEADLINES & SPECSReserve space by: 5PM on Friday

Ads ready to go by: Noon on Monday

Specs: PDF, 200 DPI, CMYK (no process black)

Submit your ad: [email protected] We will confirm receipt.

We may choose to run an existing ad if you miss the ad deadline.

PRINT ADS

BUSINESS CARD▼

5"×3"

$115

or save with

repeat issues:

3+ ISSUES:

$100/ad 5+ ISSUES:

$75/ad

INDEX CARD▼

5"×5"

$205

or save with

repeat issues:

3+ ISSUES:

$185/ad 5+ ISSUES:

$150/ad

EIGHTH PAGE▼

H 10"×5"V 5"×10"

$375

or save with

repeat issues:

3+ ISSUES:

$325/ad 5+ ISSUES:

$250/ad

QUARTER PAGE▼

H 10"×10"

$750

or save with

repeat issues:

3+ ISSUES:

$650/ad 5+ ISSUES:

$500/ad

HALF PAGE▼

H 10"×20"

$1470

or save with

repeat issues:

3+ ISSUES:

$1245/ad 5+ ISSUES:

$995/ad

FULL PAGE▼

RODEO PBR RODEO

SEPT 5

THEMED WEEKLY ISSUES ▼

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ART 1ST FRIDAY ART WALK

OCT 3

OUTDOOR RECREATION SPRING IS HERE!

MARCH 27

FOOD WHERE TO EAT WHAT TO EAT

APR 3

Back to CampusTHE STANDARD MISSOURI STATE UNIVERSITY 2016

$595 full color

10"×10"

Back To Campus *1

Fall Career Fair Guide *2

Homecoming

Basketball Preview

Best of MSU

Spring Welcome

Housing *2

Career Expo guide *3

Graduation

Special Section

*1 - 3,500 extra copies mailed to freshmen and transfer students on 8/1*2 - 500 extra copies @ event.*3 - 1,500 extra copies @ event.

JULY 14 2017

SEP 01 2017

OCT 20 2017

NOV 03 2017

DEC 01 2017

JAN 12 2018

FEB 02 2018

FEB 01 2018

MAY 04 2018

Book space by 5PM on:

AUG 22 2017

SEP 12 2017

OCT 24 2017

NOV 07 2017

DEC 05 2017

JAN 16 2018

FEB 06 2018

FEB 13 2018

MAY 08 2018

Publication Date:

JULY 20 2017

SEP 05 2017

OCT 23 2017

NOV 06 2017

DEC 04 2017

JAN 15 2018

FEB 05 2018

FEB 06 2018

MAY 07 2018

Ads ready by noon on:

SPECIAL ISSUESFULL PAGE

$300 full color

H 10"×5"V 5"×10"HALF PAGE

$150 full color

5"x5"QUARTER PAGE

$100 full color

H 5"x2.5"V 2.5"x5"EIGHTH PAGE

▼

PACKAGE DEAL

PRINT OPTIONS ▼

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RUN-OF-PAPER:TOP OR BOTTOM OF PAGE

$75/week

FRONT PAGE:BOTTOM OF FRONT PAGE

$100/week

SPORTS PAGE:BOTTOM OF SPORTS PAGE

$100/week

RUN-OF-PAPER:TOP OR BOTTOM OF PAGE

$150/week

BACK PAGE:TOP OR BOTTOM OF

BACK PAGE

$100/week

Not available on front page

10"×1" 10"×2"

FREESTANDING INSERTS

LOCAL RATE/WEEKLY ISSUES 1x $49010x $390/issue20x $290/issue30x $190/issue

Specs: Minimum: 5.5"x7" Maximum: 11"x11" Inserts must have at least one straight edge. 70-pound paper recommended.

Client provides 7,000 preprints to our specs.

Ship to our printer:

NEWS-LEADER MEDIA GROUP

Attn: Erik Jackson

651 Boonville

Springfield, MO 65806

MARKETPLACE ADSTEXT ONLY. 1.5"x1" = $10 1.5"x2" = $20

FREE for MSU students, faculty and staff! One free ad per person per issue, up to 25 words. Submit your ad online at the-stan-dard.org Use your MSU email address for free marketplace ads. Deadline is 5:00PM on Friday.

$1995QUARTER PAGE 5"x10"

REGULARLY $2500

$1295EIGHTH PAGE 5"x5"

REGULARLY $1500

$595INDEX CARD 3"x5"

REGULARLY $750

WEEKLY ISSUESYOU PICK ALL 10 DATES

Add a poster or online ad to any package deal and save $25 off the poster or online rate!

BANNER ADS1" BANNER 2" BANNER

10 ADS

SAVE $505!

SAVE $205!

SAVE $150!

ONLINE

$100/month in rotation

AVERAGE 5,000 PAGE VIEWS PER DAY! YOUR CHOICE OF 3 AD SPOTS.

PRINTING INCLUDED! (ONE SET OF POSTERS)

Monthly rate per poster

$125Blair • Freddy • Hammons Hutchens • Shannon • Wells


$125Cheek • Craig • Ellis • Glass Karls • Strong • Temple • Brick City


$150Carrington • Meyer Library Plaster Student Union (PSU)- SOLD OUT

Main Level (Food Court/Stores)- SOLD OUT

Downstairs (Starbucks/Lounge)- SOLD OUT


$125Bear Park North- SOLD OUT

Bear Park South- SOLD OUT

ON EVERY PAGE

728×90 PIXELS

ON EVERY PAGE

160×600 PIXELS

ON STORY PAGES

300×250 PIXELS

POSTER SPECS

24" WIDE × 48" HIGH AT 150 DPIPrice includes printing! (One set of posters)

POSTERSDORMS

GATHERING SPOTS

PARKING GARAGES & SHUTTLE STOPS

CLASSROOM BUILDINGS

LEADERBOARD SKYSCRAPER RECTANGLE

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Jason Thompson

417 268 [email protected]

Tyler Krtek


Mark Phillips


Sandy King


Ads: Ad sizes are approximate. The Standard will not accept ads

that are libelous; promote academic dishonesty; violate federal,

state or local laws; or encourage discrimination against any

individual or group on the basis of race, sex, sexual orientation,

age, color, creed, religion,national origin or disability. Providing

copy, photos, and/or graphics represents that you have permis-

sion to use them. We reserve the right to edit or reject any ad

copy, photos, graphics or entire ads. The Standard encourages

responsibility and good taste in advertising. Political ads must

show clear endorsement. Ads having the appearance of news

must be bordered, show clear sponsorship, and have the word

“advertisement” printed above the ad. “Business opportu-

determine if the ad is in the best interest of our students. No ads

will be published upside down, sideways or in any manner not

consistent with traditional newspaper layout.

Errors: In case of error or omission, The Standard’s liability, if any,

will not exceed charge for the space occupied by the error. The

Standard is not responsible for errors that do not decrease the

tion of the erroneous ad. Adjustments will not be considered

Refunds/Cancellations: No refunds on pre-paid advertising.

Insertion orders will not be cancelled after the space deadline.

Credit: New accounts may be required pay in advance.

Established businesses with an approved credit application

require one year or more of operation before credit can be con-

sidered. Credit applications are available from the ad manager.

Accounts that are unpaid will not be extended credit, and a

further ads will be accepted. Verbal agreements, promises or

waivers pertaining to credit not contained in this rate card are

not binding.

Discounts: Advertising clients purchasing ads at the multi-ad

rate or clients receiving a discount via monthly specials must

prepay to receive the discount. Clients with an established

payment history may be exempt from prepayment with

approval of the ad manager.

Deadlines:

Friday; proof must be approved by noon Monday prior to issue.

Print-ready ads are due by noon Monday prior to issue. If you do

not meet the deadline, and you have not made arrangements

with the ad manager, we may choose to run an ad we have on

CONTACT US ▼STUDENT ADS SALES TEAM

ADVERTISING MANAGER

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rate card - townnews€¦ · 2,000 53 15 sources: msu college portrait sources: msu college...

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